Samara Caplan Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

• Develop and implement acquisition activities for offline donors including, face-to-face fundraising and telemarketing. • Create and optimize offline acquisition materials and campaigns, and compelling content for offline donors. • Develop and execute optimized donor and supporter journeys. • Map and execute annual direct mail calendar and forecasts.• Manage and oversee in-house gift processing and donor relations.• Set processes and guidelines for supporter relations team and ensure key brand messages are in place. • Develop and implement growth and retention strategies for offline giving and supporter engagement.• Manage offline vendors and suppliers. • Contribute on multichannel fundraising and public engagement campaigns.

Ottawa, Ontario, Canada

• Multi-channel content sourcing, creation, design, development and production including web, social media, video and print.• Producer & editor of CARE Canada podcast "15 Minutes to Change the World" • Created and launched podcast to expand brand visibility. Manage podcast hosting and accessibility (including iTunes, Spotify and CARE website), Build audio and video podcast promos. • Source and manage podcast guests, prepare scripts, manage consent forms and imagery sourcing, partner with guests to ensure promotion through their social channels.• Produce and execute brand guidelines and templates across the organization and build brand collateral's.• Designed, executed and managed CARE branded swag, including tuques, t-shirts, notebooks, pens etc.• Built brand ad suites. Includes general CARE brand digital ads consistently used and updated as well as customized ads for campaigns under a multitude of specs for out of home ads.

Ottawa, Ontario, Canada

• Development, execution and strategy for over 50 direct mail pieces for the Direct Response portfolio • Brought direct mail process in-house, produced content, designed layout of mail pieces and worked with printers on production.• Managed telemarketing program.• Responsible for testing, results and data driven adjustments to reach monetary targets.• Supported call centre with process building, collateral, talking points, and managing donor experience.• Designed and built collateral for marketing efforts and donor experience.• Content creation across channels including web, email and social media.