Strategy and technology leader with 20+ years of experience driving impactful initiatives across tech, media, and telecom. Shamir has a deep understanding of public policy and its effect on the industry, having shaped policies with Multimedia Development Corporation (Multimedia Super Corridor) and Huawei Malaysia (National ICT) while forging strong relationships with key government agencies. He's also a seasoned executive who spearheaded strategy for Puncak Semangat Group (8 years), securing their 4G spectrum (2600MHz) and leading the successful DTTB project concession.His journey began in strategy and research at Frost & Sullivan (APAC), where he built his expertise in telecommunications and consulting. He has earned recognition through publications, conference presentations (APAC & EMEA), and shared his insights on Southeast Asia's digital transformation at Ecosystm (focus areas: 5G, media, cybersecurity, future of work). Beyond his Asian roots, Shamir spent 7 years in the UK, spearheading IT and marketing for a diverse 10+ property hospitality chain, boosting brand awareness, revenue, and efficiency.Now as CTO of Lembah Sari, Shamir leverages his extensive experience to lead the sole digital tax stamp solution provider for the Royal Malaysian Customs Department. Their cutting-edge CERTUS® won the prestigious Cyber Security Innovation Award (2022).