Sam Batstone

Sam Batstone Email and Phone Number

Highly experienced integrated B2B Marketing Professional | Agency CSD | strategy + hands on | commercially savvy | analytics driven | lead gen | builder of high performing teams | SMART marketing process creator.
Sam Batstone's Location
Milton Keynes, England, United Kingdom, United Kingdom
Sam Batstone's Contact Details

Sam Batstone personal email

n/a

Sam Batstone phone numbers

About Sam Batstone

Positively disruptive, analytics driven, marketer. Team player and leader who roles up their sleeves – not at home to ivory towers- a person for whom culture is important. Commercially rigorous and committed to measurable actions for business growth and customer advocacy. Controversially thinks that marketing and sales both need to develop, own and deliver on the business funnel - together. Working in lock step to ensure SMART and profitable outcomes.A builder and mentor with senior level experience and demonstrable expertise in:1. Omnichannel marketing and sales funnel delivery.2. Strategic development.3. Marketing Ops savvy establishing effective processes and enhanced ROI.4. Delivering new/ enhanced marketing capabilities for established/ new teams and businesses.5. Developing actionable measurement SLA's, KPI’s and leading commercial thinking.6. Agile project management. 7. P&L ownership. 8. GTM strategy and delivery.9. Partner and distributor channel development and marketing support.10. Analytics and KPI development, Rev Ops.B2B marketing approaches I am familiar with:Multi language: Demand Gen execution & strategy, CRM, GTM strategy, Direct mail, email direct & nurture, SEO, SEM, paid/organic social media, PPC, webinars, large & bespoke live & virtual events, long/ short form video, podcasts, ABM, 1:1, 1:few, 1:many, content marketing, LTV, ROI, ROAS, online marketing, offline marketing, lead scoring and nurturing. Tools- Act-On, Pardot, Marketo, Salesforce, HubSpot, Google Analytics, Microsoft Office etcGoogle business tools, Asana, Click up, Canva, Wistia, ChatGPT, Teams, Slack.Sectors: Engineering, Technology, SaaS, Financial Services, Leisure, FMCG, Manufacturing, Government. Gamesmaker London 2012

