Did I want a career in business when growing up? No. I wanted to become a dancer or a detective or both (because that was a reasonable possibility when I was younger). But the signs were there, and my mom was the first to notice. After overhearing a successful “business” deal where I had to use strong sales arguments when trading Pokémon stickers with another kid, she told me that I was a “strong business woman”. I was 12 years old and my mom always exaggerates her compliments towards my accomplishments…you know, like mothers do. I didn’t make a big case out of it, but my mom’s words somehow got stuck with me somewhere in the back of my mind. So much so that now I make a living out of persuading others to invest in something that I believe will make their lives better. And this is the part where I tell you about my accomplishments. But no. We all have so many of them and we can all dig up numbers of KPIs we reached or surpassed. After all, we are all great "accomplishers" in the eyes of our mothers. I prefer to talk about what marketing means to me and what guides me in what I do;• From concept to action – Starting with the understanding of what’s our purpose and message we want to convey. Transforming this into measurable actions is the “easy” (yet arduous) part.• 360-Degree view – Live and breathe a customer’s journey from end-to-end.• The end-game – It’s not about the mattress, it’s about the good night sleep we can provide.• Storytelling – We all like to hear a good story, and this drives whatever marketing I do.• Empathy – B2B vs B2C…we are all humans in the end. Logic is a good dish, but it always needs to be spiced up with a little bit of humor, entertainment, or with some emotion.
Listed skills include Marketing Strategy, Brand Development, Digital Photography, Product Marketing, and 21 others.
