Topcharted is India's Youngest lifestyle online magazine. I was involved in conceptualization, development, launch and positioning of Topcharted. I focus on different monetisation methods and marketing activities. I am also a part of the author team.

▪Awarded with "Champion of Champs" for becoming the top-ranked ASM of Emami Agrotech Ltd. across India.▪Currently leading the sales force and driving sales for Healthy and tasty range of edible oil in entire Madhya Pradesh. Leading the team of 4 ASEs, 25 DBs, 25 SRs and 3 Depots.▪ Successfully launched range of “Mantra” spices from H&T to become one of the forerunner in Food category. Handled the launch event, Product placements and merchandising activities.▪Strategising the journey of edible oil from commodity to brand. Since MP is biased towards loose soybean oil, I play a pivotal role in activating BTL activities to attract consumers towards premium branded oils like H&T. ▪Planned and executed various trade marketing schemes to achieve volume target as well as boost coverage▪Actively engaging in salesforce motivation and sketching out market development plan since MP is a new market for Emami. Stabilizing the sales force, nurturing strong bonds and clear communication between various stakeholders, planning inventory in these covid hit uncertain periods are the challenges.▪Led to territory growth to 130% with considerable improvement in market hygiene and system process and secured top position in best ASMs list at PAN India level for last 2 months.

▪Joined in the brand management team for Healthy and Tasty Nutri Soya chunk. I was a proactive member for the product launch and post-launch activities for the same.▪Sphere-headed digital marketing campaign i.e. social media marketing, content marketing and influencer marketing.▪ Involve and understand the FMCG sales and distribution process of the EAL H&T division in both rural and urban markets of West Bengal.▪ Gained first-hand experience in ASM’s daily workings and pushing marketing & promotional schemes, in-store activities for newly launched SBIB Oil and Mantra Spices.▪ Learned the basics of channel management and brand management of an FMCG giant.▪ Exposed to objection handling and Distributor management in the volatile edible oil Industry.

▪ Analysed the role of modern distribution in changing rural/Tier 3/Tier 4 Markets▪ Recommended various initiatives and reformations for value addition to channel partners based on the feedback gathered from channel partners and result of analysis Learning ▪ Gathered real life experience in working with GFK, IDC, Sell through and census data▪ Interacted with HP channel partners to identify retailer as well as customer sore points.▪ Incorporated both qualitative and quantitative way for the analysis of external factors to predict the performance of sales channels in 2022

I worked as a UI designer and developer and UX strategist. My work revolved around understanding client requirement for the website or application, layout making, testing usability and aesthetics, high fidelity mockup design and finally its development in most cases. The major project I had worked are Indian Retail Forum (IRF), IOF, Calibehr, Gyan Dairy, Amrut Farm, NDPS, TacFab, Microlit, Goel World etc.