🧚 Sprinkling fairy dust on brands across entertainment, food/bev, beauty & more.Agencies: GUT, Quality Meats Creative, HumanautBrands: Secret, Samsung, Heinz, Mike's Hard Lemonade, Match Group

💛 TikTok Strategy for fortune 500 brands.STRATEGY DIRECTOR: Led social-first campaigns for Dove, various Unilever brands, and new biz dev.CULTURE & TRENDS: Managed "Culture Squad," the in-house insights engine powered by smart people and smart tools. Advising on application of various platforms - social, web3, metaverse, emerging digital. Forecasting future habits & trends.

🪩 Creative Marketing for EATER, NY Magazine, Vox, The Verge, Vulture & more.GTM STRATEGY: Crafted the B2B portfolio story that served as the foundation for the company's go-to-market strategy all year long.INDUSTRY EVENTS: Brought the brand portfolio to life throughout industry events including CES, CannesLions, AdWeek, NewFronts.C-SUITE PARTNERSHIP: Collaborated with Ad Sales Leadership to tackle business challenges and develop ways to resonate to the marketplace.PARTNERS & VENDORS: Developed and managed relationships with strategic industry partners and vendors as well as internal and external clients.SALES ENABLEMENT TOOLS: Served as the leader overseeing marketing materials including pitch decks, sell sheets, talking points, sizzles, video scripting, case studies, FAQs, and internal sales meeting content.

🌈 Brand Storytelling for POPSUGAR, Thrillist, NowThis, The Dodo & more.PORTFOLIO POSITIONING: Established the company's B2B marketplace strategy and positioning, which become a touchstone for all marketing and communication for the year.CREATIVE CLIENT ENGAGEMENT: Managed all creative solutions to surprise and delight clients, including giveaways, pitch theater, sizzles, entertainment.CULTURE, RELEVANCE & TRENDS: Developed and executed numerous culture & insights reports, spanning newsletters, white papers, infographics, thought leadership articles.INDUSTRY EVENTS: Organized all industry events for the company, including Cannes Lion, SXSW, CES, AdWeek, PCPC (Personal Care Products Council) and more.C-SUITE THOUGHT LEADERSHIP: Managed relationships and planning for conferences, fireside chats, thought leadership articles, panels, presentations and more.

🚀 Product & Content Marketing across WarnerMedia brands + platforms (TV, digital, mobile, social).PRODUCT MARKETING: Marketed social commerce and advanced targeting technologies.BRANDING: Naming, identity work and strategy.

🦄 Marketplace Strategy for Adult Swim, CNN, TBS, TNT, Cartoon Network & more.B2B BRANDING: Defined Turner’s portfolio brand identity including voice, tone, visuals, key messagingAD SALES: Built go-to-market strategy, RFP solutions, product marketing materials, presentations, decks

🍒 Branding & Packaging Strategy for small businesses. BRANDING: Reimagined the design and packaging of white label products (avg sale increase 20%).STUNTS: Created an outdoor music & arts festival (20+ vendors); 500+ attendees.PRESS & BUZZ: Organic coverage across local TV networks, magazines, newspapers.

🍧 Viral Social Strategy for fortune 500 brands.CAMPAIGN STRATEGY: Led social-first campaign strategy for brands like Anheuser-Busch, AETNA, DiGiorno, Jaguar, American Express, and Mastercard.VERTICALS: Food/bev, entertainment, auto, finance, insurance, tech, travel.SALES TOOLS: Created client education decks, pitch decks, CMO decks, thought leadership presentations.

💡 Building brands in the YouTube creator economy.CREATOR CAMPAIGNS: Brand partnerships with Showtime, The Muppets, Marvel StudiosINDUSTRY EVENTS: Comic Con, VidCon, Playlist Live, Buffer FestivalUX: Partnered with Google engineers to advance YouTube’s user experienceBUSINESS GROWTH: Secured brand growth opportunities; merchandise, collaborations, speaking engagement opportunities

🗯️ Writing the stories you'll be talking about tomorrow.VERTICALS: Celebrity news, music, lifestyle.VIRAL CONTENT: Wrote the most visited post in VH1’s history at the time.POST PRODUCTION: Live award shows & TV shows (VMAs, Best Week Ever, Jenny McCarthy Show).

✨ Freelance Copywriter at various spaces & places.VERTICALS: entertainment, humor, health & wellness, lifestyle, beautyDIGITAL & PRINT: Topix Media Lab, Newslo and others.

🎸 Producing & editing digital concert films for P!NK, Katy Perry, Usher and Britney Spears.