Sam Baker Email & Phone Number

Sam Baker Consulting helps DTC brands optimize performance and grow top-line revenue through Conversion Rate Optimization and Performance Marketing.

Dallas, Texas, Us

New York, Ny, Us

The Upside is a community of top independent consultants who join forces to advance their businesses.

Philadelphia, Pennsylvania, Us

New York, Us

Fort Lee, Nj, Us

Raleigh, North Carolina, Us

- Advises global organizations in building, growing and optimizing their Experimentation programs.- Develops solutions for testing programs such as organizational structure development, technology recommendations, and program growth strategies.- Creates and executes on detailed project plans that generate desired program results for clients.- Educates and manages clients across multiple industries by evaluating program needs, making data-driven recommendations, and delivering on-time and on-budget solutions.- Manages complex client projects while meeting and exceeding performance expectations.

Columbus, Oh, Us

• Leads the direct to consumer Testing & Optimization program through prioritization, program development, and roadmap planning• Manages a two-person testing team with a focus on developing associates’ analytics and leadership skills• Facilitates, promotes and supports the adoption of a test-and-learn culture by educating stakeholders and partnering with cross-functional teams on an ongoing basis

Columbus, Oh, Us

• Performed complex ad hoc queries, analyses and data segmentation that combined multiple tools and data sources • Presented test results to key stakeholders and made recommendations based on analysis and business needs• Developed advanced, efficient reporting processes for split test analysis to help stakeholders make smart, informed business decisions

Roanoke, In, Us

· Developed advanced, efficient reporting processes for website performance as it related to creative and user interface· Proactively reported on graphics placement, content, click-through, conversion, entry and exit pages, time spent per visit, and other metrics to help drive creative decisions· Analyzed marketing tactics to maximize sales and margin opportunities· Maintained reporting activities on core systems including web analytics, competitive tracking, email and affiliate portals to leverage data effectively for ecommerce business

Roanoke, In, Us

Provides marketing leadership in support of Vera Bradley’s e-commerce site and manages projects with a team of digital marketing employees• Led each web project lifecycle by identifying project goals, developing detailed project work plans and overseeing project tactics• Maintained the promotional calendar for verabradley.com and other Vera Bradley websites, including scheduling of email campaigns, affiliate marketing, social media and website updates• Coordinated email list segmentation and dynamic content in order to ensure email campaigns result in high return on investment• Worked with internal and external team members to develop successful email marketing campaigns to ensure high open rates, click to open rates and target revenue for each email• Managed post-campaign analytics and benchmarking reports to provide direction for future campaigns

Fort Wayne, Us

Planned, strategized and executed campaigns for northeast Indiana’s largest regional health system.• Managed projects to guarantee they were well executed and completed on or before their deadlines • Worked in conjunction with Account Executives to assure client satisfaction • Lead social media development to proactively facilitate new and ongoing promotions

Fort Wayne, Indiana, Us

• Coordinated production of events and marketing for the summer event season • Produced strategic timelines for all marketing and promotional events • Developed event and marketing program concepts • Enhanced the Downtown Improvement District’s social media presence

• Communicated in both Italian and English to accomplish daily tasks• Researched market trends and monitored each market segment• Developed international business skills while working abroad

Fort Wayne, Indiana, Us

• Revised research materials for better knowledge of the organization’s market• Publicized events and exhibits in order to increase visitor attendance• Wrote press releases and maintained consistent communication with various media outlets

Bachelor, Communication, Italian Language And Literature

Italian

Education record