Traditional Customer SuccessDigital Customer Success at ScaleProfessional Services for Implementation and OnboardingProject Management for Integration DevelopmentMarketingProduct MarketingPost-Sale Operations

Manage the lifetime customer experience for enterprise and mid-size customers globallyBuild and continue to refine processes for customer onboarding, adoption, retention and evangelizationBuild and continue to refine a customer-centric culture within the organizationBuild and continue to manage the product feedback loop with the product and sales teamsCollaborate with customers to drive user adoption within their organizationWork with customers on their change management approach process changesOperationalize team for scalability, efficiency and overall job satisfaction

Provide social media strategy to clients both month-to-month and long-term goal focusedTrain stakeholders within the client's team on social media marketing and influencer practicesDevelop websites via Wix, Squarespace, etc. from start to finish including website copyLaunch email marketing initiatives for clients including monthly enewsletters, email automation and audience relationship developmentDevelop brand personas for clients to focus their brand and energy on their purpose

End-to-end management and development of two brands on social media: Kent State Alumni and Support Kent StateDevelop, refine and execute paid and organic strategy and content based on “client” marketing campaigns including engagement, fundraising, RSVPs, etc.Develop, refine and execute paid and organic strategy and content for brand growth, thought-leadership and audience relationshipMonitor paid and organic campaign performance to make adjustments to creative, audience and publishing details as neededReport on individual campaigns and provide recommendations for future social media runsReport on monthly social media account activity including engagement rates, likes/follows/members, avg. impressions and reachUse digital marketing insights from email campaigns and Google Analytics to determine campaign success and opportunities for improvementCollaborate with project managers and producers on creative for graphics, photography, copy, video, etc.Collaborate with University Communications and Marketing team members on cross channel campaigns to ensure brand integrity

- Interim: Managed social media channels to support Institutional Advancement initiatives- Interim: Created strategy on paid social media advertisements for two internal brands- Interim: Developed social content to increase alumni engagement and support donor related initiatives- Interim: Tracked and analyzed the performance of social media activities and digital campaigns and provide strategy based on assessments- Edited web pages and confirm consistency in language, links and format using Drupal and iModules content management systems- Assisted with web page creation using Drupal content management system- Provided executive support to the Senior Associate Vice President of Advancement Operations, Assistant Vice President of Advancement Communications and Associate Director of the Center for Philanthropy and Alumni Engagement- Coordinated meetings and requests for meetings for SAVP of Advancement Operations and AVP of Advancement Communications with high-level university executive offices- Kept record and report on budgets for 5 index accounts with a total budget of $1.3 million- Ensured a high-level of customer service for university donors, guests and friends of the university

Provided administrative support to the Senior Associate Vice President of Advancement Operations, Manager of Advancement Operations, and other directors within Advancement OperationsKept record of all purchases and charges made to 5 department accountsPrepared solutions and replies to account owners within Advancement Operations alongside the Manager of Advancement OperationsCoordinated meeting requests for Senior Associate Vice President of Advancement Operations and Manager of Advancement Operations

- Launched & managed social media channels- Increased average daily Facebook reach by 383 percent- Researched and wrote stories about local businesses and Chamber members for bi-weekly enewsletter- Curated bi-weekly newsletter, Chamber Chat- Maintained & updated archboldchamber.com weekly via Wordpress- Consulted members about digital marketing practices- Managed multiple projects & events at a time- Maintained relationships with members & media- Developed new & creative marketing items- Wrote & edited information for local press