Sam Chadha Email & Phone Number

Richardson, Texas, Us

Greater Miami Area, Fl, Us

We Blend In. You Stand OutChameleon Collective is a business transformation firm recognized as one of Inc. 5000’s fastest-growing private companies. With 100+ Chameleons strong, the firm specializes in Owning Transformation. Chameleons don’t believe in transactional relationships; they believe in transformational partnerships that empower businesses to reach their full potential. via Sales & Marketing, Brand Positioning and Development, CRM, Customer Experience, Ecommerce, and Growth Marketing. " Our success isn’t measured by what we do while we’re embedded with clients; it’s measured by their sustained business success after we’ve left. " - Freddie Laker An avid supporter to the founder and the team at large. I focus on business development strategy and innovation of the Chameleon's original holocracy business model. Which means all work is peer to peer, with a free-flowing leadership that reorganizes to suit each client and the specific business transform engagement.

Washington, Dc, Us

Washington, Dc, Us

Washington, Dc, Us

Slough, Berkshire, Gb

Within this role, I owned transformative initiatives and full financial management of $200M+ trans-media marketing investments across 3 category business units and a portfolio of 15+ iconic brands. I cultivated internal and external brand-building solutions to enhance consumer data-driven, full-funnel integrated brand experiences. I led, managed, and directed a hybrid team that drove holistic business planning and an integrated communications framework for marketing and multi-media investments across creative, content, technology joint business partnerships and digital platforms. I oversaw, recommended and developed robust business performance measurements for media and content effectiveness in partnership with the business insights and planning teams.HIGHLIGHTS OF ACCOMPLISHMENTS:**$50M sales achievement by identifying, delivering, and reinvesting $8M worth of media optimizations to fund new product innovation.**Executed flawless, multimillion-dollar full media agency transition in 45 days including strategic plans, assets, financial management, and system data.**Spearheaded multimillion-dollar improvement plans including the 3-month creation, launch, and pilot of first content studio paving the way for the full roll-out of transformative multi-content marketing initiatives.**Uncovered areas for significant operational process improvement and recommended technology solutions enabling deeper analysis for better decision-making and eliminating the complexity of data.**Key stakeholder of the global marketing transformation task force pioneering an innovative marketing operating model that reimagined go-to-market strategies and facilitated growth, including full channel planning, workflows, and the consolidation of marketing technology.**Served as U.S. representative to Global Marketing, Media, and Executive teams and oversee the largest global media-marketing agency relationship and spend.

Dallas, Us

Strategy Design Studio & Consultancy Don't sweat the technique™I connect a business’ purpose, products services, and engagement experiences for clients by designing strategies focused on creating value and generating optimal business outcomes. I consult cross-industry clients in brand strategy design and translate those strategies into brand-business plans. I meet with and engage entrepreneurial minded clients to evaluate their customers experience, learn their business operations and practices, and identify opportunities based on consumer zeitgeist, market trends and targeted audience insights.HIGHLIGHTS OF ACCOMPLISHMENTS:** Redefined digital, social media, and guest experience strategy for national fast-casual dining brand and initiated execution by sourcing new vendor and agency partnership for client.** Impact player in total product redesign of customer shopping solution and experience which generated incremental $750K in revenue for legacy leading data-driven provider including asset audit, innovation, and product development. ** Introduced holistic, enterprise-level content marketing vision and strategy for international non-profit organization by generating strategic content framework and syndication opportunities in collaboration with mission-based organizations and media.** Established charter for family-owned food business, vertical integration project including resource planning, strategy development, organizational alignment, and project management.

Dallas, Texas, Us

I spearheaded the transformation and integration of talent and organizational infrastructure to include modern integrated marketing services, intellectual property (IP), and products. Within this role, my focus was on creating value and growth for clients and the agency by developing business plans and strategic frameworks for innovation growth. I oversaw the $300M Media department and team of 70 staff including digital media and content while establishing business intelligence practice.HIGHLIGHTS OF ACCOMPLISHMENTS:** Enhanced customer behavior insights and introduced consumer-centric marketing plans for $250M QSR client by executing development of holistic integrated communications planning approach (IP) including communications plan redesign, roll out, and training for 200 agency field team members.** Conceptualized and established first hyper-local strategy planning product (IP) and experience design practice

Paris, Ile De France, Fr

I advanced to direct the implementation of Starcom Mediavest Group’s Starcom division strategic growth plan, products, and marketing services to drive profitability. I was instrumental in the development of the strategic framework for agency planning, strategy development, product design, and experience design. I also led a multi-agency team in driving strategic integrated media initiatives and managed client and vendor relationships. As a thought leader for two global businesses, I also developed competitive business opportunities and media partnership solutions. HIGHLIGHTS OF ACCOMPLISHMENTS:** Reached agency goal of generating 50% of revenue from future-ready marketing sources including digital marketing campaign management, data and analytics, and content creation by redesigning product innovation and prospecting pipeline.** Orchestrated a multimillion-dollar, channel agnostic video strategy including a digital audience personalization platform development and new digital and mobile e-commerce opportunities testing.** Guided media innovation partnerships with Twitter, Facebook, Microsoft, and Google.

