Samantha Avivi Email and Phone Number
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I have a passion for building consumer-led, purpose-driven brands. My passion was fueled by Client, Agency and Retail experience with some of the world's largest companies including Procter and Gamble, Kimberly Clark, Wal-Mart, BBDO and Y&R. I led iconic brands such as M&M’s, Pampers, Head and Shoulders, Fisher Price and ADT. While consulting, I have worked in multiple categories including Automotive, Business & Professional Services, Consumer Packaged Goods, Energy & Utilities, Entertainment & Sports, Financial Services, Food & Beverage, Heath Care, Media, Nonprofits and Pharmaceuticals. I love developing talent and inspiring others to the possibility of revolutionary brand building. I have deep experience in vision setting, inspirational leadership, business analysis, insight identification, marketing analytics, brand strategy and integrated campaigns (including social, digital and SEO).
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Chief Marketing OfficerBayer Apr 2024 - PresentLeverkusen, North Rhine-Westphalia, De
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Chief Marketing OfficerAdvance Auto Parts May 2023 - Apr 2024Raleigh, Nc, Us -
Chief Marketing OfficerTenneco Apr 2021 - May 2023Northville, Michigan, UsLed global brand strategy and creative development of 31 aftermarket auto part brands including Monroe, Moog, Champion, Walker, Fel Pro and Ferodo. -
Growth ConsultantThe Jim Stengel Company May 2017 - Apr 2021Cincinnati, Ohio, UsAlong with a small team of Brand Building catalysts, we work to change the narrative and behaviors of businesses through a focus on higher ideas that dramatically change results. Our consultancy and facilitation work focus in the areas of: • Purpose Inspiration and Thought Leadership • Purpose Discovery Process • Purpose-Driven Leadership and Behaviors • The Purpose-Driven Organization• Brand Building Capability • Leadership Programs -
Founder And PresidentAvivi Marketing Sep 2016 - Apr 2021I provide strategic thought leadership to clients by leveraging my extensive experience at top companies and agencies to transform industry leading theory into breakthrough building reality. -
Senior Director MarketingAdt Sep 2015 - Sep 2016Boca Raton, Florida, UsDuring my time at ADT, I applied a proven strategic marketing approach into the Direct Response model to grow the $2.8B business across all aspects of the marketing funnel. I transformed the company’s approach to marketing communication and applied my passion for developing the marketing team. -
Global Marketing DirectorKimberly-Clark Sep 2010 - Sep 2015Irving, Tx, UsWhile at Kimberly Clark I set and lead delivery of the first ever strategic direction for their largest business, global bath tissue, and spearheaded the global expansion of the company’s top growth initiative, Adult Care. Efforts revolutionized communications and innovation around the world. To help deliver the business, I set company “next-practices” and trained marketing organizations around the world. -
Senior Brand ManagerProcter & Gamble Sep 2003 - Sep 2010Cincinnati, Ohio, UsOver my years at P&G, I lead P&L, strategy, communications and innovation plans across multiple iconic brands including Pampers, Head & Shoulders, Herbal Essences, Tampax and Luvs. I was chosen and joined the exclusive Brand Building Integrated Communications Department with the best expertise across the company in Brand positioning, communications strategy, holistic communications evaluation and marketing training. During my retail assignment, I partnered with Wal-Mart to set department and communications strategy and held a front-line sales role. I created P&G’s first “Connect and Develop” model via a brand integrated, weekly North America 30-minute TV show and efforts were identified as the “hot house” for breakthrough marketing ideas. -
Vice President, Account Supervisor-Masterfoods’ M&M’S And Dove BrandsBbdo Dec 2001 - Aug 2003New York, Ny, UsTurned a passively admired brand into an actively desired brand by reinventing the brand strategic foundation, innovation plans and holistic communication. Led breakthrough efforts such as the character reinvention, global color vote, chocolate is better in color and black and white M&M’s. -
Account Supervisor, Procter & GambleDmb&B Aug 1999 - Nov 2001Responsible for the holistic communication on multiple P&G brands. As part of the effort, I lead the strategic foundation for Pampers introduction of their Baby Stages of Development line. -
Account ExecutiveYoung & Rubicam Mar 1988 - Aug 1999New York, Ny, UsLead advertising for Whitehall-Robins’s Advil brand & Fisher Price’s Preschool line. -
Account ExecutiveHarris Drury Cohen Jan 1996 - Mar 1998Led advertising implementation for Atlantis Resort, Canfields and Grafs Soda, the Florida Panthers Hockey Team, Fruit of the Loom Pro Player Sports Apparel, Miller Brewing Pale Rider Ale, and Lever.
Samantha Avivi Skills
Samantha Avivi Education Details
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University Of FloridaBachelor Of Business Administration (B.B.A.)
Frequently Asked Questions about Samantha Avivi
What company does Samantha Avivi work for?
Samantha Avivi works for Bayer
What is Samantha Avivi's role at the current company?
Samantha Avivi's current role is Strategic Global Marketer | Brand Building Expert | Results-Driven CMO.
What is Samantha Avivi's email address?
Samantha Avivi's email address is sa****@****adt.com
What is Samantha Avivi's direct phone number?
Samantha Avivi's direct phone number is +156196*****
What schools did Samantha Avivi attend?
Samantha Avivi attended University Of Florida.
What are some of Samantha Avivi's interests?
Samantha Avivi has interest in Photograph, Kids, Electronics, Home Improvement, Reading, Music, Travel, Movies.
What skills is Samantha Avivi known for?
Samantha Avivi has skills like Brand Management, Integrated Marketing, Customer Insight, Strategy, Marketing Research, Marketing Strategy, Market Planning, Advertising, Consumer Products, Cross Functional Team Leadership, Brand Equity, Market Research.
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