Samantha Avivi Email & Phone Number

Hanover, Nj, Us

Leverkusen, North Rhine-Westphalia, De

Raleigh, Nc, Us

Northville, Michigan, Us

Led global brand strategy and creative development of 31 aftermarket auto part brands including Monroe, Moog, Champion, Walker, Fel Pro and Ferodo.

Cincinnati, Ohio, Us

Along with a small team of Brand Building catalysts, we work to change the narrative and behaviors of businesses through a focus on higher ideas that dramatically change results. Our consultancy and facilitation work focus in the areas of: • Purpose Inspiration and Thought Leadership • Purpose Discovery Process • Purpose-Driven Leadership and Behaviors • The Purpose-Driven Organization• Brand Building Capability • Leadership Programs

I provide strategic thought leadership to clients by leveraging my extensive experience at top companies and agencies to transform industry leading theory into breakthrough building reality.

Boca Raton, Florida, Us

During my time at ADT, I applied a proven strategic marketing approach into the Direct Response model to grow the $2.8B business across all aspects of the marketing funnel. I transformed the company’s approach to marketing communication and applied my passion for developing the marketing team.

Irving, Tx, Us

While at Kimberly Clark I set and lead delivery of the first ever strategic direction for their largest business, global bath tissue, and spearheaded the global expansion of the company’s top growth initiative, Adult Care. Efforts revolutionized communications and innovation around the world. To help deliver the business, I set company “next-practices” and trained marketing organizations around the world.

Cincinnati, Ohio, Us

Over my years at P&G, I lead P&L, strategy, communications and innovation plans across multiple iconic brands including Pampers, Head & Shoulders, Herbal Essences, Tampax and Luvs. I was chosen and joined the exclusive Brand Building Integrated Communications Department with the best expertise across the company in Brand positioning, communications strategy, holistic communications evaluation and marketing training. During my retail assignment, I partnered with Wal-Mart to set department and communications strategy and held a front-line sales role. I created P&G’s first “Connect and Develop” model via a brand integrated, weekly North America 30-minute TV show and efforts were identified as the “hot house” for breakthrough marketing ideas.

New York, Ny, Us

Turned a passively admired brand into an actively desired brand by reinventing the brand strategic foundation, innovation plans and holistic communication. Led breakthrough efforts such as the character reinvention, global color vote, chocolate is better in color and black and white M&M’s.

Responsible for the holistic communication on multiple P&G brands. As part of the effort, I lead the strategic foundation for Pampers introduction of their Baby Stages of Development line.

New York, Ny, Us

Lead advertising for Whitehall-Robins’s Advil brand & Fisher Price’s Preschool line.

Led advertising implementation for Atlantis Resort, Canfields and Grafs Soda, the Florida Panthers Hockey Team, Fruit of the Loom Pro Player Sports Apparel, Miller Brewing Pale Rider Ale, and Lever.