Senior Manager Demand Generation Dachit-Uki
Leading demand generation MRS campaign team across Europe and UKI (Germany, Austria, Italy, Switzerland, UKI and Ireland). Creating high-performing B2B campaigns, across business equipment and SaaS. Beating MQL and rev targets.Activity included integrated digital, print, events, social, ABM, 1-2-1, 1-2-Many. Multiple sectors and verticals including governmental, public sector, commercial, mid size business and Enterprise level. Training a new, non marketing experienced, to excel on KPI targets.Creating and implementing a new marketing activity delivery capability and behaviours. A 'Campaign Excellence' program of SMART processes, tools, documents, and analytics to produce an Agile, measurable, sales-aligned way of working across the whole department, digital and creative functions and aligned with sales. Working in lockstep with sales to ensure No leads left behind.Delivering on MQLs, SQLs, and Sales pipeline.Team management and budget responsibility.