Favoured is a digital marketing agency that supports growth for big and small brands. My key role as Account Director is to use my experience of digital marketing to build data driven strategies that mean success for my clients across all digital channels including Meta, TikTok, Google, Snapchat, Pinterest, Apple Search Ads and Influencer.

WonderBill is an app that helps users see all their bills in one place, helping them save time and money. I am a direct report into the CEO and sit on the Senior Leadership Team. My role is to create strategies and operationalise them to acquire, retain and take customers through the switching funnel, using analytics, AB tests and insights to inform decision making. I’m responsible for creating Multi-Channel Strategies to achieve growth KPIs (inc CPA and retention) for B2C customers through building relationships with end users via tactical content, using paid media (Facebook, Adwords, TikTok, influencers, SEO, ASO) and owned media (social, blogs, website, email/PN)

FarePilot (backed by Shell and BCG digital ventures) uses technology to predict customer demand for ridehail and taxi drivers globally. My role is to create and lead data driven marketing strategies that win customers over to our brand through a multitude of online and offline channels.

Leading and creating end-to-end B2B Marketing strategies for acquisition and inlife to ensure they meet sales and revenue targets. This includes developing and driving the digital acquisition strategy across PPC, SEO, display, affiliates, social and email as well as ATL campaigns and content creation.

The New Business team had a remit to grow businesses outside of traditional mobile telephony revenue streams. The role is to innovate, incubate, run and handover in a successful state to the core business new business units in mobile financial services and third party advertising across the EE brands.Responsibilities:Creating and managing the strategies to achieve and exceed KPI'sBuilding collaborative relationships with partners such as MasterCard and Prepay technologies on payments Ensuring third party advertising data is managed within regulationsLeading, inspiring and developing a team of fourSelected achievements:Launching the UK’s first NFC mobile payment product (Cash on Tap) Eleven industry awards for Cash on Tap including Best Technology Initiative 2014 of the year at the Card and Payment Awards Increased third party advertising share due to the devising and leading of a strategy to raise the level of data managementWorking with MasterCard on the Start Path programme to mentor start-ups

The role involved being the main interface between EE and Weve to build out new products to create increased profitability as well as managing internal relationships with legal, operations and technology.ResponsibilitiesPutting together strategies to exceed revenue targets while maintaining excellent customer experienceAdhering to ICO guidelines and EE’s privacy policy