Samantha Bruce Email & Phone Number

Somerville, Ma, Us

Manages production and implementation of email campaigns while coordinating QA with CRM Program Managers, Design and Copywriting teamsOptimized email communication strategies including segmenting recipients lists, and refining communication language and subject lines to target appropriate audiences. Developed personalization elements in email marketing campaigns that speak to each specific audience grouping using smart rules for seamless end-user experience.

Measured and analyzed campaign performance through reports and dashboards across Segments and Go to Markets to optimize strategies and conversion ratesSupported drafting bi-weekly and monthly email newsletters within Hubspot to promote community events and announcements.Designed events flyers, email banners and social media assets while ensuring all content adheres to brand guidelines.

Built and deployed emails in Salesforce CRM including news/events announcements and monthly newsletters to increase the academic community’s engagement. Updated and optimized website content in Wordpress using HTML/CSS to ensure all content is aligned with SEO and brand guidelines. Managed creative content calendars and social media channels (LinkedIN, FB, Twitter/X and Instagram) including writing engaging copy and designing graphics.

Somerville, Massachusetts, United States

Creatively led marketing campaigns and A/B testing to deliver meaningful digital content including videos, web graphics, animated GIFs, landing pages and social ads across multiple touch points in the user experience.Actively conducted user interviews to uncover pain points and showcase product benefits for case studies in the "Industry Spotlight" series and tracked performance metrics (SEO, conversion rates, leads) to assess its outcome with overall marketing and content strategies.Effectively collaborated with in-house and external stakeholders including brand designers, copywriters, product managers and developers to proactively communicate product and industry knowledge to prospects and customers.

Confidently led end-to-end video production process from concept development to post-production including animation, motion graphics, and color correction.

Economics

B.A. Marketing And Communications, Marketing