Samara Hodgson

Samara Hodgson Email and Phone Number

Marketing Strategy | Social Media Strategy + Management | Comms Planning | CX | Digital Strategy | Growth Marketing | eCommerce | Digital Transformation @ 776BC
Samara Hodgson's Location
Venus Bay, Victoria, Australia, Australia
Samara Hodgson's Contact Details
About Samara Hodgson

I was the first 'Digital Producer' at Clemenger BBDO in 2007, building Flash sites and educating brands on what Facebook was. Since then, I’ve had a lot of newly invented titles to keep up with the shifting sands of innovation. I have used my experience in marketing, strategy, social, eCommerce, technology and data to help companies answer ‘where to next’ and my passion for marketing, process and people to figure out ‘how’.I'm successful in roles where strategy, marketing, eCommerce, technology, data, media and customer experience intersect. In these roles, I have built digital brand strategies, integrated technology and process into teams and delivered growth for my own and other companies in Melbourne and New York.I am a calm, productive and infectiously optimistic leader. I'm just as comfortable strategising in the boardroom as I am tapping away on the tools.

Samara Hodgson's Current Company Details
776BC

776Bc

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Marketing Strategy | Social Media Strategy + Management | Comms Planning | CX | Digital Strategy | Growth Marketing | eCommerce | Digital Transformation
Samara Hodgson Work Experience Details
  • 776Bc
    Head Of Global Marketing
    776Bc Jul 2023 - Present
  • The Funderdome
    Communications Strategist
    The Funderdome Oct 2021 - Present
    Maribyrnong, Vic, Au
  • Fruit Punch
    Freelance
    Fruit Punch Aug 2016 - Present
    Plug in strategy, digital or social skills for brands, agencies and communities. Seeking juicy projects with zesty people.CACHET | THE FUNDERDOME | TIME • RONE | ART AFTER DARK | HOMIE CLOTHING | VB | BASTOW
  • Cachet By Cooper Robinson
    Director Of Communications And Ecommerce
    Cachet By Cooper Robinson Aug 2021 - Jun 2023
    Melbourne, Au
    Megan Robinson, the founder, came to me with a logo and a warehouse of furniture. Together with an operations director, we built the brand, commercial strategy, eCommerce system, content strategy and delivery and ran the paid Meta.
  • The Antipodean
    Communications Strategist
    The Antipodean Aug 2021 - Sep 2022
    Oakland, California, Us
  • Keepcup
    Customer Experience Manager - Global
    Keepcup Nov 2019 - Jul 2021
    Clifton Hill, Victoria, Au
    KeepCup is the original reusable coffee cup, sold online, in cafes and by retailers globally.I was responsible for global b2c and b2b eCommerce and digital marketing, managing the customer experience from start to finish.- Responsible for the global b2b/b2c eCommerce and digital marketing.- Managed the build and launch of the b2b website in 7 currencies with 14 customer segments.- Collaborated on the digitisation of wholesale sales operations - integration of HubSpot.- Planned, executed and optimised digital marketing roadmap with SEM SEO, paid social and integrated campaigns.- Facilitated change through organisation with training and workshops.
  • Homie Store
    Communications Planner + Ecom Director
    Homie Store Mar 2017 - Jul 2019
    Fitzroy, Victoria, Au
    HoMie is a streetwear clothing social enterprise that uses 100% of its profits to provide new clothing, training and job opportunities to young people experiencing homelessness or hardship.
  • Clemenger Bbdo
    Digital Strategist
    Clemenger Bbdo Feb 2015 - Jul 2016
    Australia, Au
    CUB - MYER - MARS - VISIT VICTORIA Clemenger BBDO is an world renowned creative advertising agency. During this second installation at Clemenger I worked between account service, creative and the planning department to enhance the strategic, particularly digital thinking, of brand and campaign strategy. In this time, I was most proud of the frameworks designed and implemented into CUB’s annual communications, media and reporting processes. I also temporarily oversaw the social and analytics departments during restructures.
  • The Artful Bachelorette
    Co-Founder
    The Artful Bachelorette Mar 2012 - Feb 2016
    Us
    www.theartfulbachelorette.comOriginating in New York City and now in 14 cities, The Artful Bachelorette is a tasteful, fun and creative option for your bachelorette celebration. / What began as a side-hustle turned into a full time business in months after a great press run./ Featured in New York Times, E!News, Kardashians, ABC News, Cabs and more./ Ran up to 30 events weekly with 20+ staff./ Ran every facet of the business from operations, team training, event management, marketing, accounts and partnerships.
  • Thebigspace
    Head Of Strategy & Production
    Thebigspace Feb 2014 - Dec 2014
    New York, Ny, Us
    http://www.thebigspace.comthebigspace creates consumer engagement solutions for retailers & brands that bridge the digital-physical divide in the place where in-store, mobile and online converge. Integrating technology including RFID, touch surfaces, Beacon, tap pay, gesture detection, gender detection and existing brand data and systems to create the most seamless consumer experiences.SAKS - MACYS - NARS - MAC - STERLING - VICTORIA SECRET - BROOKS BROTHERS - GAP The company was created by people who have a deep understanding of consumers and what the power of breakthrough technology combined with intelligent consumer insight means. We’re customer experience experts. We help retailers stimulate, empower and motivate their customers - inspiring trust, loyalty, sharing and self-expression.As Head of Strategy and Production, I worked on projects from strategic planning through build and analysis. thebigspace are strategic specialists who help their retail clients to brainstorm and plan how their retail spaces should be enhanced in the coming years. Our planning work spanned all areas business including marketing, inventory control, distribution, POS, social, loyalty, merchandising, technology and eCommerce. Once the strategy was locked in, I oversaw the scoping, design and build of all products, including the management of all vendors for the physical, software build and client integration.
  • Stuart Weitzman Holdings, Llc
    Vice President Of Social And Digital Innovation Global
    Stuart Weitzman Holdings, Llc Sep 2012 - Jan 2014
    New York, Ny, Us
    www.stuartweitzman.comStuart Weitzman is a global luxury shoe brand. Founded in New York, made in Spain, these shoes are impeccably made and loved by celebrities, fashionistas and woman everywhere.As the Vice President of Social and Digital Innovation at Stuart Weitzman, I led the team responsible for digital and social marketing globally. This included major omni-channel campaign planning and execution, partnership projects, online marketing and the daily social content creation and posting. In my time at SW we moved from being ranked as the 64 in the L2 Luxury Brands Digital Index to 24. The brand was also recently awarded Marketer of the Year by Footwear News. Also during my term we developed the business and marketing strategies outside of the US, creating new markets across Australasia, Mexico, South America and many more.
  • Estee Lauder
    Senior Interactive Producer
    Estee Lauder Feb 2011 - Sep 2012
    New York, Ny, Us
    As Senior Digital Producer on the Digital Technology and Innovation Team at Estee Lauder I worked on digital strategy, digital production, vendor assessment and innovation evaluation for the Estee Lauder portfolio of brands. My focus was Mac Cosmetics, Smashbox and Aveda.During my tenure here I worked on many industry leading projects including the Mac Interactive Mirrors, Smashbox's 'Lights, Camera, BB', Estee Lauder Breast Cancer Awareness and many more.
  • Domani Studios
    Senior Interactive Producer
    Domani Studios Aug 2010 - Feb 2011
    New York, Ny, Us
    www.domanistudios.comDOMANI helps brands leverage technology to express themselves and connect with consumers. The studio was founded in 2001 with the belief that blending art and technology would yield the most meaningful and enduring interactive experiences. Since day one we have embraced this formula and baked it into our culture.NINTENDO - RANDOM HOUSE - BUMBLE&BUMBLE - SPG HOTELSIn this role I managed many projects from inception through to build, with a particular focus on iPhone and iPad application development. In these projects we worked on developing cutting edge animation techniques within the then limited iOS constraints.
  • Clemenger Bbdo
    Senior Interactive Producer
    Clemenger Bbdo Jun 2007 - Jun 2010
    Australia, Au
    As Senior Interactive Producer my primary responsibilities include:- Running 2-8 projects simultaneously from discovery and scoping through to deployment.- Enhancing the strategy to incorporate the customer journey across the entire campaign.- Managing a team of 4+ producers including their job allocation and workload.- Representing the producer team at agency management meetings.- Fostering the research & development program.- Educating and inspiring agency staff about the interactive medium.
  • Jaba Multimedia
    Production Manager
    Jaba Multimedia Jun 2005 - Apr 2007
    As production manager my responsibilities included:- Managing 4-12 jobs through from discovery through to deployment.- Account Service for the client portfolio.- Site maintenance including.- Accounts.- Team management.

