Samar Hatem

Samar Hatem Email and Phone Number

VP of Products @ Coast Technology LLC
Martinsburg, WV, US
Samar Hatem's Location
Martinsburg, West Virginia, United States, United States
Samar Hatem's Contact Details
About Samar Hatem

I am a senior-level business, technology, and creative leader with over a decade of experience in web, marketing, design, and technology. My unique ability to integrate business acumen, technological expertise, and creative vision enables me to craft and execute scalable, innovative strategies that consistently exceed client and organizational goals. Passionate about building beautiful, successful products, I drive growth and foster strong client relationships.Key Skills and Expertise:-Strategic Leadership: Leading cross-functional teams, fostering innovation, defining vision and strategy, decision-making, problem-solving.-Product Management & Marketing: Market research and analysis, lifecycle management, customer insight and engagement, cross-functional collaboration, user-centric design, and go-to-market (GTM) strategies.-Digital Marketing: SEO, SEM/PPC, email marketing and automation, social media, content strategy, analytics, and performance measurement.-Creative Direction & Design: UX/UI design, web design and development, brand development, and creative campaigns-Analytics & Data Strategy: Web tracking, A/B testing, reporting, data analysis, and market analysis.-Technical Proficiency: Adobe Creative Suite, JIRA, Figma, WordPress, HTML, CSS, SEO, Agile, Scrum.Alongside my teams, I've created and pivoted business models, secured prestigious clients, and developed industry-leading technology, showcasing a track record of elevating organizational value and pioneering change. With my passion for innovation and hard work, coupled with my background in design, technology, product development, user experience, marketing, and analytics, I bring a diverse skill set to every project. My proven leadership abilities and client-driven collaboration ensure I deliver high-quality, impactful solutions. Let's connect to discuss potential opportunities or collaborations.

