• Managed GMEI (Gulf, Middle East & Iran) region which consists of 7 markets; KSA, Kuwait, Bahrain, Lebanon, Jordan, Iraq & Iran• Ran an average of 65 tactical and brand campaigns annually across the GMEI campaign calendar• Ensured compliance with international regulations, fostered efficient communication and maintained consistent standards in line with brand guidelines• Orchestrated the annual brand plan across markets along with key stakeholders, whilst ensuring all planning is in alignment with commercial objectives• Established operational synergy between cross-functional teams (PR, Digital, Social Media etc) to optimise delivery of all campaigns

• Creative conceptualisation, innovative idea generation, digital and social integration across all media channels• Responded promptly to changes in market dynamics and addressed needs through creating bespoke marketing content• Went the extra mile by providing constant creative direction to all external stakeholders to ensure that the desired outcome is achieved• Planned and optimised media at a micro-level to ensure optimal campaign delivery in terms of cost and reach• Created content, copy-writing, directing graphic layouts for print, radio, social and digital

• Supported in the major carve-out of Mercator from the Emirates Group in many aspects as it impacted a significant number of Finance staff• Acted as an advisory body to guide senior management and employees on company policies, procedures & best practice• Planned departmental restructures & supported through the creation/evaluation of roles & job descriptions• Managed employee performance & ran quality checks to ensure that the interest of the business & employee are looked after• Recruited talent overseas for operational roles