★ Sam Carleton Email & Phone Number

Remote

Contracted design work for various clients, with an emphasis on the music industry. Design projects have included:• Artist Merchandise • Admats and Social Media Assets• Logos and branding• Websites and E-commerce

Altus Marketing is now Moore - CDR Division.• Conceptualized and crafted 100+ campaigns tailored to local and national nonprofits’ fundraisinggoals, driving donor acquisition and cultivation through inspiring direct mail initiatives for clientssuch as Muscular Dystrophy Association, Lutheran World Relief, and Feed My Starving Children• Designed compelling digital materials for two large national-scale clients, including emails,website donation pages, display ads, and social media ads, leveraging animation and interactivecontent to enhance engagement and compel donors across multiple channels, surpassingdonation projections and reaching 500,000+ people• Created distinct visual concepts for new and existing clients, presenting to the Creative Directorand Account Director and incorporating feedback to produce client-ready finalized packages

Azusa, California

• Established a cohesive district brand, managing correct implementation and use across an organization of 1300+ staff and 7,300+ students• Created succinct and on-brand marketing materials in multiple languages mailed to a community of 49,500+ residents• Pioneered internal communication efforts, including staff publications, presentations, letterhead, directories, event flyers, employee guidelines, and certificates• Co-led the migration to a new district-wide web content management system, including staff onboarding, school site support, and the revision of 1,000+ pages of content to comply with ADA accessibility protocols• Cultivated a 6,289% growth in total followers across all district social media channels through use of platform-specific content and targeted social media campaigns• Captured, edited, and published photo and video content for internal and external use throughout the district• Simultaneously managed 18 school social media pages and websites to drive audience engagement• Collaborated with local and state entities such as City of Azusa, Azusa Police Department, Los Angeles County Office of Education, LA County Supervisor Kathryn Barger, Assemblywoman Blanca Rubio, Association of California Administrators• Pitched stories and crafted news content collaboratively with Fox 11 News, Scholastic, Spectrum News, Telemundo, PBS, NBC, CBS, This American Life• Co-facilitated all district crisis communication including disaster drills, press releases, media relations, and proactive collaboration with the local authorities

Azusa, California

Azusa, California

• Retouched client product photography to improve user website and social media experience• Conceptualized and created website wireframes to create an appealing, easy-access collection of information• Developed uniform deliverables for client branding to increase product sales

Ride for Water is a group of young adults who cycle across the United States to fight the global water crisis that has left 663 million people without clean water. The 55 day trip raised $100,000+ for global clean water projects for 3,000+ people in conjunction with the nonprofit charity: water. Collectively, Ride for Water has raised over $432,000 for clean water projects around the world.Primary responsibilities:• Established a brand vision that communicates proper values and connects with a socially-aware consumer base• Wireframed and created an interactive website to provide a holistic perspective of the brand• Constructed a brand logo and brand elements with an appropriate style and usage guide• Collaborated to establish social media content to extend the brand vision to 6,000+ social media users• Created apparel for consumers and cyclists including merchandise and bicycle kits• Provided artistic direction for photography, design, and video projects• Brainstormed, pitched, and executed creative campaigns• Implemented and managed all e-commerce

Azusa, California

• Administrated and mentored a leadership team responsible for all-dormitory programming• Collaborated with the Residence Director to improve residential experiences for 160 freshmen students• Coordinated interactive events for over 1,200 freshmen students

Solvang, California

• Created deliverables for online marketing and print distribution • Strategized and designed content for book product launch• Developed content for educational classes within the church• Worked closely with 40 high school youth to develop leaders through mentorship• Pioneered creative projects related to the launch of three new church programs

Azusa, California

Developing and organizing interactions and relationships within a group of 125 freshman college students, equipping and challenging them to not only discover their own identities but also thrive in their community.Primary responsibilities:• Coordinated and planned events that catered to the interests of 125 different college students through understanding different personalities, targeting effective scheduling times, and creating engaging content• Coordinated and facilitated interactions amongst a small group of 25 freshmen students through constant life involvement, listening, accountability, and direct communication• Advised and supported students that were in challenging and vulnerable positions, such as depression, mental disorder, interpersonal conflict, academic shortcomings, and spiritual struggles • Challenged students to excel in all aspects of life, providing them with comfortable spaces where they could feel known and discover their strengths and aspirations• Assisted in Title IX situations• Upheld and maintained university policies, integrating the mission of the university in every thought, word, and action

Buellton, California

• Invested in the lives of around 80 children ages 5-14, empowering them to live out their identity• Cultivated a safe environment for the children by instituting and upholding beneficial rules• Collaborated with other staff members to provide engaging curriculum and activities• Maintained clear communication between staff, children, and parents• Created an honorable company image by embracing opportunities for respect while traveling within the community and surrounding areas

Solvang, California

With a passion for design and social change, I co-founded a clothing company invested in furthering efforts to end human trafficking. The Reflection Project worked with missionaries and social workers to create global change, while supporting California businesses by fulfilling screen printing and apparel needs.Primary responsibilities:• Managed and designed apparel to create a lifestyle brand image, oversaw online sales and social networking, and worked with multiple nonprofits to effect awareness for and resistance to human trafficking• Used design, branding, color separations, color theory, halftoning, transparency preparation, and screen preparation to ultimately meet consumer needs, reinforce company values and instill purpose amongst the community

Quito, Ecuador

• Wrote, filmed, and edited cross-cultural film content to be distributed on the company website in order to promote the overall message and vision of the company while keeping the audience engaged• Brainstormed and refined ideas within a Spanish-speaking team to create multimedia content for Reach Beyond's youth radio station, Control Z, communicating material to 34,000+ followers online

Azusa, California

• Worked closely with Lead Screen Printer to make sure customer needs were fully met• Maintained and supervised screen printing machinery• Assessed and properly responded to problems to ensure quality printed goods for the customer• Stretched, chemically coated, and prepared screens for use in screen printing process• Strategically mixed plastisol, waterbased, and discharge inks to achieve specific Pantone colors for print production accuracy• Accurately aligned transperenies for screen burning for faster print production• Trained, supervised, and assisted new employees in the screen printing process to create a competent, trusting, and reliable staff with a special focus on quality

Buellton, California

• Edited video footage, forged stronger social media strategies, and rebranded marketing materials to to convey company vision and purpose, contributing to the launch of two new product branches: Figuerola Estates and Figuerola Human Care Products• Created artwork, labels, product and web content for 40 different products, exported efficiently for the online marketplace as well as international distribution.

Bachelor Of Arts - Ba, Interpersonal & Organizational Communication, Public Relations

Activities and Societies: Magna cum laude, Deans’ List 2014–2018, National Communication Association Lambda Pi Eta Honors Society Member.

Education record

Studied abroad in the community of Quito, Ecuador from January 2016 - May 2016, learning skills such as Intercultural Communication.