Samantha Surrell Email & Phone Number

Greater Grand Rapids, Michigan Area

Led operations of development office, ensured goals were on track and regularly asked donors for financial support. Created proposals for individual donors and administered grant applications to private foundations Procured items, secured sponsorships and made match money asks for three auctions all exceeding 200K net goalPlanned and executed the first Fall Dinner Event benefiting the academy with 80 guests and raising over 60K net goalMet with donors on a regular basis throughout Michigan sharing our mission and inviting them to visit the academyManaged donor database and auction software, Donor Perfect and OneCause. Created quarterly publication Verbum Cordis, managed content and approved final editsDesigned and implemented GiveCampus platform yielding over 300 new donors and over 160K Mentored female students on a weekly basis, taught math and PE for two years

Greater Grand Rapids, Michigan Area

Developed and executed marketing and promotional advertising plan Monitored and maintained social media platforms representing Micro Kickboard to approximately 15K people dailyManaged relationships and projects of 4 external consultants ensuring open communication and deadlines metCreated and sent promotional emails using Constant Contact regarding new products and sale events to 40K subscribers Directed the redevelopment of the company website, leading internal team and communication with external team

Greater Grand Rapids, Michigan Area

Drove social media engagement by 171% in one week including 241 post clicks across 3 countries Expanded social media reach to 1,539 Facebook users Increased Facebook fan page likes by over 100 in one month by developing and delivering quality content

Greater Grand Rapids, Michigan Area

Gazelle Sports is a specialty Running and Soccer store located in West Michigan. At Gazelle Sports we actively pursue, encourage and celebrate a healthy lifestyle.Created meaningful relationships with customers & converted 99% of interactions with customers to sales Encouraged sales team to maintain positive outlook and moraleLived out the Gazelle mission of living a healthy and active lifestyleTrained in World Class Customer Service and consistently exceeded customers expectations with outstanding service

East Lansing, Michigan

Designed brochure to be received by over 500 members of the communityRevised and improved informational flyers to attract new membersCoached 40 new members through 6 month development program

East Lansing, Michigan

Selected as one of two students out of 500 students to advise the MLAB consisting of 30 Marketing Professionals Served as liaison between Marketing Students and Marketing ProfessionalsCreated team of 7 influential students and lead team to achieve goal of increasing attendance to over 150 students for MLAB’s yearly connecting with students eventDesigned and delivered student reflection and information session on the uses of Twitter to 20 Board Members

Ensured all administrative class information is accurate and up to date for students and professorGuided 850+ students through introductory marketing material and concepts, while sharing own experiences Advised professor on curriculum plans as needed, based on news, research and student questions

London, United Kingdom

Effectively led 35 students through 4 credit marketing courses over a span of 10 daysNegotiated group rates to maintain financial goals while navigating through unknown cityFabricated Prezi to present to 100 students prior to leaving the country

Greater Milwaukee Area

Drove productivity of 15 global trainers and enhanced results of 150 Product Sales Specialists at New Product Launch Meeting by implementing tools including 200 page Master Workbook and USB tool for 130 attendeesAchieved overall New Product Launch meeting satisfaction score of 80%, past meeting score was 40% lowerContacted over 50 customers to further discuss needs, converted 3 leads to opportunities with potential value of $500kDeveloped 4 NPI Value Propositions directed at collaborative GE Healthcare businesses to drive awareness and opportunities in new market segments for Cardiovascular UltrasoundServed as Community Service Co-Chair of CLP Internship Program: Established partnerships with The Make-A-Wish Foundation and Habitat for Humanity and led 27 interns to raise over $4000 in donations and renovate a local home

East Lansing, Michigan

Educated the MSU community on Zaarly; its uses, benefits, and updatesCreated and managed social media marketing matieral for the MSU communityCollaborated with Zaarly team to enhance marketing techniques

Greater Grand Rapids, Michigan Area

Achieved the highest sales dollars of $2000 + in less than 8 hours on several occasionsBroadened store customer base within two months by approximately 200 customers in 3 months

Created the daily Unit Fill Rate Report (UFR) with 98% accuracy to provide upper-level management with a snapshot of Neutrogena's overall customer performance allowing easy analysis and decision makingManaged the supply of $173 million dollar Neutrogena Sun Care Business for several weeks while the planner was out which consists of 70 product codes during its' peak season, resulting in cross function partnerships to improve business resultsEngineered and led the training of a universal service stoplight to show color-coded inventory position, pending production orders, and forecast in order to provide a visual decision making tool to prevent out of stock situationsRestructured a series of business processes including Demand Aggregation, Daily Operations Risk Meeting, and Sample Size Review. Each restructuring created increased data accuracy and efficiency

East Lansing, Michigan

Assisted with the development of a survey instrument to measure dissonance reduction related to votingConducted surveys with over 50 voters and performed data collection, coding and entry

Provided general company support for an office and manufacturing location of 400 employees and over time became the primary administrative support Delivered tools to various warehouse locations, monitored factory inventory, maintained responsibility for 5 company vehicles, and organized the receipt reimbursement process