Samantha Verrier Email & Phone Number

Yarmouth, Maine, United States

Build targeted smart lists tailored to specific audience personas and campaign objectives while adhering to CAN-SPAM regulations. Execute complex marketing campaigns and lead-gen programs designed to build the sales pipeline, generate leads, accelerate opportunities, and engage clients and prospects.Serve as an experienced consultant to vertical marketing.

Yarmouth, Maine

Develop and execute multi-channel marketing campaigns to generate new business; includes clear objectives, analytic-based targeting, clear success metrics, and compelling content used across all mediums.Collaborate with development, product owners, and sales teams to create impactful, fresh, and targeted collateral for products and services, including.

South Portland, Maine

• Media Relations/Community Events
• Create/edit press releases, manage approval process between WEX locations and departments – 78 press releases in last 2 years.
• Own production of Corporate Social Responsibility Report. Planned, researched, wrote and gathered information from 8 global offices and internal departments to obtain facts and figures on charitable giving, employee.
• Own production of Corporate Social Responsibility Report. Planned, researched, wrote and gathered information from 8 global offices and internal departments to obtain facts and figures on charitable giving, employee.
• Organize media and create communications material for company announcements such as annual WEX Leadership and Creativity Event Series, WEX 30th Anniversary, and charitable events such as the Maine Cancer Foundations.
• Develop and execute social media strategy and editorial calendar, providing consistent messaging to targeted audiences. Maintain corporate social media sites: LinkedIn, Facebook, Twitter; represent the company POV and.

Office Of Admissions

• Organized and managed events in partnership with the Admissions team including Accepted Students Day and Junior Open House
• Co-presented with Admissions representative at two informational sessions for prospective students
• Coordinated and worked with numerous prospective students and their families for overnight and day visits to deliver a detailed itinerary and personalized visit

Office Of Event Management

• Supervised students managing the information desk and assessed work for completion and accuracy
• Trained new employees in one-on-one sessions
• Responded to and resolved building maintenance issues and made decisions in the director’s absence
• Verified accurate room equipment and arrangements for internal and external events

South Portland, Maine

• Conducted media outreach for event coverage and coordinated interviews for the president
• Drafted and edited news releases, media briefings and internal communications such as newsletters, emails, and messages from the president and CEO
• Conducted and organized company-wide Collateral Material Audit and ensured print, electronic, and web availability

Bachelor Of Arts (B.A.), Public Relations

Education record