Samara Wilson Email & Phone Number

Henlow, GB

London Area, United Kingdom

London, England, United Kingdom

Australia

• Key Responsibilities
• Managed the full digital marketing strategy, annual marketing calendar, campaign execution and budget.
• Supported product launches by managing launch campaigns, PR send outs, media partnerships and sponsorships, launch events, direct customer communications and website updates.
• End-to-end management of marketing campaigns including agency briefing, concept reviews, Legal approvals, overseeing execution and reporting.
• Created, optimised, maintained and updated the instax website including improving customer information and user journey.
• Managed the social media strategy including overseeing the social media content calendar, sourcing & creating content and testing new channels such as TikTok.

Bedford

• Reporting into Marketing Manager with responsibility for UK (75%) and Europe (25%). Role includes;
• Developing the Digital Marketing strategy and managing budget including implementing integrated marketing campaigns, managing execution of email marketing communication plan, owning the customer post-purchase journey.
• Managing content and social media strategy, liaising with content collaborators and photographers on blog articles, writing social media communication copy, sourcing suitable content and working with Marketing.
• Responsible for creating, maintaining and updating local and European website content.
• Co-ordinating new product launches through digital channels, including communication to European markets, ensuring website material is translated and released on embargo, planning social media communication, press.

Luton, United Kingdom

• Reporting into National Aftersales Operations Manager, role included;
• Working with Aftersales Marketing to create and implement marketing strategies to increase customer leads, acquisition and retention. Writing briefs and liaising with agencies on campaign execution. Presenting findings.
• Managing Retailer incentive campaigns including briefing agency (BI Worldwide), approving programme structure and creative.
• Reporting on and improving Aftersales Scorecard key performance indicators (KPIs) including lead conversion and customer retention.
• Key achievements: Managed six lead generation pilots simultaneously from idea inception to launch, including project management, budget tracking, performance measurement and problem solving. Results of pilots included.

Luton, United Kingdom

• Reporting into National Sales Manager, role included;
• Setting targets and sales reporting, managing and coaching team of three direct reports, creating monthly KPI reporting, managing sales stock allocation, communicating updates and sales tactics to Retail Sales Field.
• Key achievements: Supported the leadership team in over-achieving Retail targeted market share in 2015.

Luton, United Kingdom

• Reporting into Head of Carline Brand, role included;
• Market research, competitor analysis on pricing and product offer and new model positioning for product launches.
• Product management of Vauxhall’s Zafira MPV carline; creating product offer, pricing strategies, briefing and approving all marketing material and managing product through life cycle.
• Supporting ADAM Brand Manager by creating ideas for ATL & BTL marketing and campaign management including managing content partnerships with Cosmopolitan Magazine and Buzzfeed, social media activation, shopping centre.
• Key achievements: launching BlueInjection/AdBlue technology with Zafira Tourer to Vauxhall Head Office and Dealer Network, including copy-writing customer facing user guide subsequently rolled across European markets..

Rotherham

• Part-time Role While Studying
• Reporting into Group Marketing Manager. Role included;
• Analysing customer feedback and presenting recommendations for improving customer satisfaction to Dealer Group Directors.
• Implementing marketing strategies to increase Aftersales retention through existing customer sign ups to Service Plan CRM programme.
• Key achievements: 10 additional sign ups to Service Plan within the used car customer base within the first two weeks of strategy implementation.

Luton, United Kingdom

Liaising with external agencies to help manage the Mystery Shop process and the Customer Satisfaction programme.Increasing customer experience through publishing the results of Mystery Shops and Satisfaction scores whilst providing support to the field team, tasked with increasing satisfaction in Retailers.Aided the development of a new Customer.

Ba Hons, Marketing, 2:1

Relevant Modules Studied: Strategic Relationship Management, Global Marketing, Marketing Communications, Product Innovation and.

Cam Digital Marketing Diploma, Digital Marketing

Education record

A Levels: Business Studies (A) French (B) Photography (A) AS Levels: Accounting (C) GSCEs: 7 x A Grades 3 x B Grades (Including German)