1. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: Responsible for enabling the Director of Client Relations to develop and grow Endeavour’s client base by understanding and strategically addressing the requirements of the non-profit clientele.2. 𝐒𝐭𝐫𝐞𝐚𝐦𝐥𝐢𝐧𝐞 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐟𝐨𝐫 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐭 𝐂𝐥𝐢𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞: Provide progress reports to the Director and Client Relations Team to manage current engagements for client needs.

1.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 & 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐜𝐞𝐝𝐮𝐫𝐞𝐬 (𝐒𝐎𝐏): Managed the team in creating crucial funding plans, which include Money-Market Fund, Exchange-Traded Fund and Asset Allocation Schemes, which improve the company’s scalability worth $13 Million+.2. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Led the team in the conception of the company's first-ever mutual fund for women that addressed their… Show more 1.𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭 & 𝐒𝐭𝐚𝐧𝐝𝐚𝐫𝐝 𝐎𝐩𝐞𝐫𝐚𝐭𝐢𝐧𝐠 𝐏𝐫𝐨𝐜𝐞𝐝𝐮𝐫𝐞𝐬 (𝐒𝐎𝐏): Managed the team in creating crucial funding plans, which include Money-Market Fund, Exchange-Traded Fund and Asset Allocation Schemes, which improve the company’s scalability worth $13 Million+.2. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬: Led the team in the conception of the company's first-ever mutual fund for women that addressed their risk-propensity to mobilize efforts in the financial inclusion of about 14 million working women.3. 𝐖𝐡𝐚𝐭𝐬𝐀𝐩𝐩 𝐒𝐞𝐥𝐟-𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦: Enabled the launch of the company’s first WhatsApp self-service platform to help existing and new customers through their entire investment journey. 4. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐏𝐫𝐨𝐜𝐞𝐬𝐬 𝐈𝐦𝐩𝐫𝐨𝐯𝐞𝐦𝐞𝐧𝐭: Managed key internal stakeholders to develop digital and innovation policy which addressed necessary protocols to prevent operational inefficiencies.5. 𝐔𝐬𝐞𝐫 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 & 𝐈𝐧𝐭𝐞𝐫𝐟𝐚𝐜𝐞 𝐃𝐞𝐬𝐢𝐠𝐧 (𝐔𝐗/𝐔𝐈): Enabled digital distribution agreements with partners such as CreditBook and an Egypt-based company, CEQUENS, for developing an improved user interface of the mobile application for a seamless customer experience.6. 𝐎𝐧𝐥𝐢𝐧𝐞 𝐏𝐚𝐲𝐦𝐞𝐧𝐭 𝐏𝐫𝐨𝐝𝐮𝐜𝐭: Managed the launch of a partnership between EasyPaisa (Telenor Microfinance Bank) and Faysal Funds, which has been the first-ever of its kind whereby an alliance between an asset management company and the telecommunications business segment has enabled access to savings products for more than 13 million users across the country.7. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭 𝐋𝐢𝐟𝐞𝐜𝐲𝐜𝐥𝐞 (𝐏𝐃𝐋𝐂): Developed and implemented innovative product schemes and instruments to build the company’s strategic advantage in creating a strong customer experience, seamless digital inclusion, and broadening outreach to the unbanked population. Show less

1. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 (𝐁𝐑𝐃): Enforced sales and business strategy, and led cross-department projects for JS GoldFinance, a gold-collateral-based financing solution for Small and Medium Enterprises, to drastically improve the bottom line of the Bank by $6.8 Million.2. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Led improvement and training of product process-flows from end-to-end to ensure… Show more 1. 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡 & 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 (𝐁𝐑𝐃): Enforced sales and business strategy, and led cross-department projects for JS GoldFinance, a gold-collateral-based financing solution for Small and Medium Enterprises, to drastically improve the bottom line of the Bank by $6.8 Million.2. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 𝐄𝐱𝐜𝐞𝐥𝐥𝐞𝐧𝐜𝐞: Led improvement and training of product process-flows from end-to-end to ensure better facilitation to clients seeking financial assistance for the first-ever financing facility introduced by the Bank for women entrepreneurs. This included collaboration with key government organizations such as the Women's Chamber of Commerce - South to strengthen awareness and accessibility of the financing facility.3. 𝐒𝐭𝐚𝐤𝐞𝐡𝐨𝐥𝐝𝐞𝐫 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 & 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩: Executed the Risk-Participation Facility with Karandaaz Pakistan (funded by the Bill & Melinda Gates Foundation) to encourage development financing by $8 Million. This project enhanced the financing made available to four SME segments, namely women entrepreneurs, school development, agricultural growth financing, and supply-chain development on a pari-passu basis.4. 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬 𝐃𝐨𝐜𝐮𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 (𝐁𝐑𝐃) & 𝐔𝐬𝐞𝐫 𝐀𝐜𝐜𝐞𝐩𝐭𝐚𝐧𝐜𝐞 𝐓𝐞𝐬𝐭𝐢𝐧𝐠 (𝐔𝐀𝐓): Managed and oversaw User Acceptance Testing (UAT), Business Requirements Documentation (BRD), Standard Operating Procedures (SOPs), and collaboration with external and internal partners for the roll-out of new product features. This includes management of Key Performance Indicators (KPIs) of the sales team, analysis of the target audience, and execution of an aligned growth strategy for optimized outcomes. Show less

Conducted in-depth analysis, through primary and secondary research, on improving Pakistan’s competitive edge in the global market for its textiles industry. The research analyzed the dynamics instilled by Vietnam and China to sustain their global competitiveness within the industry and the relevant course of action for Pakistan to accelerate its competitive advantage.

1. Collaborated with the brand manager to analyze the retail environment and formulate an insight-driven presentation. which comprehensively gauged the competitive landscape of the depilatory industry worth $23 Million. 2. Identified the target consumer profile and needs consisting of women across socio-economic segments through qualitative and quantitative research to execute a robust 360-degree IMC strategy that improved unaided brand recall by 30%.