Sâmara Machado Email & Phone Number

State Of Minas Gerais, Brazil

Value proposition review; Growth MKT; A/B testing; Inbound Marketing (50% increase in MQLs and 37% increase in revenue impact); CRM; Strategic planning; Partnerships; Events; Metrics and KPIs; ABM project leadership; Consumer insights content.>> Results 2023 vs. 202250% reduction in the team, even so:- +50% MQLs- +37% in revenue impact via Inbound only.

Growth MKT; A/B testing; Inbound Marketing; CRM; Strategic planning; Partnerships; Events; Metrics and KPIs; ABM project leadership; Consumer insights content; CMO maternity leave coverage.>> Results 2022 vs. 2021- Maternity leave coverage during Jan/2023 to Jul/2023;- ROI 900% at the main event and record number of subscribers: 2.000. Besides 685 leads of.

Implementation of Growth Marketing processes; Metrics and KPI's; Playbooks creation; ABM project; Inbound Marketing (lead scoring review, creating landing pages, lead generation strategy); SEO planning; Media campaigns.>> Results 2021- Correct tagging of pages and paid media initiatives to track conversions - Team training for SEO content creation.

Strategic consultancy on Growth projects for companies in different segments.

Belo Horizonte, Minas Gerais, Brasil

Consulting in Growth Marketing, Branding, Strategic Marketing Planning, Inbound and Content Marketing:- Grupo ACE: business consultancy focused on legal, tax and accounting assistance;- Car Experts: luxury car dealership company based in the USA - SWOT analysis, Strategic and digital planning, Lead generation, performance media;- Check Registros: legal.

Belo Horizonte Area, Brazil

• 2011 a 2019 – Content creation for several companies, such as: Rede Comunicação de Resultado (Diefra Engenharia), Consolidar Agreements, Genyx Solar and Hypertexto (Lucas Miranda and Cláudia Navarro);
• 2011 – Writing articles for the newspaper "O Tempo" – Real Estate/Decoration and Career/Jobs Booklet;
• 2010 – Press office for the X Congress of the Public Ministry of the Environment in Salvador (BA) and for the V Luso-Brazilian Registration Law Seminar in Búzios (RJ).

Belo Horizonte, Minas Gerais, Brasil

Inbound Marketing; Growth MKT; A/B testing; Funnel analysis: Metrics and KPIs; CRM; Performance analysis (Analytics, Search Console, Hubspot, Google and Facebook Ads, Hotjar); Creating data reports for strategic planning; Relationship and Email marketing.

Belo Horizonte, Minas Gerais, Brasil

Professor of Communication, Strategic Marketing and Brand Management

Belo Horizonte, Minas Gerais

Go to market; Value proposition and branding; Strategies for demand generation (20.000 flight quotes just 2 months after launch; growth of 2,500% from April to May); B2B and B2C strategy; CRM; Inbound and SEO; PR; Ads execution.

Belo Horizonte, Minas Gerais, Brasil

Management of paid media campaigns; Flow construction; Tools for creating Ads; Performance analysis and KPI's; Premium account manager: DASA, Maple Bear, AP Ponto, Alphaville Urbanismo, Cotemig. Increased customer base and reduced churn, in addition to greater lead generation.

Belo Horizonte, Minas Gerais, Brasil

B2B and B2C brand management and positioning; Strategic planning; Relationship with the press and stakeholders; Email marketing and CRM; Partnerships; Sponsorship and brand activation; Crisis management; National expansion project: Go to market plan for arrival in RJ, POA and SP; Rebranding.

Belo Horizonte

Content and social media team management; Strategic planning; Inbound Marketing; Content marketing; Crisis management; relationship with the press and stakeholders.>> Results: - MQLs growth- Record of simultaneous events in the app- MRR increase and reach quarterly target 2x in a year

Belo Horizonte E Região, Brasil

Content Marketing; Inbound Marketing; Product Marketing.

Belo Horizonte, Minas Gerais

Strategic planning for several brands; Digital marketing campaigns; Content creation and management; Metrics analysis (social media KPIs, conversion objectives and ROI); Team management.

Belo Horizonte Area, Brazil

Communication and Marketing campaigns; Content marketing; Digital planning; Social media management; Analysing metrics and campaigns; Implementation of Inbound Marketing and CRM; Internal communication; Institutional marketing; Customer relationship; Coordination of community involvement projects; Event organization.Note: Six months in the position of.

Content production for website; Texts review; Magazine production.

Belo Horizonte, Minas Gerais, Brasil

Communication and Marketing; Content production for website, blog and podcast; Development of marketing actions for mobile; Promotional actions; Customer relationship.

Product Growth, Sales, Merchandising And Marketing

Growth

Comunidade de treinamento, mentorias e troca de experiências entre profissionais líderes de Growth de todo Brasil

Programa Intensivo De Treinamento De Talentos Para O Mercado Digital., Vendas, Merchandising E Marketing

Activities and Societies: Entidade premiada pela Singularity University, cujo CEO foi eleito pela Forbes um dos destaques brasileiros.

Especialização, Marketing

Conhecimentos adquiridos: - Planejamento estratégico - Pesquisa de mercado - Gestão da marca e identidade corporativa - Gestão de.

Graduação, Jornalismo