• Promote and drive high ROI campaigns form pre-lunch to completion which includes asset collection, trafficking, QA, pacing, optimization, and troubleshooting.• Facilitate and ensure real-time billing operations through effective reporting and reconciliation with the account payable team.• Coordinate daily communication and provide point of contact for media vendors with regard to ad ops, quality assurance, and campaign management.• Facilitate the management and execution of $30million worth of media campaigns for various top destinations in the United States.

• Assisted the senior vice president of sales in coordinating sales division roles and processes including product development and launch, marketing, hiring, training and industry education.• Supervised several sales processes including coordinating Salesforce build-out and launch, creating forecast and sales analytics while interfacing with finance, development and sales leadership.• Facilitated daily management and support of the sales team, ensuring seamless on-boarding experience by training new sales reps on operation, digital media attribution, services, and Salesforce.• Collaborated efficiently with Salesforce Admin to ensure proper management of pipeline and sales team performance using a data-drive approach.

• Promoted digital monetization across city and state tourism sites including ad channel development, site tagging, pricing, and developing effective strategies to ensure high ROI for advertisers.• Developed and implemented innovative initiatives to improve advertiser ROI by training all Ad/Data managers on best practices, campaign optimization and effective ROI metrics.• Coordinated all advertising operations for over 50+ websites and thousands of advertisers across the DMO division.• Spearheaded company-wide migration to new ad servers and facilitated the training of sales staff on the ad server and ROI metrics.

• Provided technical support to a field of over 150+ local newspapers and digital properties in regard to online issues and ad tag problems.• Coordinated the development and testing of ad tags in order to troubleshoot and facilitate the resolution of campaign issues.• Conducted research analysis to identify digital commerce trends, opportunities, and monitor competitor performance using several tools.• Developed and executed digital strategy to increase audience, drive revenue, increase brand recognition, and improve retention rates.

• Spearheaded the development and implementation of strategic multi-media marketing plans• Coordinated several day-to-day operations which included facilitating client contact, managing budget and oversight of campaign executions.• Created innovative media proposals and marketing strategies to enhance current national and online media campaigns.• Served as primary contact for clients maintaining positive rapport, evaluating monthly budget and media planning, and receiving creative feedback.

• Facilitated the development of new business partnerships, selling promotions, sponsorships and local marketing initiatives on multiple media platforms.• Developed and implemented new media marketing strategies and campaigns which led to improvement in business growth.• Developed and managed day-to-day media support operations including performance analysis, growth and engagement management, marketing, partnership development.• Collaborated extensively with online content management team leading to the development of engaging web content and improved online engagement.