Samar Hatem's Current Company Details
Coast Technology LLC

Coast Technology Llc

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VP of Products
Martinsburg, WV, US
Samar Hatem Work Experience Details
  • Coast Technology Llc
    Vp Of Products
    Coast Technology Llc
    Martinsburg, Wv, Us
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  • Pop Yachts
    Chief Of Staff
    Pop Yachts Aug 2023 - May 2024
    United States
    In my role as Chief of Staff at Pop Sells, I led strategic initiatives and facilitated cross-functional collaboration, providing guidance to leadership to ensure smooth operations, effective teamwork, and goal alignment. I designed and executed growth-oriented strategies, including developing business cases, conducting market research, creating proformas, and piloting innovative programs. My creative design and direction ensured brand consistency and visual appeal across all communications.I also implemented a structured A/B testing process in collaboration with a vendor using Optimizely. We built a backlog of testing hypotheses and created a comprehensive plan to test and deploy changes based on the results. Successful tests were prioritized for full roll-out and integration on the site, leading to measurable improvements in web leads and sales throughout the funnel. By tracking both top-of-funnel metrics, such as lead increases, and down-funnel metrics, like conversion rates, I ensured the generation of high-quality leads.Additionally, I tackled challenges by mapping and analyzing customer journeys across multiple touchpoints, identifying pain points and opportunities for improvement. My efforts in orchestrating cross-departmental collaboration helped unify teams around a shared vision and enhanced operational efficiency.
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  • Leadventure™
    Product Manager
    Leadventure™ Jan 2022 - May 2023
    Oregon, United States
    I acted as the guiding force behind product strategy, fostering a culture of innovation to deliver high-performance digital marketing products and ongoing new product features across 10 industry verticals for the market-leading SaaS provider of dealership solutions. Among my key contributions and achievements, I…- Completely revamped, rebranded, and reignited the Automated Email Marketing solution, creating unparalleled capabilities and catalyzing 4X growth in monthly sales.- Rolled out integrated dynamic video advertising to further expand the company's suite of best-in-class digital advertising solutions.- Spearheaded the development and launch of an innovative new product packaging concept, resulting in sales more than doubling across the entire portfolio.- Partnered with a new vendor to further enhance a key product's capabilities, optimizing the product's efficiency ahead of a major client migration.- Successfully migrated select clients to a new and enhanced business listing directory, saving $240K annually for the company to significantly increase bottom-line results.- Introduced the company's first opt-in Free Trial program, which was a tremendous hit, dramatically increasing sales funnel activity within just days of launching.
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  • Level 5
    Vice President, Technology & Design
    Level 5 2020 - 2023
    Herndon, Virginia, United States
    I was promoted to assume full ownership of cross-functional teams (Web & Product Development, Marketing, Creative Design, UX/UI Design, and Customer Support) orchestrating all creative, website, and client technology initiatives. In my new leadership capacity, I…- Showcased my thought leadership by moving the company from an RV-focused business model to a vertical agnostic industry, dramatically increasing business opportunities with Marine and Powersports Dealers. - Developed tiered systems that enabled Level 5 to move from dealer-only contracts to additionally win lucrative OEM contracts, becoming the official digital and web provider of OEMs such as BMW Motorrad and Harley-Davidson, among others. - This resulted in Level 5’s value growing tremendously, attracting the attention of LeadVenture and resulting in LeadVenture acquiring the business.- Instilled an Agile development framework to drive the delivery of new products and features, positioning Level 5 as an industry leader in consumer technology and product offerings. I led the design and build of proprietary, in-house Inventory, CRM & Website Management Solutions- Drove continuous improvement across all areas, maximizing the efficiency and performance of teams involved in all phases of product development.- Made major contributions to business development and client presentations/meetings to drive sales and maximize client satisfaction & retention- Led RFP responses, proposal development, and program management initiatives, resulting in certified vendor status and successful client partnerships.
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  • Level 5
    Creative & Web Director
    Level 5 2017 - 2020
    Herndon, Va
    I was recruited by the company initially in a senior leadership role focused on managing all creative and web-related efforts, developing and designing websites, and creating dynamic, 360 marketing solutions. As such, I…- Pitched and won a high volume of new clients while expanding into new vertical streams, leading to the company achieving 2X YoY growth.- Created multiple products, including a 360 Event Marketing product, that generated $50-100K monthly in incremental revenue.- Carefully prioritized departmental projects/workflow, balancing workloads to optimize execution and delivery, while controlling costs to stay within budget parameters.- Devised marketing plans tailored to meet the unique requirements of each client and guided a team of graphic and web designers in creating innovative creative assets for client promotional campaigns.- Raised the bar for performance to deliver the highest quality creative and web designs, all while delivering websites and marketing campaigns in record times, that far surpassed clients’ expectations.
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  • Team Velocity
    Marketing Director, Enterprise Oem
    Team Velocity 2013 - 2017
    Herndon, Va
    With Team Velocity, I directed the design/execution of targeted direct marketing strategies, content, and creative initiatives yielding to large numbers of high-value leads for top national automotive clients.A major part of my role was overseeing all facets of client programs, continually evaluating each program's results, and leveraging lessons learned to make changes and maximize each client's return on investment (ROI).I was also integrally involved in securing key wins with renowned clients such as Audi of America, Volkswagen, and Bentley,among others.
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  • Audi Of America
    Digital & Data Integration Marketing Specialist
    Audi Of America 2011 - 2013
    Herndon, Va
    I contracted with Audi of America to lead the development of digital assets to enhance customer conquest and loyalty program, boosting customer engagement and retention. During my time with the company, I…- Initiated the Customer Lifetime Value project, resulting in increased loyalty and improvements in marketing.- Leveraged customer analytics and segmentation to design targeted marketing campaigns.- Designed, developed, and executed strategic email and loyalty marketing programs.- Championed a series of data and process improvements and opportunities to increase integration between internal teams and agency partners, enhancing collaboration and operational effectiveness/efficiency.CRM, email marketing, direct mail marketing, digital marketing, analytics, CRM Systems, Data Integrations, Customer Lifetime Value, customer segmentations, creative design & direction, email management, strategy, project management
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  • Station Casinos
    Corporate Interactive Marketing Manager
    Station Casinos 2006 - 2011
    Las Vegas, Nevada
    I was placed in charge of continuing to evolve and expand the company's interactive media marketing capabilities in the areas of Web Marketing, Online Advertising, Email Marketing, and Social Media Marketing. For key contributions and achievements, I…- Led a 7 member Creative & Technical team, as well as multiple agency partners and vendors.- Delivered innovative digital marketing solutions for the company and portfolio of 18 hotels and casinos, including launching an online Customer Rewards portal, that created a 100K+ subscriber base.- Produced winning online search and display campaigns that netted 11X ROI on a $2MM budget.- Succeeded in generating 30MM annual emails with exceptionally high open and click-thru rates to generate a strong online revenue funnel.
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  • Lazerpro Digital Media Group
    Web/Graphic Designer
    Lazerpro Digital Media Group 2003 - 2006
    Designed and built over 200 websites with a strong emphasis on user experience (UX) and user interface (UI) design principles, ensuring intuitive navigation, seamless interaction, and visually appealing interfaces. Leveraged graphic design experience, HTML, CSS, and some PHP development work to create dynamic and engaging web experiences. Implemented UX/UI best practices to optimize website usability, accessibility, and overall user satisfaction. Collaborated closely with clients and stakeholders to understand their needs and preferences, translating them into functional and aesthetically pleasing designs. Continuously updated skills and knowledge in UX/UI design and coding trends and technologies to deliver cutting-edge solutions that meet or exceed client expectations.

Samar Hatem Skills

Email Marketing Digital Marketing Online Advertising Online Marketing Direct Marketing Social Media Marketing Seo Sem Strategy Web Design Marketing Management Web Analytics Digital Strategy Marketing Strategy Campaign Management Mobile Marketing Advertising Web Development Interactive Marketing Interactive Creative Direction Graphic Design Copywriting Strategy Creation Vendor Relationships Email Systems Crm Integration Digital Media Crm Social Media Analytics Integrated Marketing User Experience Search Engine Marketing Web Content Creation Web Content Management Web Content Optimization Banner Ads Banner Designing Internet Media Online Media Buys Customer Experience Design Lead Generation Account Management Content Marketing Business Development E Commerce Display Advertising Interactive Advertising Business To Business

Samar Hatem Education Details

Frequently Asked Questions about Samar Hatem

What company does Samar Hatem work for?

Samar Hatem works for Coast Technology Llc

What is Samar Hatem's role at the current company?

Samar Hatem's current role is VP of Products.

What is Samar Hatem's email address?

Samar Hatem's email address is sh****@****ing.com

What is Samar Hatem's direct phone number?

Samar Hatem's direct phone number is +170366*****

What schools did Samar Hatem attend?

Samar Hatem attended Virginia Polytechnic Institute And State University.

What skills is Samar Hatem known for?

Samar Hatem has skills like Email Marketing, Digital Marketing, Online Advertising, Online Marketing, Direct Marketing, Social Media Marketing, Seo, Sem, Strategy, Web Design, Marketing, Management.

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