Part of the Financial Crimes and Risk Mitigation team at HSBC’s Global Analytics Centre in Bengaluru, looking into global cross-border transactions, leveraging data science to detect and mitigate potential money laundering, terror financing, fraud and other financial crimes globally. - Developed a decision system to scrutinise the crypto assets related tractions and alert in case of irregularities - Worked with investigative agencies and helped them in cases involving international financial crimes. - Led the development and implementation of an Election Risk Management solution for the identification of electoral corruption and money laundering using transactional trends, scenario development & optimization for various risk typologies. Successfully PoCed during the Mexican Legislative Elections, June’21

Used cutting-edge data science and analytics to help progressive political parties design citizen-centric agendas and constructively engage with the public they’re accountable to. Played key roles in the successful Chief-Ministerial campaign of YS Jagan Mohan Reddy (Andhra Pradesh) and the re-election campaign of Mamata Banerjee (West Bengal). - Developed a telephonic survey protocol and a statistical model for large-scale election surveys and campaign feedback. Used these insights to help the party/leader effectively steer strategy in the right direction. - Predicted the results of the 2019 Andhra Pradesh Assembly and General Election with 96% accuracy (which was the highest in the country). Successfully applied the same system in Maharashtra, Delhi and West Bengal elections. - Used publicly available voter information to design a geo-clustering algorithm to map people to the right messaging - Designed a system to identify fake voters in the voter list of any constituency of a state. Identified 20 lakh fake voters in Andhra Pradesh, which was accepted by the election commission (https://www.thequint.com/news/hot-news/59-lakh-fake-voters-in-andhra-ysr-congress) - Identified critical shifts in voting patterns in the National and State elections using descriptive data analytics.

1. Consulted various multinational corporations, primarily to Fortune 500 clients in the US and Canada to formulate digital marketing strategy (mostly in the finance industry).2. Defined and executed online marketing campaigns across multiple channels such as Search, Display, Social, Remarketing.3. Planned and implemented an SEO strategy for the site migration of two large business units of a Fortune 500 company with no loss in Organic Search traffic.4. Prepared KPI reports and dashboards and communicated them over weekly client calls/discussions.5. Developed an understanding of various 3rd party data providers and tools – Google Adwords, Google Search Console, Google Analytics, Omniture, Moz, Semrush, AHREFs.