Samantha Tait

Samantha Tait Email and Phone Number

CEO | Transforming leadership for the AI age | Employer & Personal Branding | Keynote Speaker @ BRND Official
Samantha Tait's Location
Mont Albert, Victoria, Australia, Australia
About Samantha Tait

Over the past twenty years, I've turned a rugby injury into an evolving career pathway. It started with a cheeky "Your Ad Here" cast and a viral video, creating a journey through the constantly changing world of digital.As founder of Thinktank Social and now CEO at BRND.com.au, I've helped organisations transform their brand, engage talent, and embrace innovation. We've been there from the early social media days to now AI, always diving in headfirst, exploring hands-on, learning, and then educating.I use my expertise to guide teams in crafting compelling employer brands, leveraging psychology, creativity, and Innovative tech. My focus is on creating authentic connections and driving growth in rapidly changing industries.I have global experience across various sectors, from startups to established corporations. I've led innovative programs that blend digital strategy with human-centered approaches.I'm fortunate to have collaborated with leaders in AI, workplace innovation, and customer experience. I love seeing diverse teams come together to solve complex problems and deliver amazing outcomes.With a background in communications, marketing, and innovation strategy, I grow high-performing cultures that thrive on creativity and collaboration.Top skillsDigital Marketing Strategy • Employer Branding • AI-Driven InnovationLeadership Development • Public Speaking • Team BuildingMy approach:"Just Do It" mindset (Thanks, Nike!)Committed to continuous learning and helping others growThrive on collaboration and pushing boundariesIt's all about the EXPERIENCE, not the tips!Values in ActionInnovation | Courage | Challenge | Adventure | Connection | Heart | Well-beingIf you see potential synergies or opportunities for collaboration, I welcome you to reach out.

