Sam Baker Email & Phone Number

Sam Baker Consulting helps DTC brands optimize performance and grow top-line revenue through Conversion Rate Optimization and Performance Marketing.

Dallas, Texas, US

New York, NY, US

The Upside is a community of top independent consultants who join forces to advance their businesses.

Philadelphia, Pennsylvania, US

New York, US

Fort Lee, NJ, US

Raleigh, North Carolina, US

- Advises global organizations in building, growing and optimizing their Experimentation programs.- Develops solutions for testing programs such as organizational structure development, technology recommendations, and program growth strategies.- Creates and executes on detailed project plans that generate desired program results for clients.- Educates and.

Columbus, OH, US

• Leads the direct to consumer Testing & Optimization program through prioritization, program development, and roadmap planning
• Manages a two-person testing team with a focus on developing associates’ analytics and leadership skills
• Facilitates, promotes and supports the adoption of a test-and-learn culture by educating stakeholders and partnering with cross-functional teams on an ongoing basis

Columbus, OH, US

• Performed complex ad hoc queries, analyses and data segmentation that combined multiple tools and data sources
• Presented test results to key stakeholders and made recommendations based on analysis and business needs
• Developed advanced, efficient reporting processes for split test analysis to help stakeholders make smart, informed business decisions

Roanoke, IN, US

· Developed advanced, efficient reporting processes for website performance as it related to creative and user interface· Proactively reported on graphics placement, content, click-through, conversion, entry and exit pages, time spent per visit, and other metrics to help drive creative decisions· Analyzed marketing tactics to maximize sales and margin.

Roanoke, IN, US

• Provides marketing leadership in support of Vera Bradley’s e-commerce site and manages projects with a team of digital marketing employees
• Led each web project lifecycle by identifying project goals, developing detailed project work plans and overseeing project tactics
• Maintained the promotional calendar for verabradley.com and other Vera Bradley websites, including scheduling of email campaigns, affiliate marketing, social media and website updates
• Coordinated email list segmentation and dynamic content in order to ensure email campaigns result in high return on investment
• Worked with internal and external team members to develop successful email marketing campaigns to ensure high open rates, click to open rates and target revenue for each email
• Managed post-campaign analytics and benchmarking reports to provide direction for future campaigns

Fort Wayne, US

• Planned, strategized and executed campaigns for northeast Indiana’s largest regional health system.
• Managed projects to guarantee they were well executed and completed on or before their deadlines
• Worked in conjunction with Account Executives to assure client satisfaction
• Lead social media development to proactively facilitate new and ongoing promotions

Fort Wayne, Indiana, US

• Coordinated production of events and marketing for the summer event season
• Produced strategic timelines for all marketing and promotional events
• Developed event and marketing program concepts
• Enhanced the Downtown Improvement District’s social media presence

• Communicated in both Italian and English to accomplish daily tasks
• Researched market trends and monitored each market segment
• Developed international business skills while working abroad

Fort Wayne, Indiana, US

• Revised research materials for better knowledge of the organization’s market
• Publicized events and exhibits in order to increase visitor attendance
• Wrote press releases and maintained consistent communication with various media outlets

Bachelor, Communication, Italian Language And Literature

Italian

Education record