Samara Cristhina Email & Phone Number

Irvine, California, Us

At R365, we’re bringing together accounting, operations, and workforce management into a seamless, cloud-based platform designed specifically for restaurants. My role involves partnering with Enterprise franchise owners, operators, and financial leaders to overcome their biggest hurdles by leveraging our ERP (enterprise resource planning) software. From automating tedious accounting processes to providing real-time operational insights, the goal is to ensure that every decision you make is informed, strategic, and impactful.

• Directed 19+ client relationships of accounts valued at $241K+ including Samsung, GLG, and Miami Dade College, securing 120% of desired annual revenue. • Implemented cross-channel marketing efforts for 38,000+ loyal customers involving 75+ digital and in-person promos, helping client generate $247,318 annual revenue ($20,609 per month).• Developed 13+ strategic partnerships involving 99+ hours of podcast episodes, 720+ social media posts, and 10+ speaking engagements, helping reach audience of 160,000+ resulting in 4000+ relevant leads (2.5% CVR).

Cambridge, Ma, Us

• Managed ~2 enterprise relationships with {Leading SaaS Organizations} generating $6.42B+ revenue, securing $2,100,000 TCV and achieving 98% retention (post-Sales Advisory Council tenure).• Sourced $188,000+ CV deal within 10-day period by deploying ~60 custom promotion campaigns and directly communicating with 20+ executive-level marketing leaders, helping achieve 117% FY21 quota.• Led ~5 designers and ~7 content creators to build 4-week Employee Engagement program with 11+ events including external speakers, internal resource database, and employee spotlights - serving 1700+ employees.

Cambridge, Ma, Us

• Acquired 9+ net-new accounts worth ~$795,000 NNCV via 4160+ annual cold-calls using Yesware, Linkedin Sales Navigator, and ZoomInfo, achieving 179% quota and ranking #1 account executive company-wide.• Expanded 3+ top-level enterprise accounts with {Fortune 100 Tech Companies} worth ~$6,000,000 TCV via 12+ vertical-specific analyst webinars, adding $530,000 ACV of upsell/cross-sell revenue.

Wilton, Ct, Us

• Oversaw 15+ active strategic accounts worth $3,000,000 TCV leveraging 86+ cross-functional SMEs (research, product, analytics, consulting, and benchmarking), consistently achieving 92% YOY contract retention rate.• Converted at-risk-renewal relationship with {Global Staffing and Recruiting Tech Firm} worth $68K ACV by recruiting ~3 client-stakeholders, securing an additional $37K NCVI ($105K TCV) and helping client achieve 1st-place sales enablement award.• Devised ~30-page account-engagement playbook to train 195-person sales team comprised of 23+ BDRs, 52+ AEs, 38+ CSMs, and 74+ AMs, helping transition sales-enablement process from high-growth to pre-acquisition.

Wilton, Ct, Us

• Maintained largest client relationship with {Fortune 100 Multinational Technology Firm} worth $1,000,000+ in annual contract value, establishing company-wide enterprise account engagement blueprint that grew 360+ accounts worth ~$38.16M.• Presented ~24 monthly reports to C-suite, executive leaders on client-relationship progress and health using Smartsheets, enabling 3.6x net contract value increase and securing $7,200,000+ total contract value.• Segmented client-base of 800+ active accounts worth ~$73,000,000 into 2 separate verticals ( ~360 enterprise and ~440 mid-market) using Salesforce, kicking off Global Sales Team reorg impacting 200+ team members.

Danbury, Ct, Us

• Spearheaded marketing strategy, deliverables, and rollout for ~2737 units of video/image content ($20,000 budget), helping generate 1095+ rich–content posts and enabling Facebook growth to 1,700,000+ followers.• Built email marketing process to create-review-send ~24 rich-content newsletters per year to dynamic list of 18,000+ members, increasing monthly web visits to 652,000+ and reducing page bounce to 71.38%.• Defined mobile development project scope, sprint cycle, and meeting schedule with team of ~3 engineers using Trello, helping ship OurPrayer on Apple and Google Play Store within 1-quarter (33% ahead of schedule).• Deployed cross-channel, prayer-guide recruitment campaign for iOS and Android apps using Facebook, MailChimp, and Photoshop, helping recruit 10,000+ prayer guides and increasing sign-up rate by 60%.

• Established media strategy for ~5 organizations across 26+ social accounts including Instagram, Facebook, and Yelp, helping increase brand presence by 2584.38% within 12 months.• Designed review-response-escalation system for ~6 locations across Yelp, Trip Advisor, and Google Reviews, helping maintain 4.53-star average (88.49% positive) across 9099+ annual reviews.• Captured 1152+ units of video/image content (~58GB of media) helping create 312+ rich-content social media posts using Photoshop, enabling 33,590+ follower-growth across 11+ channels.

Danbury, Us

• Delivered marketing strategy with 24+ email newsletters and 120+ Facebook posts serving 50+ SMBs and 400+ tax-return clients, improving Google SEO from 3rd-page to 1st-page and achieving 36% email-open-rate.

Danbury, Ct, Us

• Organized department-wide meeting calendar, 18+ individual-clinician schedules, and 5+ new-hire orientations, helping coordinate an operation that served 255,360+ patients during 4-year period.

Great Neck, Ny, Us

• Supervised 118+ apartment units across ~2 multi-family housing developments, conducting 72+ building check-ins per month and helping generate $2,796,000+ over 4-year period (~$699,000 annually).