Samantha Tait's Current Company Details
BRND Official

Brnd Official

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CEO | Transforming leadership for the AI age | Employer & Personal Branding | Keynote Speaker
Samantha Tait Work Experience Details
  • Brnd Official
    Chief Executive Officer
    Brnd Official Mar 2023 - Present
    Surrey Hills, Victoria, Australia
    As CEO, I develop and lead employer branding strategies. I guide our team in creating effective talent attraction solutions and managing recruitment campaigns, with a strong emphasis on compelling employee value propositions. Our approach combines creativity and practical tools to achieve people-first results.Client Collaboration:I work with diverse clients, including councils, government bodies, and mid-sized businesses across sectors such as government, agriculture, trades, and tech. We develop customised solutions to help clients compete for talent, understanding each client's unique needs and market pressures.Business Growth:I identify new markets where our employer branding can make a significant impact. This involves analysing industries and determining how our services can address their talent acquisition challenges.Knowledge Sharing and Market Education:Educating others on effective employer branding is key. I conduct training sessions, offer advisory services, and teach clients about workforce expectations. I share strategies for creating attractive workplaces, speak at conferences, represent our organisation in media, and write for industry publications. This spreads best practices and solidifies our reputation as a leader.Team Building:Internally, I focus on making our workplace exceptional by mentoring team members and encouraging them to utilise their skills to develop impactful branding strategies. I aim to look after our people, acting as the head of heart for our team.Mission:My aim is to assist organisations in not only hiring exceptional talent but also creating environments where employees are motivated to stay and perform their best work. By balancing client engagement, market education, and team development, we are transforming how organisations perceive and manage their talent.
  • Telstra
    National Judge - Telstra Best Of Business Awards 2024
    Telstra Jun 2024 - Oct 2024
    Melbourne, Victoria, Australia
    As a National Judge for the Telstra Best of Business Awards 2024, I evaluate and assess small to medium-sized businesses across various categories. My role involves reviewing pitch packs, scoring entries based on specific criteria, and identifying businesses that are innovating, growing, and making significant impacts in their respective fields and communities.
  • Thinktank Social
    Chief Executive Officer
    Thinktank Social Aug 2019 - Aug 2024
    Melbourne, Australia
    I lead a team that helps businesses enhance their online presence and reach their target audiences effectively. My role extends beyond managing day-to-day operations; I'm also actively involved in speaking engagements and sharing insights on digital innovation and marketing trends. I develop strategic partnerships to expand our service offerings and drive growth. Additionally, I develop and deliver training programs, helping professionals and organisations stay ahead in the digital space and business.
  • Thinktank Social
    Digital Marketing Director
    Thinktank Social Oct 2011 - Aug 2024
    Tower 1, Level 8, 1341 Dandenong Road, Chadstone
    TTS is a Digital Creative Data Driven Agency with a simple philosophy. Explore the right data for insights. Analyse and discover. Develop and optimise. Repeat.We are data and results driven.TTS works with :B2C/B2B markets Corporate CEOs/leaders
  • Officiating Collective
    Personal Branding Specialist
    Officiating Collective Dec 2020 - Jul 2023
    Brisbane, Queensland, Australia
    Providing strategies, advice, and resources to educate officials on a variety of ways to market themselves in the 2021 competitive marketplace.Membership based e-learning content.
  • La Trobe University
    Marketing Course Advisory Committee Member - La Trobe University
    La Trobe University Nov 2019 - Jul 2020
    Melbourne
    As a member of the Course Advisory Committee, I provided advice to the University on several key areas:I offered insights on future discipline and professional directions, as well as strategic opportunities for course development.I shared my expertise on professional and practice matters that affect course design and delivery. I also provided input on potential market demand from students and employers for new course proposals.Additionally, I advised on factors impacting course quality and addressed any other matters referred to the committee by the Head of School or College.
  • Rugby Victoria
    Rugby Victoria Board Member
    Rugby Victoria Dec 2017 - Jul 2019
    Aami Park
    The role of the Board is to set the organisation’s strategic direction, monitor progress against goals, produce policies that establish executive limitations, attend to the governance process, and identify and manage risks.I was fortunate to contribute my background of playing Rugby Union for England back in 2000 and the knowledge and skills I possess in the digital and social media marketing space to the mix of other highly skilled and driven individuals, all striving to increase participation in our great game!
  • Zaidee'S Rainbow Foundation
    Member Board Of Directors
    Zaidee'S Rainbow Foundation Aug 2013 - Feb 2015
    Docklands
    As a board member, I developed digital strategies to promote organ donation awareness and ensured our foundation maintained legal and ethical compliance.I oversaw finances and fundraising efforts, while also representing the foundation to key stakeholders. I guided the creation of educational initiatives for people of all ages and built partnerships with healthcare and government entities.My role included evaluating the effectiveness of our campaigns, managing organisational risks, and planning for leadership succession.I also played a key part with the team in allocating resources to maximise our impact in promoting organ and tissue donation across Australia.
