Sam Carboni is a Director of Marketing and Communications at UNC Charlotte Graduate Admissions. Colleagues describe them as "Sam Finley is a communications and marketing pro you want to have on your team – and I speak from experience of working with her while I was at UNC Charlotte on the External Relations team. Sam is professional, creative and driven, suggesting new ideas and following through on them. She is a digital expert, who knows the power of social media, video, animation and powerful graphics to reach an audience. She is thoughtful and curious, a critical thinker adding value to any team or project. But there’s more to add. Sam is kind, generous, helpful and positive – vital qualities that propel her projects and her forward. Every interaction I had with Sam included a smile and a sense of optimism. It was a thrill to work with Sam!"