Samara Valera Email & Phone Number

Madrid, Es

Comunidad De Madrid, España

- Training design: development and adaptation of content for digital, blended, and classroom programs aligned to the local retail training strategy on brand knowledge (Sephora Collection & selective partner brands) and category expertise (skincare, fragrance and makeup).- Training communication: design and implementation of internal communication plans on digital platforms and social media, including digital content creation.- Training implementation and delivery, including large virtual and presential events (>350 attendees).- Ongoing tracking of actions and analysis of training KPIs.- Collaboration with the local and EMEA training teams of Sephora and key partner brands for developing, implementing,and assessing global training plans.

Madrid

- Management of Fragrances and Selective brands marketing plans and strategic activations.- Design of 360° animations and strategic plans: collaboration with Retail, Supply, Financial, CRM, PR & Communication.- Digital, Visual Merchandising and Training departments.- Sales and animations analysis: Sell in/sell out analysis, marketing plans follow-up.- Catalog management: Analysis and monitoring brands assortment.- Sales forecasting, stock control, and performance analysis of launches and brands.- POS animation: coordination of the visibility in-store.- Creation of pricing strategy plans and sales reports.- Benchmarking and competitor tracking.

Madrid

Brands managed: Giorgio Armani Beauty, Diesel, Cacharel, Ralph Lauren, Viktor&Rolf. - Animations design: briefing of the animation, POS visibility assets, PLV creation and construction of customer experience plans for El Corte Inglés.- PLV design: creation of PLV creativities for campaigns as well as production and delivery of materials to the POS.- Project leading: creation, implementation of campaigns with a complete follow-up from the production and development, to the implementation in-store and analysis of the results.- E-Retail collaboration: Content creation and web visibility for El Corte Inglés.