Samara Preston Email & Phone Number

New Zealand

Stratford, Taranaki, New Zealand

- Developed and executed comprehensive marketing strategies that significantly increased brand awareness and contributed to a 18.12% percentage increase in public transport usage across Taranaki. - Conduct regular assessments of marketing initiatives and advertising campaigns, to ensure schedules aligned with organisational objectives.- Provide specialist strategic advice on communications plans, marketing strategies and content plans for the Taranaki Regional Gardens, biodiversity and… Show more - Developed and executed comprehensive marketing strategies that significantly increased brand awareness and contributed to a 18.12% percentage increase in public transport usage across Taranaki. - Conduct regular assessments of marketing initiatives and advertising campaigns, to ensure schedules aligned with organisational objectives.- Provide specialist strategic advice on communications plans, marketing strategies and content plans for the Taranaki Regional Gardens, biodiversity and Taranaki Public Transport portfolios.- Collect campaign and marketing performance data and translate it into actionable reports and strategic plans.- Manage social media accounts and content streams for Taranaki Regional Gardens and Taranaki Public Transport. - Website and electronic messaging platform management. - Led and oversaw public consultation strategy, marketing plan and campaigns for the Road and Land Transport Plan and Taranaki Public Transport Plan, resulting in 410 submissions. A record for Taranaki Regional Council. - Led internal rebrand with a new visual identity and comprehensive communications plan.- Manage media queries, write press releases and provide staff with PR training. Show less

New Plymouth

- Assumed ownership of the external brand, ensuring consistent messaging and representation across all communication channels, reinforcing TSB’s market positioning.- Oversaw the end-to-end customer in-branch experience, identifying areas for improvement and creating an in-branch activation strategy. Coordinate and write all communications and supporting marketing collateral for the Broker network, Specialist Channels, including legal terms and conditions.- Managed the delivery of a… Show more - Assumed ownership of the external brand, ensuring consistent messaging and representation across all communication channels, reinforcing TSB’s market positioning.- Oversaw the end-to-end customer in-branch experience, identifying areas for improvement and creating an in-branch activation strategy. Coordinate and write all communications and supporting marketing collateral for the Broker network, Specialist Channels, including legal terms and conditions.- Managed the delivery of a new digital signage solution that enables TSB to effectively communicate to customers across the branch network, extending the bank’s digital capabilities. This included the development of a digital signage strategy, content guidelines, quarterly technical report and included training the team on the new processes and software.- Led in the completion of the new flagship TSB Christchurch branch, providing recommendations and delivering digital improvements that will be used as a blueprint for future TSB fitouts and new branch developments.- Drove innovation by spearheading cross-functional teams and key stakeholders in the digital content development and launch of the new flagship TSB Christchurch branch, resulting in a 203% increase in new customer growth within the first year.- Led the People of Canterbury campaign which saw over 700 entries and 9,000 people participating via a voting system. This included the copywriting and design of multiple print, OOH and radio adverts, direct mail pieces and microsite and EDM content. - Leverage campaign and sponsorship activity for TSB channels and provide recommendations for acquisition campaigns, Surf Life Saving 2020/2021, National Home Shows, The Block and Bay Patrol activations. - Creation of digital library catalogue for TSB marketing collateral in conjunction with TSB product and legal teams. Show less

New Plymouth, Taranaki, New Zealand

- Led a high-performing project team for the WOMAD 2020 sponsorship activation,, establishing and monitoring Key Performance Indicators (KPIs) to drive performance and achieve organisational goals.- Develop and implement campaigns such as Surf Life Saving 2019/2020 Summer campaign, Festival of the Lights 2019/2020 sponsorship activation, WOMAD 2020 sponsorship activation, Team Kit Out, Stratford Acquisition and Rate Match campaigns.- Copy-writing, design and production for customer… Show more - Led a high-performing project team for the WOMAD 2020 sponsorship activation,, establishing and monitoring Key Performance Indicators (KPIs) to drive performance and achieve organisational goals.- Develop and implement campaigns such as Surf Life Saving 2019/2020 Summer campaign, Festival of the Lights 2019/2020 sponsorship activation, WOMAD 2020 sponsorship activation, Team Kit Out, Stratford Acquisition and Rate Match campaigns.- Copy-writing, design and production for customer communications and marketing material for all activities as above.- Contribute to the overall marketing communications calendar, providing insights and recommendations for future unsecured lending activity.- Actioned all activities related to the purchase order process within the Bank to ensure compliance with purchasing rules, regulations and guidelines.- Provide feedback and recommendations on creative rounds and proposed media schedules. Show less

Stratford, New Zealand

- Secretary and treasurer for the Stratford Business Association including but not limited to;a. Social Media Marketing and digital campaign management for all events and programs.b. Internal and external communications, press releases and public relations.c. Develop the SBA 2019 – 2025 Strategic Plan and Marketing and Communications Plan.d. Act as primary contact for business and investor inquiries and act as liaison with key stakeholders within the local business community… Show more - Secretary and treasurer for the Stratford Business Association including but not limited to;a. Social Media Marketing and digital campaign management for all events and programs.b. Internal and external communications, press releases and public relations.c. Develop the SBA 2019 – 2025 Strategic Plan and Marketing and Communications Plan.d. Act as primary contact for business and investor inquiries and act as liaison with key stakeholders within the local business community, industry and government agencies. e. Organising and plan community events such as Melbourne Cup, the Stratford Christmas Parade, Christmas Carols in the Park, Santa’s Cave, Prospero Farmers Market and AmeriCARna.f. Develop and manage programs, services and events to improve the business environment in the community such as; monthly Business After Fives, Future Crunch, Boost your Town, the Romeo Awards, and various training and development courses, seminars and events.- Organising and planning community events such as the Stratford Scarecrow Trail, Summer Nights – Topp Twins Concert, and Summer Nights – Movies in the Park.- Facilitation of marketing, campaigns and communications for these events.- Identify, engage and write sponsorship agreements with key sponsors for the 2017, 2018 and 2019 Stratford Scarecrow Trail. - Project manage the Stratford Identity Project, including community consultation, engagement, communications and relations. This received New Zealand wide media coverage and has resulted in the Stratford Discovery Trail and new bike park.- On the Stratford 2035 Committee for upcoming projects and strategies. These include the updated Economic Development Strategy, Future of Broadway project and the District Plan Review. Show less

