A media and communications expert based in Zambia with a portfolio that spans over a decade of work across varied geographical territories. By applying territorial expertise and design-thinking processes she designs strategic communications for the development, public, entrepreneurial, cultural and private sectors that are adaptable across the African region. The firm she founded has also set itself up as an intermediary for ecosystem building for the African creative sector. The diversity of projects and clients has expanded the knowledge base and skill of the consultant and the firm, ensuring the ability to deliver specifically tailored products and services for clients locally, regionally and globally. She holds a Master's in Global Media and Transnational Communications from Goldsmiths College, University of London (UoL).Specialisation: Design-thinking, strategic communications design, content production, development communications, cultural communications, corporate communications, media and communications research, behaviour change communication (BCC) tools development and cultural communications.Recent list of clients: European Union, The World Bank, UNICEF, One Acre Fund, the Government of the Republic of Zambia, European Embassies in the region of Africa,Harvard University, Ford Foundation, (NYC), Open Society Foundations (Africa), Silver Street Capital (UK), ZANACO Bank, GIZ, Swedish Institute/Creative Force Program, Bongohive, Rovert Industries (SA), DFID-UKAid, bgC3 (US), Hilton Hotel (HGI) Zambia; Pangaea Securities LTD, Ndalo Media (SA), British Council (ZAP), Oxfam Zambia, BBC Media Action, COMIC RELIEF (UK), OkayAfrica (NYC), GMMB (US), International Labour Organisation (Yapasa),Musa Dudhia & Co etc.In 2017 Samba co-founded the Women's History Museum of Zambia with @Mulenga Kapwepwe, with the mandate to research, restore and restitute African indigenous narratives, artefacts, knowledge and 'living histories' focused on women. The museum has established itself as the institution that is working to identify indigenous cultural heritage from Zambia and the African continent and is working to create digital platforms and tools to restitute and provide access of this heritage to African and global publics in collaboration with source communities. The objective is to interrogate knowledge asymmetries created by colonial and obscured experiences and to investigate transformative methods of how it can impact the future of knowledge production in the museum and knowledge sectors.