- Lead the strategy vertical, including working in close collaboration with the CEO and senior management.- Contributed to consulting engagements that derive insight and provide recommendations to clients on how to improve marketing performance.- Utilized strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

-Part of core team managing Research & Governance framework to support Organization objectives.- Worked with cross- functional team to strategize policy and its impact across Industry- Deep research on International Foreign policy to understand trade relation and geo-political relationship impacting business

- Designed the Detailed Project Report of FutureSkills Prime Project- Interacting with CXO’s & business leaders in the IT industry- Interacting with key industry bodies and Ministries like FICCI, MeitY, MSDE, NSDC, Federal & State Governments

Leading research and market intelligence vertical, closely working with brands - FMCG, liqour, telecom, banks, etc, help them understand competitive landscape through analyzing their respective business problem statement and working on the core solution.Responsible for research design, proposal writing, campaign and competition analysis, etc.

Helped establishing relationship between visibility and sales and understanding hygiene factors with respect to visibility.Helped saving cost of business by identifying execution gaps and actionable recommendations.Helped understanding "How perception can drive satisfaction and ultimately recommendation” and corrective action basis NPS scoreHelped establishing relationship between satisfaction and likely hood to recommend.Designed complete process automation using robust technology platform.Market Sizing , outlet segmentation and Retail Elements execution modelManaging Sales Program for a specific Retail Channel linking an effective incentive payouts method Helping client with insights to improve their current process and its related decisions

Brand Track- Design, Execution and Report writingC-SAT for brand like Airtel & GMRProduct Research for FMCGIdentification of Promoter and key indicators using NPS study for VodafoneSocial Research for Education IndustryManaged all International Qualitative & Quantitative studiesDesigned and managed outlet segmentation study for Managed all Ad Hoc studies like Ad/Concept testing/Product tests, Channel/Market evaluation studies, Mystery shopping, etc.Managed various qualitative studies like Focus Group Discussion, In-depth interviews, shadow study for many International brands like LG, Nivea