Samantha Basham Email & Phone Number

Easton, Md, Us

Easton, Md

Greater Chicago Area

• Lead high-profile clients with unique product use cases to deliver high-volume online events and webcasts. • Manage strong team of project managers and producers and ensure all clients serviced by the team are meeting project goals and objectives.• Develop company-wide processes and strategies to continually grow client satisfaction and ROI. • Primary point of escalation for professional services employees regarding product or client-related issues or concerns. • Provide mentorship and development opportunities to team members.

Greater Chicago Area

Managed a team of producers and worked primarily with high-profile accounts in addition to project manager responsibilities.

Chicago

• Led weekly project calls with each client in addition to integration, audience acquisition, event strategy, and executive review meetings coordinating INXPO resources from sales, development and product as needed.• Implemented and assigned all tasks associated with delivering concurrent client projects. Managed 10-15 client projects per month.• Participated in quarterly product release by reviewing new product features, stress and regression testing. • Managed technical write-ups for the implementation and resolution of product enhancement requests and issues tickets.

Washington D.C. Metro Area

• Initiated, conceptualized and executed total redesign and relaunch of the ADEA GoDental website. Conducted market research, performed content audit of old site, devised new strategic goals, redefined site audience, determined content structure and user experience design. Worked closely with web developers on style and functionality of the website. Wrote majority of content published on relaunched website. Responsible for overall website strategy, reporting all performance analytics and making all web updates both editorially and visually.• Manage all strategic development and marketing initiatives for ADEA GoDental website.• Write, assemble and send responsive monthly email newsletter to list of 17,200+ subscribers. Maintained a 40 percent open rate since newsletter inception.• Coordinate all social media initiatives related to ADEA GoDental website, newsletter and related events. Develop and create innovative social media tactics to increase web traffic, newslettersubscriptions and event participation. Monitor performance using a variety of industry tools and best practices.• Help to plan, advertise and execute annual Workshop and Recruitment Fair for students interested in dentistry and their prehealth advisors. Duties include managing presenters and exhibitors inaddition to developing programming for attendees. Over 200 attended in 2014; over 400 attendees expected at 2015 event.• Assist in development of new virtual recruitment event using INXPO software to produce annual Dental Student Virtual Fair. Duties include coordinating look and feel of event space, managing marketing initiatives, fostering partnernships with participating organizations and defining overall goal and strategy of event. Over 900 dental students expected to attend the event this year.• Present on a variety of industry topics at a number of meetings, conferences and professional events. Annually coordinate and present to Task Force to improve website and related programs.

Washington D.C. Metro Area

• Implemented editorial and visual updates to ADEA GoDental website for students interested in pursuing dentistry or dental hygiene in addition to health professions advisors.• Coordinated all social media initiatives for the ADEA GoDental website. Managed social strategy, produced all social media content and monitored growth and performance.• Collected data on social media and website usage to influence online strategy development.• Co-led ADEA GoDental Workshop and Recruitment Fair. Planned presentations, managed social media onsite and developed marketing including event information website.• Contributed to two annual Virtual Fairs. Planned, built and executed marketing strategy, developed online event presence. Managed event social media, graphic implementation and processes forcoordinating presenters and collecting presentations.• Managed GoDental Intern. Assigned projects including research, data collection and social media tasks. Devoted time to improving intern’s writing skills using interactive editing methods.

Washington D.C. Metro Area

Coordinated marathon and other fundraising programs, handled donations, wrote web content,managed social media accounts, updated website and maintained marketing calendar.

Wrote one piece per month for the health section of the magazine (500-700 words)

• Updated online events calender (Sitefinity)• Assisted head and associate editors with photo and print editing• Wrote numerous 100-700 word pieces for publishing• Took photos for publishing

Washington D.C. Metro Area

Coded XML documents to prep articles for publish on the iPad, Kindle and Nook, updated webcontent for Traveler website, copyedited stories.

Washington D.C. Metro Area

Tutored students from PreK to 6th grade in math and reading. Worked closely on an individual basis with students with learning disabilities.

Washington D.C. Metro Area

Selected photos for several published books, was highly involved with book publishing process, handled invoices, fact checked copy, researched new book topics.

Washington D.C. Metro Area

• Update ad sources database for foreign editions• Updated department blog• Attended staff meetings and company-wide future planning speeches• Curated a photo exhibit at the Mexican Cultural Institute for National Geographic• Produced multiple powerpoint presentations for supervisor