Taranaki, Wanganui & Manawatu, New Zealand

- Develop and execute a media and digital marketing strategy for Interdrill Ltd to promote its various services.- Collaborated closely with the sales team, fostering a synergistic relationship that maximised the impact of marketing efforts and contributed to overall business growth and new contracts signed.Develop, implement, monitor and regularly review a marketing and communications strategy to inform the clients and community interests about Interdrill Ltd and its activities.-… Show more - Develop and execute a media and digital marketing strategy for Interdrill Ltd to promote its various services.- Collaborated closely with the sales team, fostering a synergistic relationship that maximised the impact of marketing efforts and contributed to overall business growth and new contracts signed.Develop, implement, monitor and regularly review a marketing and communications strategy to inform the clients and community interests about Interdrill Ltd and its activities.- Identify, develop and maintain mutually beneficial relationships with clients, suppliers, sponsors, community leaders, and industry professionals.Develop business opportunities and maintain relevant communication, marketing and campaign mechanisms.- Coordinate and design the preparation and presentation of annual reports, quotations, and other important documents and presentations.- Procurement and tender document writing and preparation.- Coordination of staff training matrix and Health and Safety documentation, training, and continuous development.- Aided in the recruitment, hiring and performance management of employees. Show less

Melbourne, Australia

- Work with Account Directors to inspire clients and deliver appropriate and effective advertising solutions to their business issues through the creative process- Manage allocated marketing projects, acting as the main focal point for clients - Effectively manages the day-to-day running of projects, through the creative and artwork stages, harnessing the correct in-house/external resource, ensuring deliverables are on time and within budget- Takes client briefs, working with… Show more - Work with Account Directors to inspire clients and deliver appropriate and effective advertising solutions to their business issues through the creative process- Manage allocated marketing projects, acting as the main focal point for clients - Effectively manages the day-to-day running of projects, through the creative and artwork stages, harnessing the correct in-house/external resource, ensuring deliverables are on time and within budget- Takes client briefs, working with Account Director(s) to interrogate and produce into a clear and inspirational advertising brief for the design/ production team - Makes presentations of work where appropriate, ensuring all output is presented professionally and with conviction, supported by clear rationale and recommendation Show less

New Plymouth, New Zealand

- Maintain records of contacts, accounts and business needs- Explain products and services, pricing, and answer questions from customers- Customer Service- Contact businesses or private individuals by telephone in order to solicit sales for TenderLink productsAdjust written and oral comunication to better target the needs and interests of specific individuals- Use computers and computer systems (including hardware and software) to program, write software, set up functions… Show more - Maintain records of contacts, accounts and business needs- Explain products and services, pricing, and answer questions from customers- Customer Service- Contact businesses or private individuals by telephone in order to solicit sales for TenderLink productsAdjust written and oral comunication to better target the needs and interests of specific individuals- Use computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information. - Identify information by categorising, estimating, recognizing differences or similarities, and detecting changes in circumstances or events in regards to procurement.- Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others. - Analysing information and evaluating results to choose the best solution and solve problems. - Working to and meeting sales targets with proven track record Show less

New Plymouth, New Zealand

- Discussing clients' requirements, and plan and direct advertising and promotional marketing campaigns to sell products and services- Working to and meeting sales targets with proven track record- Control advertising campaign correspondence, deadlines, budgets, and timetables- Source new business within the New Plymouth CBD – retail sector- Analyse customer feedback and monitor customer satisfaction- Create briefs and liaise with the designers involved in the creation of… Show more - Discussing clients' requirements, and plan and direct advertising and promotional marketing campaigns to sell products and services- Working to and meeting sales targets with proven track record- Control advertising campaign correspondence, deadlines, budgets, and timetables- Source new business within the New Plymouth CBD – retail sector- Analyse customer feedback and monitor customer satisfaction- Create briefs and liaise with the designers involved in the creation of the client's advertising and campaigns- National Advertising contact for Advertising Agencies- Identify target markets for clients and work out how to deliver their marketing message to particular audiences Show less

New Plymouth, New Zealand

- Research into events, clients and prospects in order to pass on information to the sales team and increase revenue and improve each feature in order to make more profitable- New features ideas and revamping old features - these have been made more profitable with a fresh new look and approached with a different angle- Sales - cold calling prospects for Sales reps, and also for my own composite projects- Editorial - for both Features reps community composites and my own composite… Show more - Research into events, clients and prospects in order to pass on information to the sales team and increase revenue and improve each feature in order to make more profitable- New features ideas and revamping old features - these have been made more profitable with a fresh new look and approached with a different angle- Sales - cold calling prospects for Sales reps, and also for my own composite projects- Editorial - for both Features reps community composites and my own composite projects- Problem solving- Meetings with clients, those who advertise and also those who are the main client of a Feature- Coordination of existing features material- Database updates and office management Show less

Porirua, New Zealand

- Implementation of marketing strategy- Designing adverts and writing copy- Research into industry marketing strategies and communications- Monitoring effectiveness of advertising for clients- Re-issuing contracts each month to meet monthly sales targets

Master Of Management (Mmgt), Major In Marketing

Bachelor Of Design (Bdes), Major In Advertising, Honours