- Leading Cisco AI Assistant for all Firewall Products- Leadership charter includes fostering Design Excellence and crafting empathy driven Natural Language based IxD for complex Enterprise SaaS products in Security Domain

- Head of Design for Product Design, UX Research, Pre-Sales Design, and Marketing Design departments- Within 2.5 yr scaled a small design team (from 8 members to 31 members) into a large high performance specialized team by structuring across 3 dedicated departments through strategic hiring and in alignment with Business and User needs- Spearheaded the redesign of Simplilearn Learning Management system (in 2022, accessed by 80,000 MAU) and increased monthly learning engagement rate- Optimized and improved the Taskflows and UX paradigm of Internal Platform Tools (B2B) to decrease manhours spent per CM and increase operational efficiency- Refreshed the design of Learning Program Offerings webpages for Conversion Rate Optimization (CRO) leading to an increase in RPL

- Global Head of Design for Product Experience teams located across 2 geographic locations - India and Indonesia- Scaled up a small 3 member non-specialized team of graphic designers into a specialized Experience Design department of 7 Interaction Designers and UI Designers via Design Championship across the Organization- Redesigned the tele-consultation experience and medicine delivery experience of the Halodoc Mobile App used by 12 Million + active users, 18,000 Doctors, and 800 pharmacy partners- Was able to deliver delightful and scalable UX across the Platform and onto Microapps, personally guiding the team to define a unified design language system and delightful Experience Paradigms.Overall this positively improved millions of users’ access to a Simplified Digital HealthCare system which was recognized by the Healthcare Industry, governmental bodies and the media.

- Led the cross functional Global NLG Response team of 41 members made up of Designers, UX Writers and NLG Experts, across 5 geographic locations. Delivered 170,000 unique responses of Bixby, Samsung's Voice Assistant - Country Lead for defining Bixby Voice Persona, Market Positioning and the overall Voice UX for Bixby 1.0 launch- As a part of the Product Management team, defined Bixby connected experiences on Galaxy IoT Ecosystem to deliver One-shot commands and Bixby at Home

- Design Lead for a Innovation SWAT team of 5 designers, which researched exploratory Interaction Experiences for Samsung Galaxy Watch, Triathlon Earbuds and dual display devices- Used user research driven insights and innovative thinking to drive product experience improvements and a scenario driven approach for guiding the team in proposing feature additions and enhancements.- Leveraged participatory design with various Stakeholders to ensure Business Goal Alignment without compromising on User Needs and an intuitive and beautiful Product Experience.

- As Design manager, led a team of 10 Interaction Designers and UI Designer to deliver Samsung Car Mode for Samsung S6, as well as MirrorLink integration in supported cars- Managed Design Teams in delivering high quality and detailed UI Guides, Visual Design Guides and Assets that delight Samsung Users and introduce next-gen Interaction Paradigms to Samsung Mobile Apps

- As Design Manager for a team of 7 Designers, redesigned the UX of Comviva Mobiquity, a Enterprise Telecom Payment Management SaaS product, through improved Journey Maps, Task Flows and scalable Information Architecture- Conceptualized and designed the Interaction Experience for At Home Education for University of Wollongong, through the integration of Smart TV and Web Conferencing solutions- As Design Lead, defined the end-to-end UX and Product Experiences for such global clients like BCG, Cisco, Tech Mahindra, and Movius

Responsible for conceptualizing the User Experience of client products and designing the UI and Product Experience for the same. Worked both as an individual designer as well as part of a larger team to deliver exceptional UX / UI designs. As a part of professional responsibilities performed User Research, Contextual Interviews, Heuristic Evaluations, Information Architecture design, Task Analysis, Wireframing, Cognitive Walkthroughs and Usability Testing.From March 2011 on wards took on the responsibility of Interim Design Lead to provide user experience directions for client projects and internal initiatives.

- Senior Designer for the UI Design of a SaaS solution for Georgia Pacific - Championed the practice of User Research and User Centric Design methods across the organization leading to improved UX designs

- Designed and delivered the UI Flows and Graphic Assets for the DocFinity10 Suite of B2B Digital Document Management products- Delivered incremental product updates in an Agile environment through product roadmap alignment and storypoint tracking- Defined the optimal UX Paradigm for DocFinity 10 through User Scenario Mapping and Task Analysis- Used Card Sorting and Affinity Mapping & Analysis to define the IA.

- Designed the PITT Ohio Express Home Page and customer facing web services like shipment tracking and enterprise portal- Created Flash animated banners for digital Services launch- Provided additional creative collaterals for company wide Marketing Design initiatives

- Technical Advisor to the members of Penn State Digital Media Group in New Media designs, including web design, 3D animation, film and production design- Provided UX job search advice and resume guidance to imminent graduates of the School of Visual Arts