Samantha Swift, Ms Email & Phone Number

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Chicago, Illinois, United States

Assisted on a multitude of projects ranging in scope from committee and event planning to membership communications.

Responsible for marketing/revenue of plastic surgery product line with over 100 products in 4 product categories with revenue over $2 million dollars. Applied financial data to produce and track multiple marketing campaigns to increase revenue. Also worked closely with internal clients to understand, define and document overarching business and project objectives on various organizational projects. Managed 1 staff member. Performed all job duties of prior Marketing Associate role with added responsibilities. Created Communications Strategy Team to review society-wide communication, present suggestions and solutions to Executive Leadership, implement and maintain all-staff communications calendar. Created financial analysis on top selling products. Provided marketing and budget recommendations based on sales history and trends. Researched market for additional products offerings, surveyed membership for product needs, created recommendations for committee review.Managed online shop for content, functionality and end-user experience.Project lead on planning, development/marketing of patient-education web tool- grossed $30K in Y1.Updated content for informed consent documents product gaining $10K in additional revenue.Updated enhanced member listing web page that garnered $160K in annual revenue.Marketing lead for 4 Plastic Surgery Coding Workshops – created brochure, marketed program via direct mail, fax and email to regional targets.

Designed educational flyers, brochures, advertisements, catalogs and product offerings for professional association. Wrote, edited and proofread copy. Executed email, fax and direct mail marketing campaigns. Managed more than 10 different projects concurrently, achieving revenue and expense goals for each assigned program. Represented organization at trade shows, working with AV and exhibit management firms. Subject Matter Expert in facilitating the adoption of Aptify throughout the association.Web Strategy team memberRedesigned online shop, using market analysis and consumer beta testing to develop key recommendations. Online product sales increased by 15% in first 6 months following launchProject lead on Annual Meeting Registration WebsiteProject lead on Resource Center Exhibit Booth during annual plastic surgery meeting with attendance of over 5,000 medical professionals. Coordination and oversight of staff and total booth design. Sales lead in generating over $70K in revenue.

Coordinated packing of travel exhibit for various plastic surgery meetings. Managed ad placement within the Society’s publications. Compiled and maintained schedule of marketing tactics throughout department with result tracking. Assisted in marketing tactic deployment. Project lead for Membership Roster for 6,500 plastic surgeonsAssisted with collection of materials and publication of annual Buyers GuideProofed and edited marketing deliverables.

Assisted various orthopaedic sub-specialty groups on a multitude of projects ranging in scope. Transitioned to Public Relations department position during tenure. On-site registration management of the 2000 Orthopaedic Research Society Annual MeetingMarketing and registration support for various meetings (Cervical Spine Research Society, Orthopaedic Research Society, American Association of Orthopaedic Executives (Formerly BONES Society)Monthly accounting reconciliation for American Association of Orthopaedic Executives (Formerly BONES Society)Evaluation and reporting for Meeting Speakers (Cervical Spine Research Society)Coordination of Public Relations award submissions

M.S., Integrated Marketing Communications

B.A., Communication Arts

Activities and Societies: Cheerleading