Created an online hobby shop to share my passion for collecting sports cards. Achieved Top Rated Seller status on eBay, a designation for the site's most reputable sellers. Currently averaging ~30 orders/month. Learn more at sfbaycards.com!

Moved from San Francisco to launch and optimize growth marketing channels, stand-up go-to-market data platforms – including Hubspot, Salesforce, Splash, and Zapier – and lead product launches for Andreessen-backed B2B software integrations startup. Decreased cost per MQL by over 50% via LinkedIn and Search ads while launching product-led webinar series with subject matter experts. Acquired largest opportunity in company history, PayPal, via paid search campaign.

Led all marketing, brand, and design initiatives at Craft and Andreessen-backed security and compliance startup. Successfully developed two revenue-generating products in addition to fulfilling the marketing leadership role. Launched both U.S. and Nepal offices out of stealth with press coverage from Insider, Fortune, Axios, and others. Supported 22% ARR growth since joining while increasing channel efficiency and decreasing overall spend.

Devised and implemented full-funnel marketing strategies at prominent fintech through a successful IPO.Innovated and refined account-based marketing tactics, significantly enhancing campaign performance metrics. Consistently surpassed Consumer Banking pipeline targets from 2020-22, exemplifying goal-oriented execution. Promoted to lead Blend’s Consumer Banking demand generation team as a recognition of strong skill set and value-add contribution to the firm following multiple promotions from initial Marketing Writer position.

Produced and scaled pipeline-generating content campaigns for VC-funded software testing startup. Executed and optimized a broad content portfolio including an executive thought leadership series in Entrepreneur, an industry-specific resource library with customer stories, a quality assurance blog syndicated broadly among IT professionals, actionable webinars, and an educational video series on software testing. Launched inbound email nurture campaign with a 33% open rate reaching 3,000 leads over 6 months.

Brainstormed, developed, and implemented content marketing programs for Silicon Valley’s most influential enterprise companies including Google, LinkedIn, Twilio Segment, and Scale Venture Partners.Placed topical bylines in TechCrunch, VentureBeat, AdWeek, and advised Media Relations across practice areas. Interviewed and built relationships with executives to infuse stories with authentic voice and perspective.

Developed and delivered content programs for dynamic technology startups including Apigee, Bill.com, and Ortto. Produced bylines published in TechCrunch, Wired, and Fortune. Supported new business acquisition including RingCentral, a publicly-traded enterprise communications company.

Reported on the business, products, and culture of Apple for award-winning technology publication.Breaking stories reached over 1.2 million unique viewers per month.

Contributed widely shared posts and features to entrepreneurship vertical. Wrote stories on advertising, enterprise technology, business and other topics on an exceptionally short deadline. Explored how young people disrupt the professional world.

Enhanced residential life for 48 upper-class students by hosting recreational and informative events with a sizable programming budget, promoting healthy behavior, and administering College policy. Previously selected through a rigorous application process to advise 14 first-year students. Received intensive training in communication, team leadership and crisis management.

Produced original reporting and emotionally intelligent commentary on a tight deadline for the Collegian’s blog arm. Previously contributed to NextGen Journal, a news blog run by students across the country, and HuffPost College.

Edited the news section with two direct reports while collaborating with the paper’s editors-in-chief to meet short and long-term content goals. Edited the Features section and received the P.F. Kluge award for Journalism as a first-year. Served as A&E editor, Photo editor and organized the Collegian’s national election coverage during 2012.

Identified and repackaged content from BI’s wide range of partners. Developed editorial marketing and CMS skills in a fast-paced digital newsroom. Located and added new partners to the site, resulting in increased page views and social reach. Wrote posts for the front page and science vertical on deadline. Participated in workshops on reporting techniques, earnings analysis and SEO.

Reported for Transmission, RFE/RL’s English language blog. Wrote stories that were translated and broadcast to RFE/RL’s audience of 24 million. Demonstrated social media skills and expanded the organization’s digital footprint.

Pitched and wrote stories for daily online publication. Selected through competitive application process for a full-time paid internship with Patch.com, the local news subsidiary of AOL. Created photo and video content to accompany news and human-interest posts. Received training in CMS use, video production and political backgrounding.

Created informational brochures for recruiting and orienting new company hires, developed and implemented marketing strategies for the Crane Museum and conducted historical research for Crane & Co. Produced statistical analysis of Crane’s market audience with recorded data and presented report to Crane CEO.

Maintained facility for Varsity Swim Team

Received Red Cross certification and was selected for lifeguard position. Duties included interacting with club members, creating a safe atmosphere for recreation, and administrative tasks.

Solicited writing from local schools, produced and edited literary magazine, Wayfarer’s Diary. Distributed and sold magazine at 2009 Decatur Book Festival.