Paris, Ile De France, Fr

I was recruited to manage a cross-functional, integrated agency team of 150 staff and $550M media budget for eight divisions and 57 active brands. My team and I secured Kraft Foods and Mondelez as Starcom Mediavest Group clients as a strategic solution to an organization split. I also impacted professional development of 75 team members in attaining Google Certifications by facilitating extra-curricular training and collaborating with Google.HIGHLIGHTS OF ACCOMPLISHMENTS:** Awarded 2011 Gold EFFIE Award for “Best Media Idea” category with Real Women of Philadelphia campaign which generated more than 24 million video views and over one million site views.** Reversed agency performance to gain $1.5M in incremental revenue by strengthening client relationship in Canada.

Louisville, Ky, Us

I advanced long-term franchisee and shareholder value for $5B organization by brainstorming and developing innovative marketing and sales strategies. I directed audience insight, food innovation, and brand marketing teams in analyzing sales and market trend. I managed collaborative teams in strategic alignment across food, beverage, and marketing initiatives as well. HIGHLIGHTS OF ACCOMPLISHMENTS:** Improved margin productivity pipeline by $10M by initiating three-year brand strategy, menu mix, and brand positioning focused on driving value growth.** Introduced 16 test market products with 60% success rate including national launch management of the “Double Down” un-sandwich and Go-Cup product innovation.** Launched global “So Good” advertising campaign by partnering with Joe Pytka for creative direction.

Blackfriars, London, Gb

I led all core business operations including marketing strategy, consumer insights, brand positioning, innovation, and communications for $400M Suave Hair portfolio, $700M Masterbrand portfolio in North America, and a 5-brand US Deodorant Category portfolio worth $800M. I managed P&L, forecasting, cost control, supply chain management, research and development, finance, logistics, and trade marketing. I also directed a multi-disciplinary brand marketing team of 35 staff in developing brand enhancement strategies, analyzing audience insights, and driving exceptional business performance for all brands.HIGHLIGHTS OF ACCOMPLISHMENTS:** Stimulated 10% business growth over several years by pioneering multiple award-winning integrated marketing programs and innovative content development driving breakthrough consumer engagement and loyalty.** Achieved over $180M NSV and surpassed P&G by three category share point by refining and optimizing integrated marketing plans and collaborating with trade and retail partners.** Impact player in advancing Suave Masterbrand to #2 brand within Unilever North America portfolio by linking brand development, marketing, customer relationship management, and sales.** Garnered 25+ awards in advertising, media, and interactive and digital marketing excellence for Axe, Degree, Dove and Suave brands.**Top "40 Under 40” Marketer- Advertising Age

New York, Ny, Us

I oversaw strategic creative development, media planning and execution, and image/programming advertising for $30M AMC brand. I managed internal and external resources to align all media platforms with brand vision, mission, and strategies. I led key integrated marketing initiatives across business affiliates, press, programming, creative, on-air, digital media, and sales promotions.HIGHLIGHTS OF ACCOMPLISHMENTS:** Achieved double digit growth with marketing efforts driving three top-rated telecasts and highest ratings for an original series and documentary premiere.** Developed strategic positioning and original programming strategy for AMC, concluding in development of The Walking Dead and Mad Men

Mexico City, Guadalajara And New Jersey, N/A International, Mx

After an 5+ year career as Marketing Manager and Brand Manager for Jose Cuervo International, I advanced to a global leadership role to define marketing strategies for Cuervo brand and its premium portfolio of worldwide brands with success in creating value and accelerating profit growth. Within this role, I spearheaded integrated marketing and new media programs, experiential marketing, on and off-premise sales channel development, and sponsorship development with 60+ countires. I managed budget with an emphasis on cost control by managing P&L statements and optimizing sales objectives.HIGHLIGHTS OF ACCOMPLISHMENTS:** Awarded Standard of Excellence by the Web Marketing Association of America in 2002 and ECHO Trophy in 2003 in recognition of innovative, global marketing strategy and creating Cuervo.com.** Increased sales volume by 3.4% by initiating a $10M program and launching an integrated promotional platform, CuervoNation.