Sam Batstone's Current Company Details

Highly experienced integrated B2B Marketing Professional | Agency CSD | strategy + hands on | commercially savvy | analytics driven | lead gen | builder of high performing teams | SMART marketing process creator.
Sam Batstone Work Experience Details
  • Quadient
    Senior Manager Demand Generation Dachit-Uki
    Quadient Jul 2022 - Jul 2024
    Bagneux, France, Fr
    Leading demand generation MRS campaign team across Europe and UKI (Germany, Austria, Italy, Switzerland, UKI and Ireland). Creating high-performing B2B campaigns, across business equipment and SaaS. Beating MQL and rev targets.Activity included integrated digital, print, events, social, ABM, 1-2-1, 1-2-Many. Multiple sectors and verticals including governmental, public sector, commercial, mid size business and Enterprise level. Training a new, non marketing experienced, to excel on KPI targets.Creating and implementing a new marketing activity delivery capability and behaviours. A 'Campaign Excellence' program of SMART processes, tools, documents, and analytics to produce an Agile, measurable, sales-aligned way of working across the whole department, digital and creative functions and aligned with sales. Working in lockstep with sales to ensure No leads left behind.Delivering on MQLs, SQLs, and Sales pipeline.Team management and budget responsibility.
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  • Creation Agency
    Business Director
    Creation Agency Sep 2018 - Mar 2022
    Milton Keynes, Buckinghamshire, Gb
    Leading Client Relationships at Director Level.Creating and developing new online and integrated targeted and ROI driven marketing campaigns, lead generation strategies and to market plans for International B2B Clients. Taking the lead from inception through to delivery and into a better beyond, concentrating on providing qualified leads and developing new sales opportunities for Clients.Growing Client accounts and business development. GDPR Champion for business.
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  • Creation Agency
    Marketing Operations Director
    Creation Agency Sep 2016 - Sep 2018
    Milton Keynes, Buckinghamshire, Gb
    As Marketing Operations DirectorCreating the most effective Marketing delivery process that delights Clients, encourages innovation, grows teams and supports commercial growth.Embedding AGILE Marketing process, behaviours and systems across the business (UK and USA).Defining new digital and integrated demand gen marketing strategies for bluechip UK and International B2B Client companies.Overseeing the delivery of all Client campaigns.New business development, pitches and client revenue growth.Operational excellence, leveraging P&L.
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  • Freelance Digital Consultant
    Freelance Marketing Director/ Digital Director
    Freelance Digital Consultant Oct 2010 - Sep 2016
    Very Experienced freelancer/ interim/ perm - AGILE MARKETING TRAINER AND PRACTITIONERDeveloping new (from empty room)or enhancing existing businesses routes to market, across multiple online and offline channels globally- that link effective marketing to sales growth.Commercially driven, basing decisions on facts and analysis.Embedding new and enhanced business and marketing behaviours, processes, tools, events and training - delivering operational excellence.Marketing strategy design through to and implementation (rolling up sleeves to deliver)Producing high performing marketing teams.Growing Client/ Channel opportunity, identifying and landing new business.P&L responsibility, KPI and actionable driven.Experienced in hitting the ground running, whilst bringing stakeholders along.Digital Marketing, PPC, SEO, SEM, Ecommerce, CRM, Search, ABM, Marketing Automation, Advocacy, Content, WOM, Social Media, Web, Print, Experiential, events, PR. Paid/ organic, content marketing, integrated off/online.Sectors: Retail, FMCG, Education, Manufacturing, Technology, Financial Services, Property, Automotive, Leisure, Food- B2B and B2C.
  • It'S Fresh Ltd
    Online Marketing (Interim)
    It'S Fresh Ltd Jul 2015 - Aug 2016
    Burntwood, England, Gb
    Creating new multi channel online brand and marketing opportunity for British Innovation Company specialising in developing technology to support the global fresh produce supply chain, across continents, working with major international retailers, suppliers and agencies.Defining and delivering Brand and digital to market strategy definition and scoping, tactical planning and execution. From brass tacks through to new opportunity development.Social Media, Content Marketing, SEO, mobile, web, advocacy, outreach, KPIs.#FreshProduce #ItsFresh #Lesswaste #SustainabilityIt's Fresh! has invested in excess of $15m in reaching its aim of bringing to market a range of simple products to reduce waste, protect and increase food quality for the benefit of all. Extending and protecting food quality addresses a number of urgent ethical and financial challenges facing the modern food industry right now. www.itsfresh.com
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  • Found.
    Client Services Consultant (Freelance)
    Found. May 2015 - Jul 2015
    London, Gb
    Performance lead Digital Marketing Agency.Developing new advanced processes to drive service excellence and manage revenue.Coaching and training Client Services Team - in achieving high performance.Creating and embedding new ways of working across the business.Delivering enhanced review process, seeking to position the business as a trusted digital advisor - thus creating up and cross sell opportunities.
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  • Freemavens
    Digital Director (Freelance)
    Freemavens Jun 2014 - Jun 2015
    London, England, Gb
    Developing a high performing digital and social team in a ground breaking start up that is creating Advocacy lead marketing.Design and deliver clients digital and social advocacy strategy, defining a new route to market across multiple channels, that work holistically with other Marketing activity on/offline.Creating completely new ways to develop consumer advocacy for brands with direct and indirect outreach across social and digital platforms, content, creative development and consumer co-creation.New team development and mentoring.New process development and delivery. Blue chip clients across multiple sectors. Retail, Technology, Financial Services
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  • Found.Co.Uk
    Client Services Director
    Found.Co.Uk Jun 2013 - May 2014
    London, Gb
    Developed a high performance, entrepreneurial and exciting Digital Client Services team. Re-positioning the Account Management team to a trusted adviser status, delivering strategy and 360 digital capabilities to clients. As a consequence delivering new and enhanced up and cross sales online search optimisation and paid advertising business at an exponential rate. Developed new tools, processes and capabilities within the team and across the business. Defined new, expanded and enhanced cross channel strategy for clients (and rolling up sleeves to deliver).Sectors: Retail, Recruitment, Ecom. FMCG, Technology
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  • Lg Ad Uk
    Marketing Director (Interim)
    Lg Ad Uk Feb 2013 - Jun 2013
    Developing a new In House Agency for LGad UKAll aspects of a 360 Digital offer and offline inc experiential, print etcNew process and ways of workingStaff mentoring and developmentGrowing and expanding business base adding new clients and offersBiz devSectors: Technology, Retail
  • Sapientnitro
    Account Director
    Sapientnitro Jun 2011 - Dec 2012
    Boston, Ma, Us
    Client Account senior managing client relationships and P&L across various sectors UK and Global reach Clients. Digital Strategic design and tactical oversight. New business and Up/ Cross sell.Sectors: Education, FMCG, Financial Services, Professional Services.
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  • Think Bdw
    Digtal Media Director
    Think Bdw Oct 2010 - Jun 2011
    Colchester, Essex, Gb
    Digital Strategy and execution design and delivery for Client base. Based on commercial reality & disruptive creativity. Building new digital offer for Agency.Social Media, Search (inc PPC across multiple formats, SEO, SMO Digital , M/F/E ), Online Marketing, digital Marketing, Cross platform strategy, campaigns and consultancy.Its about the customer journey, conversation and ROI.Biz dev and client base growth and development.
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  • Interaction Media
    Head Of Digital
    Interaction Media Jun 2009 - Oct 2010
    Us
    Building successful new digital offer and team in offline agency- SEO, PPC, SM and Online MarketingSocial Media, Search (inc PPC across multiple formats, SEO, SMO Digital , M/F/E ), Online Marketing, digital Marketing, Cross platform strategy, campaigns and consultancy.Its about the customer journey, conversation and ROI.Biz dev and growth of client base, new clients and account cross and up-sell.Sectors: Property, Construction, Automotive
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  • Latitude Digital Marketing
    Client Services Director
    Latitude Digital Marketing Dec 2007 - Jun 2009
    London, London, Gb
    Delivering SEM, PPC, SEO & digital campaigns for clients throughout Europe. • Restructure & retrain CS team, to deliver new 360 ‘trusted digital advisor’ status for CS delivering portfolio growth & new client wins. • Leading & coaching team to deliver rise in cross sell & turning around retention issues, developing commercial awareness & ability to sell. • Responsible for P&L• Developing & pitching for new business Sectors: Retail, Gaming, FMCG, Travel, Financial Services and Automotive
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  • T-Mobile Uk
    Business Partner -Customer Services Directorate
    T-Mobile Uk Dec 2005 - Dec 2007
    Additional achievements in this role:• Design & implement measurement of comms activity & a ROI balanced scorecard. • Leading cross European comms forum promoting learning & sharing.• Developing new ways to connect customer service agents with sales, customers and products.
  • Bp
    Comms & Ecomm Manager Roles, Global And Uk
    Bp Jan 2001 - Dec 2005
    London, England, Gb
    April 2004 to Dec 2005 BP Oil Plc., - Retail Global Comms Manager May 2003 to April 2004- BP Oil UK Ltd, Retail UK, UK Comms ManagerJan 2001 to May 2003 BP Oil UK Ltd, Retail UK, B2C Manager E- Business Additional achievements in these roles: • Lead a globally based network of locally based comms managers. • Deliver new digital tools, comms produced in multiple languages cultural moirés. • Deliver online B2B launch campaign for new BP Ultimate Fuels.• UK design, development & delivery of innovative & award winning B2B & consumer facing tools across SMS, in store & online channels.• Design & delivery of digital & Internal Comms campaign for launch of new UK loyalty scheme. • Review & redesign of B2B specialist extranet & online portal
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Sam Batstone Skills

