Led and scaled the marketing team across product marketing, demand gen and content functions. Planned and resourced a team of FT, agencies and contractors

Established and operationalized first demand gen programs for both create and capture demand efforts.

Produced B2C and B2B podcasts, managed social communities for travel and tourism brands, led video production for social media content, and developed PR campaigns for travel, food/beverage, and manufacturing clients.A few clients include:+ Badger Mutual Insurance+ Rite-Hite+ Experimental Aircraft Association+ Wisconsin Dells Visitor & Convention Bureau

Influencer program management, media relations, media kit creation, long-form content writing, social media content creation, international PR and seasonal campaign development. - Pabst Brewing Company- Experimental Aircraft Association (EAA)- Door County Visitor Bureau

Social strategy, press release writing, media pitching/relations, content writing, SEO writing/reseach, public relations research, case study analysis.

Served as a Board member for Milwaukee’s advertising club focused on social events, mentoring, and education.

- Wrote extensive critiques and facilitated talkbacks to provide feedback for Wisconsin-based musical productions. - Served as a liaison to the Overture Center’s mission and community outreach endeavors as a lead reviewer in the Milwaukee region.

Social community management, content writing, SEO optimization, and campaign management.

- Developed 2015-2016 marketing budget and schedule to include website redevelopment and monthly newsletter. - Boosted non-profit consumer leads with GuideStar research to drive over 100 leads in 2 months. - Project leader and producer in Holiday Video Project to be distributed to over 1500 customers through email blast.

- Maximized email outreach through Survey Monkey/ Mail Chimp to increase donations by $4000.- Led the design process for promotional materials to produce program, signage, and vouchers.- Established relationships with Milwaukee based companies to include over 10 key items in Silent Auction and increase funds raised by 10%.