Decision Analytics Associate helping a US-based pharmaceutical client take business decisions through data driven insights.• Created various daily, weekly and monthly reports with multiple KPIs to track the salesperformance, call activity and patient activity for a portfolio of products worth $1B+ and automatedthem using VBAs and reduced the working time by 70%.• Designed multiple dashboards in Power BI to drive self serve analytics for the client by integratingmultiple datasets to create a master database having information about sales, calls, alerts,competitor sales and patents etc.• Identified and segmented the key accounts for the client to target when its competitor drugunderwent a trail showing better results than their drug. Prioritized field force call planning andprovided strategies for each of the account segment.• Conducted workshops and surveys with clients and their field force to identify opportunities ofenhancements across existing reports and dashboards and created a roadmap for the identifiedopportunities implementation.• Performed multiple analyses to drive strategic decision making for the client in areas such as Salesanalytics, Launch analytics, Incentive Compensation, Goal Setting, Health checks, IC Advisory andLookback analysis, Impact of sales rep vacancy on the geography etc.