Sam Austin-Smith is a Managing Director of The Fantastic Hairdresser and Founder of Floomly - Salon Software at The Fantastic Hairdresser. Colleagues describe them as "I worked for Sam on a freelance basis for almost 5 years, cutting my teeth in the world of online marketing under the umbrella of her aptly named business, The Fantastic Hairdresser. It couldn't have been a better place for me to kick off my marketing career, after a long career break as a stay-at-home Mum. Very soon after beginning work with The Fantastic Hairdresser, I attended a 3-day seminar- MINDFLIP, with Sam's father and co-director of the company, Alan Austin-Smith. It was a brilliant event, and the learnings I took from it have stayed firmly with me and served me incredibly well over the years. (I highly recommend attending if they ever hold a similar event in the future!) As anyone will tell you after a long stint of stay-at-home parenting, the road back into work can be a bit of a daunting one, but with Sam's encouragement and guidance, I flourished and thrived. Working within the team and with Sam as my direct manager, I was always encouraged and supported to bring forward any new ideas and strategies, always feeling fully supported to do so. Respectfully constructed feedback and much gratitude and appreciation for my successes soon gave me the confidence to fully own my abilities in the marketing industry. From telesales to event planning and management, PR and blog/ article writing, email campaigns, social media marketing and organic client attraction, research & media list building, I experienced the whole gambit of marketing skills development during my time working with Sam, and I couldn't have wished for a better mentor. Sam is a consummate professional who has a genuine love for her industry and her clients. An innovative disruptor, the groundbreaking and literally life-changing successes she helps her clients achieve are a testament to her unfailing dedication and drive. She is also a kind, fun and lovely person to work with. For anyone in the salon industry who is looking to build and maintain a truly FANTASTIC team and an army of RAVING FANS as clients, Sam Austin-Smith and The Fantastic Hairdresser, are 100% the way forward. Thank you, Sam, for your friendship and guidance, and wishing you continued success with your absolutely brilliant salon software, Floomly. I know you will make a massive success of it, as you do with everything!"