As the Social Media and CRM Manager at Sindalah, I lead the development and execution of dynamic social media strategies to establish Sindalah as a premier luxury destination within NEOM. My responsibilities include creating compelling content, managing social media campaigns, and fostering customer relationships through effective CRM strategies. I am also responsible for crafting personalized customer journeys, enhancing engagement through targeted communication, and overseeing community management to ensure a seamless guest experience. My role supports Sindalah’s launch and its ongoing presence as a key destination in NEOM.Key Responsibilities: • Leading social media strategy, content creation, and brand engagement • Managing CRM initiatives, including personalized lead nurturing and customer segmentation • Overseeing social media campaigns and community management for high-profile events • Driving customer journey optimization to enhance engagement and retention • Collaborating with cross-functional teams to align social media and CRM efforts with Sindalah’s broader marketing objectives • Coordinating the digital strategy for major events and ensuring consistent brand messaging across all platforms.

• Spearheaded strategic planning and business development initiatives.• Led client acquisition efforts, building strong relationships and securing contracts.• Developed and executed innovative marketing campaigns to drive brand growth.• Managed and mentored a dynamic team of marketing professionals.• Ensured the delivery of measurable results for diverse clients across various industries.• Oversaw project timelines, budgets, and performance metrics to ensure client satisfaction.• Implemented data-driven strategies to optimize campaign performance and ROI.• Manage branding and branding guidelines for start ups, as well as rebranding • Manage marketing events for companies a. Search for a theme, location, caterer… b. Send out invitations c. Manage list of invites d. Run the event from start to end

Co-owner of a fine women apparel boutique.My duties are as follows:• Supervise and assign tasks for sales personnel at the shop• Implement HR program and policies• Organize and implement the direct marketing activities (item display, offers, relationship with key customers)• Responsible for commercialization through different social media activities• Overlook the activities with the local advertising companies.

The purpose of the non profit organization is to work on eliminqting educational illiteracy in Lebanon by.As fellows we:• Foster youth leadership• Promote civic engagement

Brands GOSH Copenhagen, Colab Dry Shampoo, and Insight Hair Care.• Understand customer needs in the Middle East• Perform regular market visits and competitor analysis- be aware of what other brands are launching and understand their fast moving SKU’s• Involvement in Product Development process with GOSH Headquarters- a number of shades and products were produced specifically for the Middle East• Manage brand assortment that best fits Middle East Customer portfolio• Manage pricing of new products based on market study• Develop launch plans and campaigns and work closely with design team to make sure everything is on schedule• Analyzing monthly sales report to better understand top selling and fast moving SKU’s• Engage and manage with bloggers in all the region as well as on PR Kits and material• Create and implement social media calendar/content for all social media platforms• Create marketing material for both brands and retail groups- brochures, flyers, graphics and so on• Train Regional Makeup Artists and Trainers on the brands• Work closely with Makeup Artists to work on training procedure for Beauty Advisors• Create and plan GWP ideas with our suppliers from Asia for Middle East market• Manage trade marketing by ordering pods for new collection, and oversee the implementation of planograms in the market.

• Creating of brochures, profile, and monthly e-newsletters• Managed and coordinated our presence in exhibitions• Creation of social media content from start to finish• Choosing the most relevant social media channels for our customer engagement such as Facebook, LinkedIn, Instagram, Apps..• Liaising with social media providers and managing the budget• Training work colleagues how to effectively use social media to get a message across • Managing editorial calendars• Engaging with consumers online to drive and lead conversation• Analyzing data from social media and online surveys • Managing the content on website• Overseeing the smooth and efficient running of all aspects of the office• Managing day-to-day office operations and social media accounts• Follow up on customer calls and complaints.(January 2015-Present)• Marketing and Admissions Consultant at Canadian International School in Abu Dhabi (as part of the consultancy group)• Analyze prospective students’ applications for eligibility• Interview students to understand their individualized goals and backgrounds• Managed all school brochures, school profile, e-newletters, school communicator app, and social media accounts.

A career school counselor plays the role of academic advisor to high school students. The first priority of the counselor is to ensure that students perform their best academically.Common duties include:• Disseminating of scholarship information• Providing school-to-career guidance• Interpreting standardized test scores• Supply students with resources• Counseling individual students• Maintaining records• Facilitating confrences and university fairs• Orienting new students• Guide students with application process (all over the world)• Interact with parents ans students when needed.