Samantha Verrier Email & Phone Number

Yarmouth, Maine, United States

Build targeted smart lists tailored to specific audience personas and campaign objectives while adhering to CAN-SPAM regulations. Execute complex marketing campaigns and lead-gen programs designed to build the sales pipeline, generate leads, accelerate opportunities, and engage clients and prospects.Serve as an experienced consultant to vertical marketing to advise on best approach to meet and improve upon specific campaign objectives; deliver performance metrics and reports to… Show more Build targeted smart lists tailored to specific audience personas and campaign objectives while adhering to CAN-SPAM regulations. Execute complex marketing campaigns and lead-gen programs designed to build the sales pipeline, generate leads, accelerate opportunities, and engage clients and prospects.Serve as an experienced consultant to vertical marketing to advise on best approach to meet and improve upon specific campaign objectives; deliver performance metrics and reports to support guidance.Conduct quality assurance reviews and delivery testing to ensure the accuracy of program deployments as well as troubleshooting issues. Tactical execution of marketing campaigns and programs, including emails, webinars, landing pages and custom forms, etc. Created Tyler’s first formal email review process and improved team’s project intake form to align with campaign operations, support cross training, and empower internal partners. Built communication plan, documentation, and hosted training.Provides training and support for new and existing MarCom users. Show less

Yarmouth, Maine

Develop and execute multi-channel marketing campaigns to generate new business; includes clear objectives, analytic-based targeting, clear success metrics, and compelling content used across all mediums.Collaborate with development, product owners, and sales teams to create impactful, fresh, and targeted collateral for products and services, including infographics, testimonials, videos, case studies, advertisements, and brochures.Manage and execute strategic up-sell client… Show more Develop and execute multi-channel marketing campaigns to generate new business; includes clear objectives, analytic-based targeting, clear success metrics, and compelling content used across all mediums.Collaborate with development, product owners, and sales teams to create impactful, fresh, and targeted collateral for products and services, including infographics, testimonials, videos, case studies, advertisements, and brochures.Manage and execute strategic up-sell client campaigns; includes all outreach and the facilitation of 40+ webinars annually. Lead strategist for Tier 1 prospect campaign for Tyler’s most profitable ERP solution, which involves close partnerships with several internal partners.Report on and analyze the performance of digital marketing campaigns to enhance and optimize performance. Show less

South Portland, Maine

Media Relations/Community Events• Create/edit press releases, manage approval process between WEX locations and departments – 78 press releases in last 2 years.• Own production of Corporate Social Responsibility Report. Planned, researched, wrote and gathered information from 8 global offices and internal departments to obtain facts and figures on charitable giving, employee benefits, environmental programs, and award logos. Coordinated with Brand Director for visual layout, theme and… Show more Media Relations/Community Events• Create/edit press releases, manage approval process between WEX locations and departments – 78 press releases in last 2 years.• Own production of Corporate Social Responsibility Report. Planned, researched, wrote and gathered information from 8 global offices and internal departments to obtain facts and figures on charitable giving, employee benefits, environmental programs, and award logos. Coordinated with Brand Director for visual layout, theme and brand alignment.• Organize media and create communications material for company announcements such as annual WEX Leadership and Creativity Event Series, WEX 30th Anniversary, and charitable events such as the Maine Cancer Foundations Tri for a Cure; act as lead communications liaison, ensuring brand is well reflected in sponsored messagingSocial Media Marketing• Develop and execute social media strategy and editorial calendar, providing consistent messaging to targeted audiences. Maintain corporate social media sites: LinkedIn, Facebook, Twitter; represent the company POV and align with strategy, culture, values and brand.• Create and evaluate Facebook campaigns and insights to increase website traffic• Evaluate and conduct analysis of traffic through Google Analytics to measure success and determine next steps.• Manage thought leadership, employee highlights, community involvement to ensure regular presence and influenceInternal Communciations:• Managed WebEx for Company Meetings, Manager Meetings, and select Town Halls. For Company Meetings, ensure celebrations and meetings are inclusive for international and domestic offices. • Maintain the company intranet page (WEXNET) and Yammer for over 2,000 associates worldwide; led WordPress/Yammer training.• Created first communications calendar/outlook to plan projects, upcoming events/conferences, interviews, quarterly financial releases, presentations, press releases, etc. Show less

Office Of Admissions

• Organized and managed events in partnership with the Admissions team including Accepted Students Day and Junior Open House • Co-presented with Admissions representative at two informational sessions for prospective students• Coordinated and worked with numerous prospective students and their families for overnight and day visits to deliver a detailed itinerary and personalized visit

Office Of Event Management

• Supervised students managing the information desk and assessed work for completion and accuracy• Trained new employees in one-on-one sessions• Responded to and resolved building maintenance issues and made decisions in the director’s absence• Verified accurate room equipment and arrangements for internal and external events

South Portland, Maine

• Conducted media outreach for event coverage and coordinated interviews for the president • Drafted and edited news releases, media briefings and internal communications such as newsletters, emails, and messages from the president and CEO• Conducted and organized company-wide Collateral Material Audit and ensured print, electronic, and web availability

Bachelor Of Arts (B.A.), Public Relations

Education record