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Samantha White, Phd Email & Phone Number
Senior Project Manager
at
Roy Morgan
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✓ Verified August 2026
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Profile completeness 86%
Current company
Role
Senior Project Manager
Location
Melbourne, Victoria, Australia
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Samantha White, Phd is listed as Senior Project Manager at Roy Morgan, a with 475 employees, based in Melbourne, Victoria, Australia. AeroLeads shows a matched LinkedIn profile for Samantha White, Phd.
Samantha White, Phd previously worked as Adjunct Fellow at University Of Canterbury and Lecturer in Marketing at Lincoln University (Nz). Samantha White, Phd holds Postgraduate Certificate In Tertiary Teaching from University Of Canterbury.
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Roy Morgan
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About Samantha White, Phd
I’ve studied consumers and sustainable consumption for a decade. Now, I’m leveraging my research experience to help organisations create positive social and environmental impact.The long version:Embarking on my PhD journey coincided with a personal transformation—a shift away from my staunch meat-eating habits towards a plant-based diet. This dual journey sparked my fascination with understanding the 'why' and 'how' behind rapid and transformative behaviour change. I became driven to master the mechanisms that drive consumers to shift their behaviour and harness them for the betterment of both people and the planet.My research tackles the nuances of consumer behaviour and its implications for societal and environmental well-being. In one project, we collected data from 23 consumers using food diaries, body mapping, and interviews to understand their experiences in transitioning to a flexitarian diet. This project won a national Research Translation Award and gained over 80 citations. In another project, we analysed data from 2,000 user-generated comments and interviewed 24 consumers from the United States and New Zealand to understand how climate change impacted consumers’ mental health and decisions to have kids. This research was picked up by 32 news outlets around the world and resulted in two interviews on national television.Driving real impact by sharing my expertise as a market researcher and sustainable consumption expert with industry has been integral to my professional journey. Deep consumer insights from two multi-year projects have been shared through keynote presentations to over 300 marketing practitioners, articles in two public health and industry journals, interviews on two podcasts, and participation in two expert panels on sustainability and consumer preferences. As I reflect on a decade of experience within academic research and higher education, I find myself at the cusp of a new chapter—transitioning into a new career in Market Research specialising in sustainable consumption and behaviour change. My goal is to facilitate meaningful change, helping organisations create positive social and sustainable impact through research-driven initiatives.Contact me today so we can talk about how we can create positive impact together.
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Roy Morgan
8 roles
Samantha White, Phd work experience
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Adjunct Fellow
Managing and contributing to several long-term mixed-methods research projects in areas of consumer behaviour, deviant consumption, food marketing, and sustainable consumption.Supervision of four doctoral research students in areas of regenerative agriculture, sustainability labelling, sustainable diets, and green marketing.
Lecturer In Marketing
Managed and supported a range of mixed-methods, quantitative, and qualitative consumer and market research projects including planning, design, data collection, analysis, reporting, and presenting of insights. Conducted research across social and commercial research domains including social marketing, consumer behaviour, branding, and FMCGs. Lead project teams including mentoring junior researchers, advising and supporting doctoral-student projects, and building collaborative relationships with external stakeholders.Leveraged evidence-based consumer insights to make strategy recommendations for policymakers, brands, retailers, and marketing practitioners.Designing and delivering undergraduate and postgraduate courses requiring high-level practical, strategic, and theoretical expertise in consumer behaviour, retailing, and marketing principles.
Jun 2020 - Jun 2024
Research Assistant
Managed and supported mixed-methods, quantitative, and qualitative research projects including literature review, design, data collection, transcription, analysis, and reporting.Conducted research across social and commercial research domains including behavioural change, customer experience, green marketing, tourism, and sustainability.Academic projects spanned several topics including tourism, voluntary simplicity, green marketing, and food waste. Commercial projects were contracted by several internal and external organisations including Tourism Industry New Zealand Trust, Tourism Industry Aotearoa, New Zealand Catholic Bishops Conference, New Zealand Social Marketing Collective, and the UC Business School (EQUIS accreditation).
Jul 2017 - Jun 2020
Sessional Lecturer
Developed and delivered lectures for an introductory marketing course including market research, digital marketing, product, distribution, promotion, and pricing.
Jul 2017 - Jun 2020
Teaching Assistant
Developed and delivered marketing research workshops including research design, observational techniques, survey development, experimental design, measurement, sampling, hypothesis testing, and using SPSS.Supported and managed teaching teams for undergraduate courses, including developing and delivering content in marketing research, digital marketing, and marketing principles.
Jun 2014 - Jun 2020
Marketing Coordinator
Contracted across various colleges and departments within the university, working with a diverse range of internal clients to build collaborative relationships.Conducted a range of activities across marketing, events, and outreach including developing and implementing marketing, events, external engagement, and recruitment strategies targeting a range of internal and external stakeholders.Developed skills in copywriting, event management, collateral production, campaign management (online, print, broadcast), strategic planning, web design, and social media management.
Mar 2015 - Nov 2018
Research Assistant
Assisted in the planning and implementation of a qualitative research project on meat reduction and flexitarianism in young adults.Assisted with data collection, analysis, and reporting on a project utilising semi-structured interviews, food diaries, and body mapping with 23 participants.Leveraged evidence-based consumer insights to make recommendations for policymakers, brands, retailers, and marketing practitioners.
Sep 2019 - Dec 2019
4 education records
Samantha White, Phd education
Postgraduate Certificate In Tertiary Teaching
Doctor Of Philosophy - Phd, Marketing
Master Of Commerce, Marketing
Bachelor Of Commerce, Marketing
FAQ
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What company does Samantha White, Phd work for?
Samantha White, Phd works for Roy Morgan.
What is Samantha White, Phd's role at Roy Morgan?
Samantha White, Phd is listed as Senior Project Manager at Roy Morgan.
Where is Samantha White, Phd based?
Samantha White, Phd is based in Melbourne, Victoria, Australia while working with Roy Morgan.
What companies has Samantha White, Phd worked for?
Samantha White, Phd has worked for Roy Morgan, University Of Canterbury, Lincoln University (Nz), and The University Of Auckland.
How can I contact Samantha White, Phd?
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What schools did Samantha White, Phd attend?
Samantha White, Phd holds Postgraduate Certificate In Tertiary Teaching from University Of Canterbury.
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