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Sales and product leader melding marketing and technical acumen with a deliberate focus on delighting the customer. Persuasive diplomat, campaigning for vision alignment and joining stakeholders by presenting compelling data, clear requirements, and scalable innovation.Strategic thinker, talented in discovering unmet client needs, determining market trends, and translating product benefits into marketing plans.Over the last 15 years I’ve had direct experience in the following areas:Sales * Strategic Planning * Sales Leadership * New Product Development * Market-Driven Innovation * P&L Management * Team Building & Mentoring * Product Management * Product Innovation * Product Evolution * Product Introduction * Product Marketing * Go-to-Market Strategies * Pricing Strategies * Product Messaging * Competitive Strategy Development * Forecasting & Budgeting * Continuous Business Improvement * Multi-year Strategic Planning Initiatives * Product Roadmap / Life-Cycle * Executive Briefings * Pragmatic Marketing * Agile Methods * Certified Scrum Master * Entrepreneurship
Exovera
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Director Of Product StrategyExovera Jan 2024 - PresentVienna, Virginia, Us
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Regional Us Sales DirectorExovera Mar 2023 - Feb 2024Vienna, Virginia, Us
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Director Of Products | Product Management, Federal Government Sales, And Sales LeadershipStarwitness Jan 2019 - Mar 2023 -
Director Of Products | Product Management, Product Marketing, And Sales LeadershipSignalscape, Inc. Aug 2005 - Mar 2023Cary, Nc, UsOwn P&L for business unit and consult with Corporate leaders, BOD, and managers to construct business plans, and architect cradle-to-grave product road maps. Oversee entire product line life cycle from ideation, strategic planning, to tactical implementation. Prepare budgets/forecasts and set KPIs and benchmarks. Participate in audits. Manage 6-member team. Tasked with melding Sales and Marketing department into role after transition.-> Built high-performing, empowered, customer-centric team aligned with the company mission. Devised job descriptions, organized training, and formed innovation incubators to inspire creativity.-> Architected a secure product website for customers. Partnered with and guided marketing vendor on brand strategy/identity, product positioning, and marketing collateral campaigns.-> Challenged to cut expenses while investing into new product development. Capitalized on internal brain trust, lowered COGS, and renegotiated vendor contracts to attain savings.-> Orchestrated high ROI marketing tactics including an online community with profile pages, social network integration, Q&A forums, and email blasts that beat industry open rates up to 8%.-> Piloted a print and digital trade publication to support marketing efforts. Pulled in 50% of target audience within 12 months. -
Director Of Product DevelopmentSignalscape, Inc. Jan 2003 - Aug 2005Cary, Nc, UsIntegrated marketing into all touch points of product development, including customer interviews/insights, brand personas, VOC, and technical messaging. Led product conception, evolution, research, development, and support for the entire portfolio. Reduced risk exposure by crafting comprehensive specifications and documentation. Designed a build to order framework and COGS modeling that cut inventory costs to nil. Managed budget and cross-matrixed teams, 4 direct reports, and up to 10 vendors.-> Championed and presented to BODs a new product launch strategy encompassing target marketing, customer training, and problem resolution support. -> Drove sales identifying critical revision of flagship video product to satisfy needs of key customer. Coordinated release of new product version and developed product training to secure future orders.-> Partnered with engineers in full-lifecycle product development within a lean environment including upfront scoping, work plan timelines, data collection/analysis, and recommendations.-> Won repeat sales directing the redefinition, reengineering, and delivery of vital product within tight 90-day deadline. Exceeded client expectations vastly elevating performance, physical form factor, and interface. -> Originated and executed the first industry product that segments by market, providing a product 66% less costly than competitors—and reducing development costs 25% by commercializing an existing technology.-> Ensured release-ready products with extensive internal testing of products and introducing practice of engaging client beta users during development to optimize process.-> Presented industry best practices and product briefings at trade-shows, workshops, and prospect meetings. Adept as translating complex technical concepts and theory for audiences of varying technical savvy.
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Senior EngineerSignalscape, Inc. Apr 2000 - Jan 2003Cary, Nc, UsHelped stabilize and quickly build the company after spinoff. Partnered with Sales and Marketing Director to perform customer/industry analysis and uncover growth opportunities. Reviewed RFPs and attended pre-solicitation meetings to determine win potential and fit with corporate capabilities. Provided technical leadership, created training programs, and managed software development projects. -> Improved customer involvement and influence in product development. Designed a training course to refresh customers and turned existing “non-using” customers into advocates.-> Proposed and won a contract from the US Government that helped expand the contract mix. Earned a contract extension overseeing the customer relationship and ensuring on time/within budget delivery.-> Promoted brand awareness publishing technical articles and conducting technical and software development presentations at conferences and onsite client meetings.-> Analyzed trends and conducted business intelligence through research and customer feedback to anticipate next generation/cutting-edge product innovations.
Sam Burgiss Skills
Sam Burgiss Education Details
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North Carolina State UniversityComputer Engineering -
University Of Tennessee, KnoxvilleElectrical Engineering
Frequently Asked Questions about Sam Burgiss
What company does Sam Burgiss work for?
Sam Burgiss works for Exovera
What is Sam Burgiss's role at the current company?
Sam Burgiss's current role is Director of Product Strategy @ Exovera | Driving of Innovation, Market Leadership, & Revenue Growth | Product & Go-to-Market Strategy.
What is Sam Burgiss's email address?
Sam Burgiss's email address is sa****@****ape.com
What is Sam Burgiss's direct phone number?
Sam Burgiss's direct phone number is +191941*****
What schools did Sam Burgiss attend?
Sam Burgiss attended North Carolina State University, University Of Tennessee, Knoxville.
What are some of Sam Burgiss's interests?
Sam Burgiss has interest in Children.
What skills is Sam Burgiss known for?
Sam Burgiss has skills like Management, Strategy, Software Development, Product Management, Leadership, Product Development, Product Marketing, Crm, Strategic Planning, Agile Methodologies, Software Engineering, Project Management.
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