Digital Marketing Lead
CurrentA group of international schools in Egypt. Working in the Cairo branch offers students an American curriculum, IB diploma and Montessori education. Leading the digital marketing department. Responsible for:• Creating and executing digital marketing campaigns for the school, such as running paid Ads on Google Ads, Facebook, and Instagram to target new parents to enroll their children in the school through attending open day events and camps to see the facilities and learn more about the school’s curriculum to trigger them to apply when admission is open. • Using WhatsApp and email marketing to follow up with the new parents and send them updates when the school has an open day or a camp to register for it and attend.• Managing all social media platforms (FB, IG, Twitter, and YouTube) and publishing daily posts about the school's announcements, events, and activities.• Managing the website and publishing the events on it. • Creating new ideas for the content on social media to make the audience more engaged.• Monitoring and analyzing the insights • Finding new ways to increase traffic and engagement.• Making weekly, monthly, and annual reports for the digital marketing department in the school.