Samara Public Relations specializes in brand development, media outreach and high-impact marketing campaigns to increase a client's visibility, image and profitability within the marketplace. Past and present clients include luxury hotels, contemporary artists and entrepreneurs who want to amplify their brand.Engaging storyteller with 20+ years of award-winning experience publicizing leading hotels across distinctive brands – Fairmont Hotels & Resorts, The Luxury Collection, Omni Hotels & Resorts, Marriott International, and Joie de Vivre – to increase brand awareness, market positioning and profitability. Extensive experience in public relations, media relations, events, content development & copywriting, digital marketing, corporate social & environmental responsibility and strategic partnerships. Recent work with Fairmont San Francisco includes co-creating and publicizing an experiential package that generated 600 million PR impressions worldwide within a two-week period. The agency conceptualized and publicized Marriott Hotels' wellness programs including the launch of Travel Well and RejuveMeet in Northern California. Samara Public Relations also partnered with Marriott International to help launch a technology asset (Teleporter, the world’s first 4-D virtual travel experience) to attract millennial travelers and position the brand as an innovation leader.Samara's adept integration of public relations, digital marketing and social media combined with a powerful network of media and influencer contacts produce excellent results for hospitality and luxury lifestyle clients.

Wrote articles about luxury hospitality, private aviation, travel and interior design.

Oversaw public and media relations for the flagship property of Fairmont Hotels & Resorts. Produced noteworthy media events (restoration announcement with Tony Bennett); innovative hotel packages (Single's Break-Up Package for Valentine's Day); placement on TV (The Amazing Race, The Bachelor, Travel Channel and Food Network), movies and ads; media FAM trips; and press and marketing materials. Built strategic partnerships with luxury brands and cultural institutions and developed high-yielding philanthropic campaigns. Key projects included:• The Fairmont San Francisco's 100th Anniversary PR campaign, which was leveraged to represent the centennial of Fairmont Hotels & Resorts worldwide.• Relaunch of The Fairmont after an $85 million restoration and reopening of The Penthouse Suite; both projects garnered global media coverage and exceptional ROI.• Managed publicity and protocol for royal and head-of-state visits.• Led Leukemia & Lymphoma Society (LLS) 10-week campaign in which the California Collection of Fairmont Hotels & Resorts raised $192,000 for LLS nonprofit organization. • Oversaw digital marketing manager, leadership development associates and interns.