Samantha Bruce

Samantha Bruce Email and Phone Number

Email Marketing Specialist @ Alumni Ventures
Somerville, MA, US
Samantha Bruce's Location
Somerville, Massachusetts, United States, United States
About Samantha Bruce

I'm a highly analytical and data-driven digital marketing specialist with over 6 years experience in executing marketing campaigns for both SMEs and large enterprises in various industries - financial industry, higher education, non-profits and B2B tech. I'm also very comfortable handling multiple initiatives simultaneously and contributing to ambitious growth marketing plans.Key Skillsets:- Direct experience with marketing automation tools (Hubspot, Salesforce Marketing Cloud, Marketo etc.)- Highly proficient with project management tools (Wrike, Asana, Basecamp, Workzone, etc.)- Experience with B2B lead generation - Content Marketing: customer stories, case studies, webinars/events, blogs, research reports/whitepapers, landing pages and website copy- Inbound and outbound marketing best practices- Extensive experience with WordPress CMS, Google Analytics, Google Ads, Facebook Ads, and LinkedIn Ads- Growth marketing: organic and paid search (SEO, SEM), paid advertising (PPC, PPL), social media and email marketing- Working HTML and CSS coding experience- Deep understanding of performance marketing and acquisition KPIs- Well-versed in Generative AI

Samantha Bruce's Current Company Details
Alumni Ventures

Alumni Ventures

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Email Marketing Specialist
Somerville, MA, US
Samantha Bruce Work Experience Details
  • Alumni Ventures
    Email Marketing Specialist
    Alumni Ventures
    Somerville, Ma, Us
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  • Alumni Ventures
    Email Marketing Specialist
    Alumni Ventures Jun 2023 - Present
    Manages production and implementation of email campaigns while coordinating QA with CRM Program Managers, Design and Copywriting teamsOptimized email communication strategies including segmenting recipients lists, and refining communication language and subject lines to target appropriate audiences. Developed personalization elements in email marketing campaigns that speak to each specific audience grouping using smart rules for seamless end-user experience.
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  • Cic (Cambridge Innovation Center)
    Marketing Coordinator
    Cic (Cambridge Innovation Center) Aug 2022 - Dec 2023
    Measured and analyzed campaign performance through reports and dashboards across Segments and Go to Markets to optimize strategies and conversion ratesSupported drafting bi-weekly and monthly email newsletters within Hubspot to promote community events and announcements.Designed events flyers, email banners and social media assets while ensuring all content adheres to brand guidelines.
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  • Northeastern University School Of Law
    Communications Specialist
    Northeastern University School Of Law Dec 2022 - May 2023
    Built and deployed emails in Salesforce CRM including news/events announcements and monthly newsletters to increase the academic community’s engagement. Updated and optimized website content in Wordpress using HTML/CSS to ensure all content is aligned with SEO and brand guidelines. Managed creative content calendars and social media channels (LinkedIN, FB, Twitter/X and Instagram) including writing engaging copy and designing graphics.
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  • Typhoon Hil, Inc.
    Digital Marketing Lead
    Typhoon Hil, Inc. Jan 2018 - Feb 2022
    Somerville, Massachusetts, United States
    Creatively led marketing campaigns and A/B testing to deliver meaningful digital content including videos, web graphics, animated GIFs, landing pages and social ads across multiple touch points in the user experience.Actively conducted user interviews to uncover pain points and showcase product benefits for case studies in the "Industry Spotlight" series and tracked performance metrics (SEO, conversion rates, leads) to assess its outcome with overall marketing and content strategies.Effectively collaborated with in-house and external stakeholders including brand designers, copywriters, product managers and developers to proactively communicate product and industry knowledge to prospects and customers.
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  • Typhoon Hil, Inc.
    Video Producer
    Typhoon Hil, Inc. Jul 2017 - Dec 2017
    Confidently led end-to-end video production process from concept development to post-production including animation, motion graphics, and color correction.
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Samantha Bruce Education Details

Frequently Asked Questions about Samantha Bruce

What company does Samantha Bruce work for?

Samantha Bruce works for Alumni Ventures

What is Samantha Bruce's role at the current company?

Samantha Bruce's current role is Email Marketing Specialist.

What schools did Samantha Bruce attend?

Samantha Bruce attended Reed College, The University Of Texas At San Antonio.

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