Samantha Strieter Email & Phone Number

Saginaw, Michigan, United States

Saginaw, Michigan

• Coordinated a series of 11 videos promoting CMU Medical Education Partners and CMU College of Medicine graduate medical education programs, which included research and data collection, storyboarding, scheduling interviews and b-roll, and posting and amplifying final products through social media and the web• Handled internal and external executive-level crisis communications throughout the COVID-19 pandemic, including media relations• Led an extensive rebranding effort for CMU Health including new logos, graphic standards, and messaging trickling down from Central Michigan University's 2020 rebrand• Implemented and maintained Google Ad campaigns to drive patient volumes, which generated more than 240k impressions, 10.4k clicks and 500 direct calls• Amplified Facebook presence with a balanced mix of organic posts and targeted ads, earning more than 1.6 million impressions and 25k engagements in 2020• Grew overall social media following by 1,070% on LinkedIn, 341% on Facebook and 120% on Twitter over the course of three years• Recruited, interviewed and managed two college-level interns who assisted with social media, graphic design and other projects as assigned• Strategically grew patient-base in underperforming areas including women's health and primary care through a series of search engine and social media campaigns• Cultivated professional relationships with marketing and communication professionals from community and partner organizations including Central Michigan University, Covenant HealthCare, Ascension St. Mary’s, and Great Lakes Bay Health Centers

Saginaw, Michigan

• Communicated to Saginaw health care community and Great Lakes Bay Region about new doctors joining practice through social media and press releases• Developed patient-friendly web copy for more than 50 landing pages on the redesigned CMU Health website• Simplified branding to break silos between CMU Medical Education Partners, the CMU College of Medicine and CMU Health in Saginaw and Mount Pleasant• Steered marketing efforts for organizational changes including clinic acquisitions, program accreditations, policy updates and joining doctors• Balanced marketing and communication efforts between seven graduate medical education residency training programs and eight CMU Health primary and specialty care service offerings• Assisted with faculty onboarding process by taking professional headshots, outlining marketing materials, and highlighting new providers to our website and social media• Led compilation of mailing lists, curated contents and coordinated logistics for mailings of up to 3,000 recipients

Mount Pleasant, Mi

• Collected and interpreted data points on assignment grades to improve overall effectiveness of lesson plans• Consistently scored work in college-level business communication courses using rubrics and written feedback• Reported to weekly check-ins to discuss past and upcoming assignments and presentations to be graded

University Center, Michigan

• Modernized and designed new marketing and student recruitment materials using Adobe Creative Cloud• Assisted with brainstorming, writing, and photographing unique content for Delta College social media platforms• Streamlined behind-the-scenes marketing practices by transcribing videos, editing copy, and prepping print items

Troy, Mi

• Managed charitable donation projects and helped organize event logistics for "Chemical Cares Day" and the 2017 Detroit Free Press/Chemical Bank Marathon• Wrote high-performing strategic proposal for competition between 38 company-wide interns• Conducted supervised and independent banking center visits to ensure consistent corporate marketing practices

Mount Pleasant, Michigan

• Promoted events to scholars and community via social media, growing fan base by 1,000 followers• Crafted creative and engaging graphics representing the organization and Central Michigan University using Canva design program• Planned, executed and marketed for University events with audiences ranging from 20 to 3,000 attendees• Worked with artists of all scales, including Emmy-nominated actress, Laverne Cox, and MTV's 2016 “Best New Artist,” DNCE, in a professional manner to ensure smooth event logistics

Midland, Michigan

• Constructed news lines, communication strategies, and executive-level blog postings based on client needs• Drafted and developed social media consulting plans for Dow using Percolate scheduling tool• Gathered and analyzed market data to organize high-level, internal marketing trend reports

University Center, Michigan

• Facilitated face-to-face tutoring sessions and interacted with college students as a peer leader• Collaborated with learners and used critical thinking to revise assignments of all focuses• Familiarized a wide-ranging age group with basic technology and provided valuable writing tips

Bachelor Of Science In Business Administration, Marketing Major, Applied Business Communication Major, 3.96/4.0 Gpa

Activities and Societies: American Marketing Association, CMU Program Board, Beta Gamma Sigma National Business Honors Society• Maintained.

Associate Of Arts (A.A.), Applied Arts, 4.0/4.0 Gpa

• Maintained 4.0/4.0 GPA from Fall 2012 - Spring 2015 • Awarded at least one scholarship per semester • 2015 Board of Trustees Outstanding.

High School Diploma, General Studies

Activities and Societies: National Honor Society, Varsity Volleyball, Varsity Tennis, Yearbook Editor• 2012 high honors graduate