Samara Hodgson Skills

Digital Strategy Interactive Advertising Content Strategy Digital Marketing Information Architecture Management Strategy Digital Production Social Media Marketing Entrepreneurship Interactive Media Mobile Marketing Analytics Interaction Design Mobile Technology Mobile Applications Small Business Marketing Social Media Strategist Producers Networking Presentations New Business Opportunities Interactive Storytelling Interact Mobile Strategy Content Marketing Social Media E Commerce Online Marketing Digital Media Paid Media Paid Social Media Advertising Customer Relationship Management Integrated Marketing Search Engine Marketing Shopify Mailchimp Customer Experience Operations Management Business Process Mapping Advertising Email Marketing Brand Awareness Search Engine Optimization

Samara Hodgson Education Details

  • Deakin University
    Deakin University
    Drama
  • Ruyton Girls School
    Ruyton Girls School

Frequently Asked Questions about Samara Hodgson

What company does Samara Hodgson work for?

Samara Hodgson works for 776bc

What is Samara Hodgson's role at the current company?

Samara Hodgson's current role is Marketing Strategy | Social Media Strategy + Management | Comms Planning | CX | Digital Strategy | Growth Marketing | eCommerce | Digital Transformation.

What is Samara Hodgson's email address?

Samara Hodgson's email address is sa****@****ail.com

What is Samara Hodgson's direct phone number?

Samara Hodgson's direct phone number is +121275*****

What schools did Samara Hodgson attend?

Samara Hodgson attended Deakin University, Ruyton Girls School.

What are some of Samara Hodgson's interests?

Samara Hodgson has interest in Politics, Environment, Mentoring And Rediscovering Melbourne, Pitching A Tv Show, Krav Maga.

What skills is Samara Hodgson known for?

Samara Hodgson has skills like Digital Strategy, Interactive Advertising, Content Strategy, Digital Marketing, Information Architecture, Management, Strategy, Digital Production, Social Media Marketing, Entrepreneurship, Interactive Media, Mobile Marketing.

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