Value proposition review; Growth MKT; A/B testing; Inbound Marketing (50% increase in MQLs and 37% increase in revenue impact); CRM; Strategic planning; Partnerships; Events; Metrics and KPIs; ABM project leadership; Consumer insights content.>> Results 2023 vs. 202250% reduction in the team, even so:- +50% MQLs- +37% in revenue impact via Inbound only with organic strategy- 5x more impact in Sales with segmented data - R$ 5.7mi (2023) x R$ 1.1 mil (2022)- 90% NPS in events- 6000% ROI

Growth MKT; A/B testing; Inbound Marketing; CRM; Strategic planning; Partnerships; Events; Metrics and KPIs; ABM project leadership; Consumer insights content; CMO maternity leave coverage.>> Results 2022 vs. 2021- Maternity leave coverage during Jan/2023 to Jul/2023;- ROI 900% at the main event and record number of subscribers: 2.000. Besides 685 leads of target accounts, 43 meetings e 3 closed delas;- Higher email open rates. From 20% to 35-40%.

Implementation of Growth Marketing processes; Metrics and KPI's; Playbooks creation; ABM project; Inbound Marketing (lead scoring review, creating landing pages, lead generation strategy); SEO planning; Media campaigns.>> Results 2021- Correct tagging of pages and paid media initiatives to track conversions - Team training for SEO content creation - Increase in traffic by 40% - Construction of playbooks - Team growth and incorporation of pre-sales (SDRs)

Strategic consultancy on Growth projects for companies in different segments.

Consulting in Growth Marketing, Branding, Strategic Marketing Planning, Inbound and Content Marketing:- Grupo ACE: business consultancy focused on legal, tax and accounting assistance;- Car Experts: luxury car dealership company based in the USA - SWOT analysis, Strategic and digital planning, Lead generation, performance media;- Check Registros: legal advice for brand registration - Inbound marketing, Content marketing, SEO and CRM (organic growth and increased lead generation via Instagram);- Investor: consultancy specializing in evaluations for companies - Inbound marketing, SEO, CRM, Performance marketing (100% targets achieved for budget requests and 600% organic website growth);- Marketing plan for launching an application in the events area;- Floresça Café: flower shop, cafe and restaurant - Branding, Content and Performance marketing.

• 2011 a 2019 – Content creation for several companies, such as: Rede Comunicação de Resultado (Diefra Engenharia), Consolidar Agreements, Genyx Solar and Hypertexto (Lucas Miranda and Cláudia Navarro);• 2011 – Writing articles for the newspaper "O Tempo" – Real Estate/Decoration and Career/Jobs Booklet;• 2010 – Press office for the X Congress of the Public Ministry of the Environment in Salvador (BA) and for the V Luso-Brazilian Registration Law Seminar in Búzios (RJ).

Inbound Marketing; Growth MKT; A/B testing; Funnel analysis: Metrics and KPIs; CRM; Performance analysis (Analytics, Search Console, Hubspot, Google and Facebook Ads, Hotjar); Creating data reports for strategic planning; Relationship and Email marketing.

Professor of Communication, Strategic Marketing and Brand Management

Go to market; Value proposition and branding; Strategies for demand generation (20.000 flight quotes just 2 months after launch; growth of 2,500% from April to May); B2B and B2C strategy; CRM; Inbound and SEO; PR; Ads execution.

Management of paid media campaigns; Flow construction; Tools for creating Ads; Performance analysis and KPI's; Premium account manager: DASA, Maple Bear, AP Ponto, Alphaville Urbanismo, Cotemig. Increased customer base and reduced churn, in addition to greater lead generation.

B2B and B2C brand management and positioning; Strategic planning; Relationship with the press and stakeholders; Email marketing and CRM; Partnerships; Sponsorship and brand activation; Crisis management; National expansion project: Go to market plan for arrival in RJ, POA and SP; Rebranding.

Content and social media team management; Strategic planning; Inbound Marketing; Content marketing; Crisis management; relationship with the press and stakeholders.>> Results: - MQLs growth- Record of simultaneous events in the app- MRR increase and reach quarterly target 2x in a year

Content Marketing; Inbound Marketing; Product Marketing.

Strategic planning for several brands; Digital marketing campaigns; Content creation and management; Metrics analysis (social media KPIs, conversion objectives and ROI); Team management.

Communication and Marketing campaigns; Content marketing; Digital planning; Social media management; Analysing metrics and campaigns; Implementation of Inbound Marketing and CRM; Internal communication; Institutional marketing; Customer relationship; Coordination of community involvement projects; Event organization.Note: Six months in the position of Communication Manager covering maternity leave (Aug/2015-Jan/2016).Note 2: I left the company in 09/2012 to go live in France for a year. Upon returning in 10/2013, I received an invitation to return to the company.

Content production for website; Texts review; Magazine production.

Communication and Marketing; Content production for website, blog and podcast; Development of marketing actions for mobile; Promotional actions; Customer relationship.