Samar Fathy Email & Phone Number

Cairo, Cairo Governorate, Eg

Cairo, Cairo Governorate, Eg

Successfully planned and executed digital media strategies across multiple platforms, including Facebook, Instagram, Twitter, Snapchat, LinkedIn, and Google Ads (Display, Search, and YouTube) for the MENA region.Collaborated closely with clients to address special requests, crises, and ensure seamless campaign delivery.Developed data-driven strategies and hypotheses to optimize media plans and improve ROI.Monitored campaign performance and delivery, consistently optimizing effectiveness through CTR, conversion rate analysis, and bid management.Identified and implemented the best mix of media channels to reach targeted audiences efficiently.Created compelling presentations to showcase media strategies, campaign results, and ROI improvements to stakeholders.Managed advertising budgets while ensuring measurable performance outcomes and achieving KPIs.Leveraged data analysis and research to identify opportunities for media optimization within allocated budgets.

- Responsible for Ad inventory creation and monitoring across all Dar Al-Sharq websites network (al-sharq.com, thepeninsulaqatar.com, lusailnews.net and alarab.qa). In addition, will monitor all campaigns ensuring full delivery.- Generate ad codes and work with the developers and IT team to manage, assign, and test the ad Codes/Tags for our websites, including (Google Ad Manager, Google AdSense and Google Ad Mob). - Manage Google Ad Manager (DFP) orders/line items for all campaigns.-Manage display and mobile ad campaigns from pre-launch to completion.-Monitor and optimize campaigns to maximize performance and ad revenue.-Monitor and analyze all campaigns to insure campaign goals are met including start and end dates, impression delivery, and any associated actions.-Provide advertiser clients/sales/publishers screenshots of campaigns and send Weekly/Final reports to the clients. -Monitoring of available inventory levels and providing availability forecasting.-Assist with monthly reconciliation and invoicing for all campaigns.-Trouble-shoot ad serving errors, report discrepancies, creative and actively implement solutions in the ad server.

• Developing effective media buying strategies, using different sequences and measure A/B Tests• Launch and optimize various PPC campaigns on Google AdWords in all different stages forecasting to executing (Analyze Campaign Requirements, Identify the Right Targeting Methods, Prepare Ad Content and Creatives, creating keyword lists and maintain updates, Setup Landing Pages, Setup Campaign, Generate and Share Reports• End to end campaign management (From forecasting to executing, monitoring, evaluating and optimizing campaign performance to generate maximum leads)• Identify the target audience for a particular media campaign and decide how best to communicate to that audience across different channels (Facebook, Instagram, Twitter, LinkedIn, YouTube, GSN, GDN) • Collaborate with internal teams to create landing pages and optimize the user experience• Plan digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.• generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives• maintenance and monitoring of keyword bids, budget caps, and other important account metrics, • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.• Review site design and come up with a plan for the ad units and sizes that would work best with the site.• Optimize spends and performance based on the data insights in Web Analytics reports.• Evaluate marketing campaigns by measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).• Contribute to and develops long-term marketing plans • Design and implement a social media strategy to align with business goals• Evaluates marketing campaigns and ROI.

• Plans for Product Connect activities. sets annual plans and budget.• Sets the plans for the showcase Project.• Meets the client to receive the requirements needed regards the photo session.• Manages the showcase process: what are the products should be photographed, buy the products, number of products, quality of photos, progress of the process.• Helps in importing data to the Showcase.• Receives the samples (product) from the client.• Contacts the photographers (freelancers) to manage the photography process.• Contacts the editors (freelancers) to manage the editing process.• Follows up the digital marketing process.• Follows up the data entry process with the team.• Helps the team in the editing process.• Follows up with the client to ensure receiving his products.• Receives phone calls regards clients’ questions and replies on timely manners regarding the photography process and the product connect.• Delivers photos to the client on timely manners (as mentioned in the contract with the client).• Delivers samples (products) to the clients after finalizing the photography process.• Reports the technical problems to the developer.

Cairo

o Prepare source data for computer entry by compiling and sorting information; establishing entry priorities.o Secure information by completing data base backups.o Review client data for deficiencies; resolving discrepancies by using client profile or returning incomplete documents to the client.o Involved in website content team to create categories and subcategories and how to manage database with comfortable UX.o Alien with technical team to maintain errors and problems.o Maintain operations by following policies and procedures.o Maintain data entry requirements by following data program techniques and procedures.

Cairo

Preparing the daily activities for kids Preparing the lessons and how to teach it Arts & Craft