Building BotFlip

Built failure resistant ETL and data warehousing Infrastructure plugging into AWS Redshift.Created custom reporting and metrics visualization framework.Delivered KPIs to team along with data driven insights about the core THRED product.

Responsible for ensuring meaningful returns on a $25M annual User Acquisition Budget, while managing leadership oversight for the measurement and optimization of all company KPIs including Monetization, Retention, Virality, Game Progression, and many other valuable metrics behind the Top-50 grossing mobile title, BattleCamp.Drove more than 15M product installations, including organics while ensuring that we met internal payback targets on FB, and implemented a programmatic media buying… Show more Responsible for ensuring meaningful returns on a $25M annual User Acquisition Budget, while managing leadership oversight for the measurement and optimization of all company KPIs including Monetization, Retention, Virality, Game Progression, and many other valuable metrics behind the Top-50 grossing mobile title, BattleCamp.Drove more than 15M product installations, including organics while ensuring that we met internal payback targets on FB, and implemented a programmatic media buying and ad-level yield analysis v1 product utilizing Facebook’s Marketing API along with APIs of other Tier1 Networks.Instrumental in guiding the Founding Leadership Team on product development and implementation decisions, directly leading to a >40% increase in ARPDAU.Built automated bid/action recommendation systems for acquisition portfolio, achieving stronger ROI than many hedge funds (double digit returns).Built data extraction scripts using map-reduce on EC2 nodes from primary Ruby on Rails monolith to support business analytics needs. Show less