With an educational background in mass communications & journalism and more than 17 years of professional experience in corporate communications, I have led the planning, organization, and management of strategic projects and integrated campaigns for renowned international and regional brands, in addition to major private and public organizations covering a wide range of sectors including finance, telecom, Oil & Energy, Hospitality, FMCG, retail and more.My experience spans from internal communications, strategic planning, awareness-raising campaigns, brand positioning, reputation management, media relations, crisis communications, CSR, events management, content development and so on. Throughout my career, I have gained wide-ranging experience extending locally in Jordan and Bahrain, and regionally across the Middle East and North Africa. Recently, I was part of the team handling the media relations aspect for the opening of the New Suez Canal which yielded 18 billion impressions globally over the course of the 66-day project.