• Part of Marketing & Sales Strategy team for driving business growth by providing customer behavioural insights across multiple channels of approach for all verticals• Created multiple interactive business intelligence dashboards for leadership and operational managers• Enhanced lead generation and ranking capability by mapping E2E business data from lead to handover• Assisted business in its migration of sales processes to Dynamics 365 to enable data driven decision making• Tools used: Power BI, Dynamics 365, Azure Dataverse

• Part of Growth team and responsible for managing data flow and performing advanced analytics for multiple business units like Term, Health, Savings, and more.• Created central dashboards for tracking campaigns sent on multiple channels like SMS, email, whatsapp, and more.• Identified operational weaknesses and helped improve and innovate new processes to keep campaigns as efficient as possible.• Tools used : AWS S3 Datalake, SQL server, AWS Quicksight, Jupyter, BigQuery

• Part of Revenue Management team and responsible for driving Realization (Booking-Checkin) and Conversion (App View-Booking) • Created, maintained, and automated dashboards and complex ad hoc reports with visualizations and actionable insights • Worked with Product and Tech teams to design, execute and measure experiments and changes in Product to test business hypotheses that maximize revenue • A pivotal part of the Analytics commuity at OYO. Guided multiple analysts and conducted multiple sessions for Data science academy • Tools used : R, Python, Google Analytics, BigQuery, SQL, Excel, Google sheets

• Performed the role of Portfolio Management along with Growth, and Recovery Management • Handled the complete Sales Cycle from Lead Generation to closing the deal with clients • Enhanced revenue generation by adding quality rooms and converting stock to the prepaid model

• Project: Process Automation and IOT

• I.T. Infrastructure Management and Support for U.S. based global financial services corporation • Complete technical support for Data Integration and Data warehousing Server implementations