Samara H. Johansson, Mba Email & Phone Number

Stockholm, Se

Stockholm, Se

- Strategic marketing that elevates message + content to grow brand + demand.- Short + long-term projects from copywriting and integrated communications plans to sales enablement and lead generating campaigns.

-Built and manage the brand in order to position and promote our talent pool of foreign born academics to businesses and interest groups-Built and manage our social media platform: website, FaceBook page, LinkedIn community, Twitter account, Google+ and Blog.-Serve as Community Manager and handle membership and recruiting activities. Helped grow membership from 0 to 650 in 9 months since launching the LinkedIn group in April 2014. We have 2,000+ members as of May 2020. Handle strategic planning for continued growth.-Design, write, and execute our communication and outreach campaigns (collateral and advertising)-Plan and execute activities such as: 3 mentorship programs, classes, lectures, and networking events, including participation in Bazaren job fair run by the government of Stockholm.-Presented overview of SIT in Italy as part of Project Dialogue, funded by the European Commission (June 2015) and in Almedalen (July 2015) as part of a three hour event on diversity and inclusion, which included an exhibit of SITs story-telling campaign which I produced.

Ballerup, Capital Region, Dk

Fintech SaaS / Online Checkout / E-commerceIn charge of content, messaging, and thought leadership via 4 websites, 4 social media channels, multi-market ad campaigns + webinars, customer outreach, and prospect nurturing. -- as key way to differentiate challenger brand position in Nordics.ACHIEVEMENTS: - Managed website development with local agency to launch 4 websites, on 1.6M sek budget and on 8 month accelerated schedule.- Managed product communication and content development across the marketing funnel to generate awareness and leads: 18+ blogs, 12+ customer cases, consumer insight research analysis & trend review.- Created messaging framework to elevate Challenger Brand position and increase competitiveness.TOOLS: Wordpress, Hubspot, Trello, FIGMA, Google Console LANGUAGES: English, Swedish, Danish, and NorwegianAGENCY MANAGEMENT: Translation, Web Development / Design

Minneapolis, Mn, Us

Contact Center Workforce Analytics SaaS / Customer Experience (CX) In charge of market expansion in UK, EMEA (North), and Asia Pacific to generate demand and create Sales Enablement activities within integrated marketing plans and partner relationships. Working across time zones with central marketing team in USA. ACHIEVEMENTS:- Designed and optimized integrated marketing plans with $1M budget: included programmatic and paid ads, media partnerships, and ad placements to grow MQLs and sales. - Developed 2022 international event strategy and calendar (US, EMEA, APAC): included contract negotiation and management with $500,000 budget.TOOLS: Google Console, LinkedIn Ads, 6Sense and DemandBase ABM platforms, Salesforce, Salesforce Analytics, Trello SALES TEAMS: Monthly and Quarterly reporting- London, Singapore, SydneyHQ: Minneapolis, MN- USALANGUAGES: English, Swedish

Santa Clara, California, Us

Cybersecurity / Password Protection / HardwareIn charge of growing presence in EMEA with partners- and channel-first approach plus brand-building activities. Member of leadership team. ACHIEVEMENTS:-Established a comprehensive marketing strategy from scratch (new processes and solutions) highlighting sales enablement activities (company-wide use case review.) -Managed a budget of $1.5 million and activities ranging from repositioning, public relations, channel events, and digital lead generation to content management and localization.TOOLS: Wordpress, Hubspot, Trello, Salesforce SALES TEAMS: Stockholm, Paris, BerlinLANGUAGES: English, SwedishAGENCY MANAGEMENT: Public Relations (3: in Paris, London, Munich), Translation- German and French (2)HQ: Palo Alto, CA- USA

Stockholm, Se

Startup Ecosystem / Incubators + Accelerators / Membership, Research, Benchmarking / AppIn charge of rebranding the corporate identity, strengthening digital presence, expanding the marketing function, and growing membership and member engagement. ACHIEVEMENTS:- Developed marketing communications plans and frameworks that supported product launches, international events, original research, and membership growth.- Developed corporate identity, positioning, and tone of voice for global expansion and market entry (China.)-Managed website redesign and content development (blog / whitepaper / 3 membership magazines) plus social media. - Planning and execution of annual 3-day conference in Doha.TOOLS: Wordpress, Hubspot, Trello, Adobe Creative Console SALES TEAMS: StockholmLANGUAGES: English, SwedishAGENCY MANAGEMENT: Website Development (English and Chinese), Translation, Event PlanningHQ: Stockholm, Sweden

Stockholm, Stockholm County, Se

In charge of supporting international growth via channel + partnership sales and Partner Program and elevating the local product for global launch via integrated marketing plans and activities. ACHIEVEMENTS:-Developed communications platform (message and positioning) plus marketing and content strategy for global sales and marketing efforts, including global product launch. Trained salespeople and global teams.-Managed budget and timelines to successfully build brand awareness internationally: digital campaigns; search advertising; webinars; conferences; seminars; and thought leadership presentations. -Contracted and ran conferences / exhibits in: Paris, London, Amsterdam, Vienna, Las Vegas, Ft. Lauderdale, Singapore.-Managed content calendar with copywriting and direction for: e-books, whitepapers, brochures, case studies, sales presentations, product proposals, press releases, RFPs/tenders, and websites in English (and translating from Swedish to English as needed).-Served as the US market expert on compensation, benefits, insurances, and the HR tech landscape.TOOLS: Wordpress, Hubspot, MyNewsDesk, Notified, Trello, Adobe Creative Console SALES TEAMS: Stockholm, Global Task ForceLANGUAGES: English, SwedishHQ: Stockholm, Sweden

As part of my social media communications program I arranged for this work assignment. Through competitive social media analysis and recommendations, I contributed to the development of communications platforms. Clients have been in the airline, real estate, insurance, pharmaceutical, and renewable energy branches. I produced reports which identified activities and trends and then presented my findings and recommendations. All in Swedish.

Brand building, website design, integrated marketing, and events management for a variety of small businesses and community efforts while on parental leave. During this time I also managed all logistics to move our family to Sweden.

New York , Ny, Us

Developed and executed strategic marketing plans for group medical products in 21 U.S. states with a $500K annual budget, working closely with the Marketing Research and Public Relations departments, as well as outside vendors.

New York, Ny, Us

I transitioned from supporting my internal clients with marketing research to joining their team for communications:As Marketing Manager (8 months), I developed a suite of collateral material and managed vendor relationships while overseeing $1million budget. I also earned a certificate in Advertising Management from New York University during this time.As Research Manager (2 years), I designed research methodology, managed the project budgets and vendors, and provided strategic recommendations to internal clients based on findings.

Master Of Business Administration (Mba), Marketing

Diploma, Social Media Communications

Diploma, Advertising Management

Bachelor Of Arts (B.A.), Middle Eastern Studies