  • Thinktank Media
    Director Of Social Media
    Thinktank Media Feb 2009 - Sep 2011
    Rolling out the thinktank media Social Media Strategy/developing further.Nurturing and developing the thinktank media online community and building connections with influences for TTM and clients.Developing and implementing TTM campaigns/new technologiesSpeaking at thinktank media/partners eventsRunning training sessions (private/public) -Social MediaRunning all the TTM social media platformsOverview of social media monitoring and measuring tools for client reports
  • Thinktank Media
    Social Media Strategist, Trainer & Keynote Speaker
    Thinktank Media Feb 2008 - Sep 2011
    Social media strategist – raising the profile of Thinktank MediaSocial media trainingSocial media strategy and branding.Wordpress/blog trainingTwitter Promotion and EngagementSocial site and social tools development – Web2.0Engaging online audiences, both reactively and proactively, ultimately empowering others to talk about the brandA strong focus on what is happening in the moment as well as strategically planning for future engagement, always integrating with long term business objectivesDeveloping content calendar and engagement plans for social spaces; writing content as needed Keeping up to date with the latest social media trends, strategies, platforms, tools, best practices and the motivation to proactively share with leaders and co-workers Integrating ideas with the team and strategies into holistic marketing plans Execution of internal procedures Measurement of social media impact
  • Tweet Up Mellers
    Founder
    Tweet Up Mellers Apr 2009 - Dec 2010
    Tweetupmellers is one of the fastest growing twitter offline networking groups in Australia.The "tweetups" run once a month at The Social, in Windsor, Melbourne. We assist to the underground buzz of campaigns, news and events on twitter, business network,create new innovative web2.0 projects and love a few beers!
  • Kiss.Fm Radio
    Social Media Resident - Kiss.Fm
    Kiss.Fm Radio Mar 2009 - Nov 2010
    Melbourne, Victoria, Australia
    Featuring and contributing to the show every Tuesday morning, I covered:The latest and hottest social media trendsNews and updatesDigital/Marketing Grant opportunities for Small BusinessAlong with interviewing some of the hottest media and business owners who were utilising these platforms successfully.Tues:7.30am-9am. Tune in on 87.6 / 87.8 / 87.9 or 88.0 depending on location. You can also catch us on www.kissfm.com.au, your iPhone & SelecTV, so for more info on coverage check out http://tinyurl.com/dhua3z
  • Hobsons Bay City Council
    Youth Program Coordinator
    Hobsons Bay City Council Mar 2006 - Oct 2008
    Laverton North, Victoria, Australia
    As a Youth Program Coordinator for the Youth Foundations initiative, I played a key role in empowering young people in our community through various developmental programs. This community-based initiative focused on providing opportunities for personal growth, leadership development, and community engagement.Key Responsibilities:Skill Development: Designed and implemented workshops and activities to enhance life skills, communication, and problem-solving abilities among youth participants.Mentoring Programs: Established and managed mentoring relationships between experienced community members and young people, developing personal and professional growth.Community Service Projects: Organised and supervised youth-led community service initiatives, encouraging civic engagement and social responsibility.Educational Support: Coordinated tutoring programs and study groups to support academic achievement and promote lifelong learning.Career Guidance: Facilitated career exploration workshops, arranged job shadowing opportunities, and provided resources for further education and employment.Youth Leadership Opportunities: Created platforms for young people to take on leadership roles within the program and the broader community, nurturing the next generation of community leaders.
  • The Warren Comprehensive School
    Head Of Girls Pe
    The Warren Comprehensive School Sep 2001 - Apr 2004
    London, United Kingdom
    Warren Comprehensive - a school in desperate measures at the time. A place where I learnt that how you communicate is key and people can change.Year groups I taught: Year 7-12 studentsSubjects I specialised in: Physical Education and Science GCSE and A-Level Physical Education From Sept 2003 I transitioned into the role of Head of Girls PE until Easter 2004. Post this, I travelled to Australia, working in schools as a supply teacher until I fell into what I do now - Digital and Social Media Marketing, thanks to a broken leg playing rugby.
  • England Rugby
    England Womens National Rugby Union Team
    England Rugby May 1999 - Jan 2001
    London, United Kingdom
    Played for a local rugby team when I was 16, and transitioned into the Saracens squad in my late teens. Training hard, sacrificing other commitments and focusing on the England squad was my ultimate goal.Hungry to qualify, I eventually made it into the squad in 1999 - 2001. Post this I changed my career pathway following another passion: Secondary School Physical Education and Science Teaching ..and so the story continued. Where next? Keep scrolling.

Samantha Tait Education Details

Frequently Asked Questions about Samantha Tait

What company does Samantha Tait work for?

Samantha Tait works for Brnd Official

What is Samantha Tait's role at the current company?

Samantha Tait's current role is CEO | Transforming leadership for the AI age | Employer & Personal Branding | Keynote Speaker.

What schools did Samantha Tait attend?

Samantha Tait attended De Montfort University, The Coaching Institute.

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