Samantha T. Email & Phone Number

Cedar Rapids, Ia, Us

• E-Commerce Strategy: Lead the development and execution of a comprehensive strategy aligned with business objectives. Achieved a 32% YOY revenue increase by leveraging market trends and enhancing customer engagement.• Product Portfolio Management: Oversee sourcing, development, and lifecycle management of products, optimizing offerings to meet market demand and drive growth.• Merchandising: Create data-driven merchandising strategies that increase product visibility and sales. Improved sales performance through informed product placement.• Profit and Margin Optimization: Drive pricing and cost management strategies, increasing gross margins by 8% while maintaining market competitiveness.• Data-Driven Decision Making: Utilize data to guide marketing strategies and product decisions, driving effective campaigns and optimizing product performance for higher ROI.• Inventory Management: Implement forecasting tools to optimize inventory levels, reducing stock issues by 22% and improving operational efficiency.• Omni-Channel Sales: Manage product listings, pricing, and inventory across multiple platforms (Amazon, social media, DTC), ensuring consistent customer experiences.• SEO and Content: Oversee content management and SEO best practices, resulting in a 12% increase in SERP rankings and 44% reduction in bounce rates.• KPI and Performance Tracking: Analyze key performance indicators to measure and exceed sales targets, driving consistent growth across digital channels.• Leadership Reporting: Create and present detailed quarterly reports to the executive team, showcasing KPIs, strategy overviews, and key updates to inform business decisions and align on future initiatives.• Team Collaboration and Leadership: Provide direction and foster cross-functional collaboration between marketing, operations, and development teams to align efforts and drive e-commerce success.

• Product Development and Vendor Collaboration: Spearheaded the entire product development process, from concept to completion, collaborating with vendors to create innovative, market-specific products. Personally conducted market research to identify trends and opportunities.• E-Commerce Strategy and Sales Campaigns: Developed and executed comprehensive e-commerce strategies that drove sales across multiple platforms, including the company website, Amazon (FBA), and Etsy, resulting in consistent revenue growth.• Graphic Design and Branding: Designed all branding elements, including the company logo, product packaging, and promotional materials. Created visually appealing and effective graphic designs that aligned with market demands and brand identity.• Website Development: Built and maintained the e-commerce website, ensuring a seamless user experience and optimized functionality. Managed all aspects of site design, layout, and performance to drive conversions.• Social Media Management: Managed content creation and engagement across multiple social media platforms to build brand awareness, drive traffic, and foster community engagement.• Customer Relationship Management: Established and nurtured strong customer relationships, delivering exceptional service that encouraged repeat business and built brand loyalty.• Operational Efficiency and Logistics: Streamlined operations, overseeing product sourcing, inventory management, and order fulfillment, including Amazon FBA logistics, to ensure timely and cost-effective delivery of goods.

Cedar Rapids, Iowa

• Client Relationship & Project Management: Managed client relationships, from consultation and onboarding to project delivery. Led teams of contractors in web dev, design, and marketing, ensuring alignment with client goals and timely execution.• Web Development & E-Commerce Optimization: Directed the design and development of custom websites, optimizing for UX/UI, mobile responsiveness, and page speed. Built and improved e-commerce platforms, managing product catalogs, checkout processes, and implementing conversion rate optimization (CRO) strategies to drive sales.• SEO & Digital Marketing: Developed and executed comprehensive SEO strategies, improving organic SERP and site visibility through keyword research, on-page optimization, and backlinking. Managed integrated digital marketing campaigns, including PPC ads, social media, and email marketing to increase engagement and conversions.• Technical Support & Process Automation: Provided advanced support for DNS, email security, and hosting, while implementing automation to streamline processes, enhancing efficiency for clients and internal operations.• Graphic Design, Branding & Content: Created or directed the development of cohesive branding elements, including logos, print materials, and digital assets. Managed content strategy, ensuring alignment with SEO best practices and brand messaging.• Vendor, 3PL & Operations Management: Managed vendor relationships, warehouse operations, and 3PL logistics to ensure smooth order flow and fulfillment. Coordinated supply chain activities to support e-commerce operations efficiently.• Reporting & Analytics: Compiled performance reports, tracking key metrics such as traffic, conversions, SERPs, and sales. Provided actionable insights to clients, enabling data-driven decisions for ongoing campaign and operational improvements.

• Product Lifecycle Management: Increased online sales by 21% YOY through effective product listing optimization, inventory management, and order tracking on BigCommerce, ensuring alignment with market demands and customer preferences.• Product Marketing and Email Campaigns: Developed targeted email campaigns using Klaviyo, achieving a 37% open rate and a 14% click-through rate through strategic A/B testing, driving customer engagement and promoting key product features.• SEO & Product Content Strategy: Improved product visibility by enhancing website SEO, resulting in a 28% increase in organic traffic. Managed content updates to ensure accurate product descriptions and alignment with SEO best practices.• Data-Driven Product Decisions: Analyzed product performance using Google Analytics, delivering actionable insights that informed product strategy, feature enhancements, and market positioning.• Product UX/UI Optimization: Led efforts to improve user experience and interface design, resulting in a 14% increase in conversion rates and improved customer interaction with product pages.• Order Management & Process Automation: Streamlined the order fulfillment process by implementing automation tools, increasing operational efficiency and reducing manual errors by 30%, enhancing the overall product delivery experience.

Hiawatha, Iowa

• Team Leadership: Directed an advanced support team, providing internal support for complex technical issues.• Process Improvement & Trend Analysis: Identified trends and opportunities to improve business processes and customer experiences. Developed reports with actionable recommendations for senior leadership and development team.• Team Performance & Motivation: Maintained team motivation through continuous feedback and incentive programs. Monitored schedule adherence and team standards to ensure consistent performance.• Escalation & Issue Resolution: Acted as the primary escalation point for complex customer concerns, providing guidance and taking ownership to ensure swift resolution.• Performance Management: Managed team performance against program goals and standards. Implemented action plans to address performance gaps and improve outcomes.• Technical Product Support: Provided advanced support for email, websites, DNS, and hosting. Led troubleshooting efforts and coached the team on resolving technical issues efficiently.• Recruitment & Training: Interviewed, hired, and trained Advanced Technical Support Representatives. Delivered ongoing training and feedback to foster team growth.• Meeting Facilitation & Feedback: Led team meetings and one-on-one sessions to provide performance feedback and align team goals with department objectives.• Team Oversight & Development: Directed work assignments, appraised performance, and implemented career growth plans. Addressed performance issues with structured feedback.• Reporting & Analysis: Analyzed agent performance through report generation, tracking statistics to improve productivity and efficiency.• Collaboration with Development Team: Worked with developers, reporting technical issues with clear steps for fast resolution. Regularly reported progress to the Director to keep leadership aligned on improvements.

Computer Engineering, 3.85

Activities and Societies: Women in Science and Engineering, National Cyber Defense Competition

Business, Management, Marketing, And Related Support Services, 3.92