Digital Strategy Digital Marketing Seo Social Media Marketing Online Marketing Social Media Online Advertising Ppc Strategy Integrated Marketing Copywriting Crm Business Development New Business Development Email Marketing E Commerce Entrepreneurship Smo Sem Public Relations Marketing Web Analytics New Team Development Client Services Multi Channel Marketing New Media Digital Media Team Management Account Management Mobile Marketing Content Marketing Direct Marketing Search Engine Optimization Market Research Marketing Strategy Business Strategy Marketing Analytics Marketing Automation Business To Business Management Display Advertising

Frequently Asked Questions about Sam Batstone

What is Sam Batstone's role at the current company?

Sam Batstone's current role is Highly experienced integrated B2B Marketing Professional | Agency CSD | strategy + hands on | commercially savvy | analytics driven | lead gen | builder of high performing teams | SMART marketing process creator..

What is Sam Batstone's email address?

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What is Sam Batstone's direct phone number?

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What are some of Sam Batstone's interests?

Sam Batstone has interest in Economic Empowerment, Civil Rights And Social Action, Environment, Science And Technology, Human Rights.

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Sam Batstone has skills like Digital Strategy, Digital Marketing, Seo, Social Media Marketing, Online Marketing, Social Media, Online Advertising, Ppc, Strategy, Integrated Marketing, Copywriting, Crm.

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