Sam Baker Email and Phone Number
Sam Baker work email
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Sam Baker personal email
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Sam Baker transforms underperforming ecommerce sites into powerful selling tools that help her clients generate double-digit incremental revenue each year.Sam’s ecommerce background includes web optimization at Abercrombie & Fitch, digital marketing at Vera Bradley and consulting clients such as Under Armour and Intercontinental Hotel Group. Her consultancy specializes in A/B Testing, UX improvements, and Retention and Acquisition strategies. After earning a BA from Purdue University, Sam spent the next 12 years helping companies across many industries improve their online conversion rates. In addition to her ecommerce experience, she’s helped insurance brands like Kaiser Permanente, Humana and Anthem BCBS generate thousands of new leads each year. While her experience expands beyond ecommerce, Sam is excited to be focused on using her leadership to develop teams, processes and winning strategies to help online sellers maximize their onsite revenue.#cro #experimentation #ecommerce #digitalmarketing #abtesting
Sam Baker Consulting
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Performance + Digital OptimizationSam Baker Consulting Jun 2019 - PresentSam Baker Consulting helps DTC brands optimize performance and grow top-line revenue through Conversion Rate Optimization and Performance Marketing.
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Advisory Board MemberGifting Brands Jun 2022 - PresentDallas, Texas, Us -
Consulting MemberThe Upside Jan 2023 - PresentNew York, Ny, UsThe Upside is a community of top independent consultants who join forces to advance their businesses. -
MemberWomen In Retail Leadership Circle Mar 2022 - PresentPhiladelphia, Pennsylvania, Us -
MemberThe Co-Lab Oct 2022 - PresentNew York, Us -
Director Of Digital OptimizationTranzact Jul 2019 - Mar 2022Fort Lee, Nj, Us -
Optimization ConsultantBrooks Bell Oct 2017 - Jul 2019Raleigh, North Carolina, Us- Advises global organizations in building, growing and optimizing their Experimentation programs.- Develops solutions for testing programs such as organizational structure development, technology recommendations, and program growth strategies.- Creates and executes on detailed project plans that generate desired program results for clients.- Educates and manages clients across multiple industries by evaluating program needs, making data-driven recommendations, and delivering on-time and on-budget solutions.- Manages complex client projects while meeting and exceeding performance expectations. -
Senior Analyst, Testing & OptimizationAbercrombie & Fitch Nov 2016 - Sep 2017Columbus, Oh, Us• Leads the direct to consumer Testing & Optimization program through prioritization, program development, and roadmap planning• Manages a two-person testing team with a focus on developing associates’ analytics and leadership skills• Facilitates, promotes and supports the adoption of a test-and-learn culture by educating stakeholders and partnering with cross-functional teams on an ongoing basis -
Testing & Optimization AnalystAbercrombie & Fitch Jun 2015 - Nov 2016Columbus, Oh, Us• Performed complex ad hoc queries, analyses and data segmentation that combined multiple tools and data sources • Presented test results to key stakeholders and made recommendations based on analysis and business needs• Developed advanced, efficient reporting processes for split test analysis to help stakeholders make smart, informed business decisions
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Digital AnalystVera Bradley Sep 2013 - May 2015Roanoke, In, Us· Developed advanced, efficient reporting processes for website performance as it related to creative and user interface· Proactively reported on graphics placement, content, click-through, conversion, entry and exit pages, time spent per visit, and other metrics to help drive creative decisions· Analyzed marketing tactics to maximize sales and margin opportunities· Maintained reporting activities on core systems including web analytics, competitive tracking, email and affiliate portals to leverage data effectively for ecommerce business -
Web Project CoordinatorVera Bradley Sep 2011 - Sep 2013Roanoke, In, UsProvides marketing leadership in support of Vera Bradley’s e-commerce site and manages projects with a team of digital marketing employees• Led each web project lifecycle by identifying project goals, developing detailed project work plans and overseeing project tactics• Maintained the promotional calendar for verabradley.com and other Vera Bradley websites, including scheduling of email campaigns, affiliate marketing, social media and website updates• Coordinated email list segmentation and dynamic content in order to ensure email campaigns result in high return on investment• Worked with internal and external team members to develop successful email marketing campaigns to ensure high open rates, click to open rates and target revenue for each email• Managed post-campaign analytics and benchmarking reports to provide direction for future campaigns
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Project Manager & Social Media SpecialistBoyden & Youngblutt Jul 2010 - Oct 2011Fort Wayne, UsPlanned, strategized and executed campaigns for northeast Indiana’s largest regional health system.• Managed projects to guarantee they were well executed and completed on or before their deadlines • Worked in conjunction with Account Executives to assure client satisfaction • Lead social media development to proactively facilitate new and ongoing promotions -
Events And Marketing InternDowntown Improvement District Of Fort Wayne Mar 2010 - Jul 2010Fort Wayne, Indiana, Us• Coordinated production of events and marketing for the summer event season • Produced strategic timelines for all marketing and promotional events • Developed event and marketing program concepts • Enhanced the Downtown Improvement District’s social media presence -
Marketing InternBaba Consulting Sep 2009 - Dec 2009• Communicated in both Italian and English to accomplish daily tasks• Researched market trends and monitored each market segment• Developed international business skills while working abroad
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Marketing/Pr InternScience Central Jun 2009 - Aug 2009Fort Wayne, Indiana, Us• Revised research materials for better knowledge of the organization’s market• Publicized events and exhibits in order to increase visitor attendance• Wrote press releases and maintained consistent communication with various media outlets
Sam Baker Skills
Sam Baker Education Details
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Purdue UniversityItalian Language And Literature -
Università Cattolica Del Sacro CuoreItalian
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Carroll High School
Frequently Asked Questions about Sam Baker
What company does Sam Baker work for?
Sam Baker works for Sam Baker Consulting
What is Sam Baker's role at the current company?
Sam Baker's current role is I help DTC brands optimize performance and grow top-line revenue. | CEO, Sam Baker Consulting.
What is Sam Baker's email address?
Sam Baker's email address is sa****@****ail.com
What schools did Sam Baker attend?
Sam Baker attended Purdue University, Università Cattolica Del Sacro Cuore, Carroll High School.
What are some of Sam Baker's interests?
Sam Baker has interest in Blogging, Entrepreneurship, Social Media, Marketing, Reading, Social Media Marketing, Linkedin, Advertising And Advertisements.
What skills is Sam Baker known for?
Sam Baker has skills like Public Relations, Social Media Marketing, Email Marketing, Social Media, Digital Marketing, Marketing Communications, Web Project Management, Digital Strategy, Marketing Strategy, Project Planning, Advertising Management, Email Analytics.
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