Sam Boateng Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Responsible for developing several critical strategies and implementing innovative redemption capabilities for Avion Rewards. Points Redemption Strategy | Points Exchange Strategy | Retail Redemption Product Management | Climate Strategy

Toronto, Ontario, Ca

Effectively managed the P&L, maintained the health of a travel credit card portfolio and enhanced critical relationships with partners during a pandemic. Launched the WestJet/RBC World Elite Status Lift enhancement

Toronto, Ontario, Ca

Recipient of Royal Performance Convention Award (Top 1% Performance Award)Significantly increased client acquisitions every year and delivered transformational client spend growth by executing a strategy that focused on sales effectiveness, industry penetration, and enhancing infrastructure & dataInfluenced 1300 Commercial Account Managers (CAM) to include new products in client conversations by executing a 3 month cross country roadshow that highlighted the ease of positioning the products, client benefits and the incremental revenue it drives for CAM portfoliosAccelerated new to bank client acquisition by creating various external warm lead channelsLed a National sales pilot that increased the Commercial Cards sales advisors by 7 timesCreated a cross functional team that included role strategy, business enablement and sales to upskill all Treasury Solution Specialists

Toronto, Ontario, Ca

Managed a sensitive vendor negotiation that led to positive outcomes for RBC and our related vendor.Designed and executed a new product launch within critical deadlines.

New York, Ny, Us

People leader with ownership to lead the following strategies:Data | Customer Acquisition & Retention | Digital Marketing | Direct Marketing | TelemarketingAccelerated digital customer acquisition by spearheading new digital marketing campaigns and optimizing the digital customer journey by utilizing A/B tests and marketing cloud frameworks. Enhanced ROI of the digital, telemarketing and direct mail acquisition channels by identifying and enhancing metrics with the highest ROI sensitivityIncreased customer base by championing strategies that utilized data extraction and research to target customer segments with the greatest potentialManaged multiple vendor relationships, led a team of 50 inside salespeople and worked collaboratively with internal partners to implement new initiativesDrove customer growth via development of innovative strategies that utilized customer lifecycle insights, marketing cloud data, and input from cross-functional teams

New Brunswick, Nj, Us

As a marketing intern I created a strategy to strengthen the position of a $20 Million brand portfolio by developing and presenting a comprehensive strategy on how to enhance the customer value proposition and the position of the brand on the customers’ main value drivers. I acquired customer data by developing and disseminating market research tools that portrayed the customers' perception of our brand. My implementation plan required me to create a national communication strategy in which I managed a cross functional team across 5 different business lines to segment customers and target specific groups using distinct messaging.

Vancouver, British Columbia, Ca

As a Research Group Leader of an innovative technological brand I was responsible for creating value for potential consumers via our R&D process and expanding our reputation by continuing to display excellent results. I achieved this by analyzing and compiling time sensitive data for our customers to show that our product met their desired requirements.This role was extremely analytical and I was required to decipher key data and use it to make decisions to improve the profitability of the company.My role as a Research Group leader sharpened my ability to be an effective manager as I was directly responsible for organizing and coordinating the duties of over 12 employees.

M.B.A

B.Sc. Bachelor Of Science Degree